Company:Troller Veículos Especiais

From HandWiki
Short description: Brazilian off-road vehicles manufacturer
Troller Veículos Especiais
TypeSubsidiary
IndustryAutomotive
Founded1995
FounderCharlie Guth de Grange
Defunct2021; 3 years ago (2021)
HeadquartersHorizonte, Ceará, Brazil
Area served
Latin America and Caribbean
Key people
Rogério Farias,[1] Mário Araújo Alencar Araripe, Demetrio Fleck (General Manager), Lyle Watters (President and CEO)
ProductsTroller T4
OwnerFord
Number of employees
470 (January, 2021)
ParentFord Brasil
(2007–2021)
Websitetroller.com.br

Troller Veículos Especiais S/A (Troller) was a Brazilian off-road vehicle manufacturer. Founded in 1995 in Horizonte, Ceará, it became a subsidiary of Ford in 2007.[2] The Troller T4 was a flagship vehicle, which had featured successfully in several rally races around the world, including the Dakar Rally.[citation needed]

Etymology

The name Troller is a Brazilian adaptation of the English word Troll, which refers to a character of the Scandinavian legends that dwells forests and caves of Norway .[3]

History

Troller Conceito TR-X exhibited in 2012

Troller started in 1995, by Rogério Farias. In April 1996, the first prototype was built.[4]

In 1997, the company was bought by the entrepreneur Mário Araripe, who formed a partnership with Rogério Farias; the first gasoline-powered T4 was built.[4][5] The mass-production of the vehicle started in 1999, when a factory was built in the municipality of Horizonte.[4]

In 2005, a manufacturing plant opened in Angola to build the T4 for the African market.[6] In January 2007, Ford do Brasil announced Troller's acquisition for Template:BRLConvert.[2][7]

On 14 December 2009, a Troller made the news when it cleared São Paulo's flooded streets during a news broadcast, at the time, the company played along and tried to find the driver.[8] The T4 received a redesign in 2014.

The Troller plant in Horizonte was closed by the end of 2021, with Ford ending all its production in Brazil.[9][10] The brand and the Technology was not put for sale, just the industrial complex which comprises a land of 120,142 km2 (46,387 sq mi) with 21,736 km2 (8,392 sq mi) of floor area. The special tax regime, valid until 2025, would also be linked to the factory.[7]

Models

See also

  • TAC Stark - another Brazilian four-wheel drive vehicle.

References

  1. "Rogerio Farias". https://rogeriofarias.com.br/. 
  2. 2.0 2.1 "Ford to boost Brazilian operation". BBC. 2007-01-04. http://news.bbc.co.uk/2/hi/business/6232653.stm. 
  3. "SOBRE A TROLLER". https://www.troller.com.br/institucional/sobre. 
  4. 4.0 4.1 4.2 "Troller" (in pt). Inova UNICAMP. http://www.inova.unicamp.br/inventabrasil/troller.htm. 
  5. "História" (in pt) (SWF). Troller. https://www.troller.com.br/site.php?area1=sobre&area2=sobreaempresa_sobre_a_troller.swf. "This vehicle is not to be mistaken with the Jeep Wrangler TJ, an off-road vehicle produced by Chrysler" [no|permanent dead link|dead link}}]
  6. "Troller vai exportar tecnologia" (in pt). Carro e Cia. 2004-10-28. http://www.carroecia.com.br/noticia.asp?cod_noticia=8413&cod_grupo=6. 
  7. 7.0 7.1 "Fora de linha, últimos Troller T4 são vendidos por até R$ 280.000" (in pt-BR). 2021-10-11. https://quatrorodas.abril.com.br/noticias/fora-de-linha-ultimos-troller-t4-sao-vendidos-por-ate-r-280-000/. 
  8. (in pt) Este Troller é seu?, December 22, 2009, https://www.youtube.com/watch?v=I-uSJeEgbXY, retrieved February 8, 2022 
  9. "Ford Advances South America Restructuring ceased Manufacturing In Brazil, Serve Customers With New Lineup" (Press release). Ford Media Center. 2021-01-11. Retrieved 2021-01-11.
  10. "Ford finished Production in Brazil". Financial Times. 12 January 2021. https://www.ft.com/content/f3117f93-7519-46b5-86ae-5a1cfcf1b9ac. 

External links