Company:Tradex Technologies
| Industry | B2B e-commerce |
|---|---|
| Fate | Acquired by SAP Ariba |
| Founded | 1996 |
| Founder | Daniel Aegerter |
| Defunct | March 8, 2000 |
| Headquarters | Tampa |
Tradex Technologies Inc. was a developer of Java-based B2B e-commerce software. It primarily operated in the industries of financial services, telecommunications, plastics, and foodservice. It offered a platform for vertical trading hubs, another for large enterprises, and a third for the distributor channel segment. The software used JavaBeans technology.
At the peak of the dot-com bubble in March 2000, SAP Ariba acquired Tradex for 19 million shares of Ariba stock, then worth $5.6 billion.[1]
The company received 60% of revenue from licensing its software, 30% from support services, and 10% from transaction fees. Nippon Telegraph and Telephone was the largest customer of the company and VerticalNet was also a customer.[2]
History
The company was founded by Daniel Aegerter as an Internet-based system for automating the purchase of computer peripherals for electronic publishing, which were distributed by his company, Dynabit.[2]
At first, in 1996, Tradex offered a wholesale marketplace for computer equipment, with 40 vendors offering 15,000 products.[3] In 1999, the company had 180 employees and 480 customers.[4]
In 1996, it received an award from the Gartner Group and InformationWeek as the best Internet B2B e-commerce solution.[5]
Revenues in 1998 were estimated to be less than $5 million.[6]
By September 1999, the company had raised $28 million from investors including Internet Capital Group, Sigma Partners, Apex Investment Partners, Draper Fisher Jurvetson, First Analysis Corporation, Imlay Investments, and United Parcel Service.[6][2]
In 1999, it was negotiation a headquarters move to Atlanta. It also had offices in Boston, Dallas, Tampa, San Francisco , Washington D.C., London and Tokyo.[6]
In December 1999, Ariba announced the acquisition of Tradex for stock then valued at $1.86 billion.[4][7][8][9][10][11][12]
In January 2000, the company reached a reselling agreement with JD Edwards.[13]
On March 8, 2000, at the height of the dot com bubble, Ariba completed the acquisition.[1] Ariba shares had tripled since the announcement of the acquisition 4 months earlier and Tradex was therefore valued at $5.6 billion, making Daniel Aegerter a billionaire on paper.
References
- ↑ 1.0 1.1 "Ariba completes acquisition of Tradex; Enhances B2B eCommerce platform with addition of industry-leading marketplace solution; extends expertise in delivering B2B eCommerce solutions with addition of over 250 'marketplace specialists" (Press release). M2 Communications. March 2000.
- ↑ 2.0 2.1 2.2 Moran, Susan (September 1999). "The Enabler". Business 2.0. http://citebm.business.illinois.edu/emba/references/mod7/b2b_tradex.htm.
- ↑ Quelch, John A. (July 2007). Readings in Modern Marketing. The Chinese University Press. ISBN 9789629962401. https://cup.columbia.edu/book/readings-in-modern-marketing/9789629962401.
- ↑ 4.0 4.1 "Ariba to expand Net market role with Tradex". CNET. January 2, 2002. https://www.cnet.com/news/ariba-to-expand-net-market-role-with-tradex/.
- ↑ "TRADE'ex Announces 100% Pure Java Certification for Distributor & Market Maker" (Press release). Business Wire. July 23, 1997. External link in
|publisher=(help) - ↑ 6.0 6.1 6.2 Hubbard, Caroline (August 30, 1999). "Net firm trades Tampa for Atlanta". American City Business Journals. https://www.bizjournals.com/atlanta/stories/1999/08/30/story4.html.
- ↑ "Ariba buys Tradex for $1.9B". CNNMoney. December 16, 1999. https://money.cnn.com/1999/12/16/deals/ariba/.
- ↑ "Ariba to Buy Tradex for $1.97 Billion". Los Angeles Times. Bloomberg News. December 17, 1999. http://articles.latimes.com/1999/dec/17/business/fi-44773.
- ↑ "Ariba FORM 8-K". U.S. Securities and Exchange Commission. December 16, 1999. https://www.sec.gov/Archives/edgar/containers/fix049/1084755/0000912057-99-010554.txt.
- ↑ "Ariba buys Tradex for $1.86 billion". ZDNet. December 16, 1999. http://www.zdnet.com/article/ariba-buys-tradex-for-1-86-billion/.
- ↑ "ARIBA BUYS COMPETITOR TRADEX". Advertising Age. December 16, 1999. http://adage.com/article/btob/ariba-buys-competitor-tradex/248697/.
- ↑ "Ariba, Tradex Deal Joins Internet Commerce Firms". Dow Jones & Company. December 16, 1999. http://articles.chicagotribune.com/1999-12-17/business/9912170358_1_ariba-net-markets-tradex-technologies.
- ↑ Grygo, Eugene (January 6, 2000). "J.D. Edwards Strikes Deal with Tradex". Computerworld. https://www.computerworld.com.au/article/90254/j_d_edwards_strikes_deal_tradex/.
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