Company:Twice (online retailer)

From HandWiki
Twice
TypeSubsidiary of eBay
IndustryE-commerce, Apparel, Retail
Founded2012
FoundersNoah Ready-Campbell, Calvin Young
HeadquartersSan Francisco , California , United States
Number of employees
250+

Twice was an online marketplace for buying and selling secondhand apparel[1] based in San Francisco, CA.[2] The e-commerce platform was created to make selling used goods easier and shopping used like buying new.[3] Twice manages the selling process for the customer, such as pricing, shipping and merchandising.[4] Twice vets each item to ensure it meets “like new” standards.[5] The company currently buys and sells men's and women's clothing as well as women’s shoes and handbags from popular retailers and brands.[6]

Twice was acquired by eBay in July 2015.[7] Since launching, the company has grown to more than one million users.[8]

History

Twice launched in 2012 starting with women's clothing.[9] In October 2014, the company expanded into women's shoes and handbags.[10] Twice launched into menswear in January 2015.[11] As of late 2015 Twice has been shut down.

Founders

Noah Ready-Campbell and Calvin Young are the founders of Twice. Noah is the CEO of Twice and Calvin is the CTO.[12] Noah and Calvin started their careers at Google and joined Y Combinator.[13] Noah graduated from the University of Pennsylvania’s Wharton School with a dual degree in engineering from the Jerome Fisher Program in Management and Technology.[14] Calvin received a dual degree from the University of North Carolina, Chapel Hill.[15]

Funding/Strategic Partners

Twice is backed by Andreessen Horowitz, SV Angel and IA Ventures.[16] To date, Twice has received $23.1 Million in funding.[17]

Buying & Selling

Users can sell clothing, shoes and handbags in two ways: request a prepaid selling kit or print out a shipping label.[18] Twice processes the items and sends an all-or-nothing offer to the user within days, which users accept or reject.[19] If accepted, Twice offers multiple options for immediate payout including PayPal and Venmo.[20] If rejected, Twice charges $4.95 for return shipping.[21] Items that are not returned are donated or recycled.[22]

Each item Twice receives is assessed based on company requirements: items must be less than five years old, an accepted brand, and in like-new condition.[23] Once approved, items are priced, steamed, merchandised and listed for purchase at roughly 70-90% less than the original retail value.[24]

Awards & Recognition

  • Entrepreneur's 100 Brilliant Companies [25]
  • 2015 Forbes 30 Under 30: Noah Ready-Campbell & Calvin Young of Twice [26]
  • 2015 Inc. Magazine’s 30 Under 30 list: Noah Ready-Campbell & Calvin Young of Twice [27]

References

  1. "Secondhand Clothing Marketplace Twice Raises $18.5M From Andreessen Horowitz". TechCrunch. https://techcrunch.com/2014/01/16/secondhand-clothing-marketplace-twice-raises-18-5m-from-andreessen-horowitz/. Retrieved 16 January 2014. 
  2. "How I Built It: Startup Takes Second Look at Used Clothes". Wall Street Journal. https://www.wsj.com/news/articles/SB10001424052702304655304579547852028764962. Retrieved 7 May 2014. 
  3. "Twice Is Making Selling Clothes Online Easier Than Ever". Complex. http://www.complex.com/style/2015/01/twice-is-making-selling-clothes-online-easier-than-ever. Retrieved 27 January 2015. 
  4. "The Startup That Thinks It Can Dethrone eBay". Wired. https://www.wired.com/2015/01/twice-takes-on-ebay/. Retrieved 26 January 2015. 
  5. "After Selling My Clothes Through The Mail, I Think Online Consignment Is Brilliant". Business Insider. http://www.businessinsider.com/selling-clothes-through-twice-is-easy-2014-8. Retrieved 22 August 2014. 
  6. "How a Lifelong Obsession With Secondhand Clothes Led to $23 Million in Funding". Inc.. http://www.inc.com/Kris-Frieswick/2015-30-under-30-twice.html. Retrieved 23 April 2015. 
  7. "eBay Has Bought Twice, an Online Consignment Shop for Women’s Clothing". Recode.. http://recode.net/2015/07/20/ebay-has-bought-twice-an-online-consignment-shop-for-womens-clothing/. Retrieved 20 July 2015. 
  8. "Secondhand Shop Twice Now Lets You Pay With Other Retailers’ Gift Cards". TechCrunch. https://techcrunch.com/2015/02/18/online-secondhand-shop-twice-now-lets-you-pay-with-other-retailers-gift-cards/. Retrieved 18 February 2015. 
  9. "How I Built It: Startup Takes Second Look at Used Clothes". Wall Street Journal. https://www.wsj.com/articles/SB10001424052702304655304579547852028764962/. Retrieved 7 May 2014. 
  10. "Eight Things You Need to Know About Twice". Racked. http://sf.racked.com/2015/3/16/8226971/eight-things-you-need-to-know-about-twice. Retrieved 16 March 2015. 
  11. "Eight Things You Need to Know About Twice". Racked. http://sf.racked.com/2015/3/16/8226971/eight-things-you-need-to-know-about-twice. Retrieved 16 March 2015. 
  12. "Startup Offers Failed Entrepreneurs A Million-Dollar Signing Bonus". Business Insider. http://www.businessinsider.com/startup-offers-failed-entrepreneurs-a-million-dollar-signing-bonus-2012-10. Retrieved 8 October 2012. 
  13. "WHO NEEDS Y COMBINATOR, ANYWAY? NOT THESE TWO DROPOUTS". Fast Company. http://www.fastcompany.com/3003967/who-needs-y-combinator-anyway-not-these-two-dropouts. Retrieved 13 December 2012. 
  14. "If You Weren’t An Entrepreneur, What Would You Be?". UPenn.edu. http://beacon.wharton.upenn.edu/entrepreneurship/2014/07/if-you-werent-an-entrepreneur-what-would-you-be/. Retrieved 22 July 2014. 
  15. "Is 30 Now Entrepreneurially Old? Two of Forbes’ ’30 Under 30′ Say It Ain’t So". Pursuitist. http://pursuitist.com/is-30-now-entrepreneurially-old-two-of-forbes-30-under-30-say-it-aint-so/. Retrieved 31 March 2015. 
  16. "Andreessen Horowitz helps online thrift shop Twice raise $18.5M". Silicon Valley Business Journal. http://www.bizjournals.com/sanjose/news/2014/01/16/andreessen-horowitz-helps-online.html. Retrieved 16 January 2014. 
  17. "Millennials’ Used-Garment Website Says You Can ‘Venmo Me’". Bloomberg. https://www.bloomberg.com/news/articles/2014-09-23/millennials-used-garment-website-says-you-can-venmo-me-. Retrieved 23 September 2014. 
  18. "Eight Things You Need to Know About Twice". Racked. http://sf.racked.com/2015/3/16/8226971/eight-things-you-need-to-know-about-twice. Retrieved 16 March 2015. 
  19. "How a Lifelong Obsession With Secondhand Clothes Led to $23 Million in Funding". Inc.. http://www.inc.com/Kris-Frieswick/2015-30-under-30-twice.html. Retrieved 23 April 2015. 
  20. "Millennials’ Used-Garment Website Says You Can ‘Venmo Me’". Bloomberg Businessweek. https://www.bloomberg.com/news/articles/2014-09-23/millennials-used-garment-website-says-you-can-venmo-me-. Retrieved 23 September 2014. 
  21. "Twice Is Making Selling Clothes Online Easier Than Ever". Complex. http://www.complex.com/style/2015/01/twice-is-making-selling-clothes-online-easier-than-ever. Retrieved 27 January 2015. 
  22. "Twice aims for hassle-free secondhand buying and selling online". SFGate. http://blog.sfgate.com/chronstyle/2012/08/24/twice-aims-for-hassle-free-secondhand-buying-and-selling-online/. Retrieved 24 August 2012. 
  23. "How I Built It: Startup Takes Second Look at Used Clothes". Wall Street Journal. https://www.wsj.com/news/articles/SB10001424052702304655304579547852028764962. Retrieved 7 May 2014. 
  24. "WHO NEEDS Y COMBINATOR, ANYWAY? NOT THESE TWO DROPOUTS". Fast Company. http://www.fastcompany.com/3003967/who-needs-y-combinator-anyway-not-these-two-dropouts. Retrieved 13 December 2012. 
  25. "100 Brilliant Companies". Entrepreneur. http://www.entrepreneur.com/article/245911/. Retrieved 8 June 2015. 
  26. "Forbes 30 Under 30". Forbes. https://www.forbes.com/30under30/#/consumer-tech. Retrieved 1 January 2015. 
  27. "How a Lifelong Obsession With Secondhand Clothes Led to $23 Million in Funding". Inc.. http://www.inc.com/Kris-Frieswick/2015-30-under-30-twice.html. Retrieved 23 April 2015.