Company:Vertoz

From HandWiki
Vertoz
TypePublic
ISININE188Y01015
Industry
  • Programmatic Advertising
  • Digital Advertising
  • Native Advertising
Founded13 February 2012; 12 years ago (13 February 2012) [1]
FounderAshish Shah (Founder & CEO) & Hiren Shah (Founder & Chairman)
Headquarters
New York City
,
United States
Number of locations
6
Area served
Products
  • Ingenious Plex
  • Demand Side Platform
  • Multilingual Native Advertising
  • Programmatic In-house
ParentTrunkoz Group[2]
Subsidiaries
  • PubNX
  • Adzurite[3]
  • Admozart
  • ZKraft
[4]
Websitevertoz.com

Vertoz Advertising Limited (NSE: VERTOZ) is a programmatic advertising company[5] based in New York City, United States and listed on the National Stock Exchange of India in 2017.[6][7][8][9]

Vertoz has a product called Ingenious Plex[10] that offers AI-fueled programmatic advertising tools, data points & analytics to plan campaigns, reach prospects & optimize ad spends on digital platforms.

Vertoz was founded in 2012 by the brother duo Ashish Shah (Founder and CEO, Vertoz) and Hiren Shah (Founder and Chairman, Vertoz). It has six offices in multiple locations like New York, San Francisco, London, Dubai, New Delhi, and Mumbai.[11] Vertoz launched its IPO on 24 November 2017 on NSE Emerge,[12][13] being the first company to do so in the digital programmatic space. It migrated from Emerge to NSE main board in 2020.[14] It is a subsidiary of Trunkoz Technologies Group.[15]

Vertoz uses different digital advertising tools & techniques to help brands reach their desired prospects. These include programmatic advertising,[16] premium inventory representation,[17] multi-lingual native advertising,[18] PPC and social media advertising.

References

  1. ↑ "2012". goodreturns.in. https://www.goodreturns.in/company/vertoz-advertising/history.html. 
  2. ↑ "Trunkoz Group". techcircle.vccircle.com. https://techcircle.vccircle.com/2015/11/06/trunkoz-rolls-out-data-storage-services. 
  3. ↑ "Adzurite". https://www.nse-india.com/corporate/VERTOZ_25022019165937_NSEINTIMATIONOFWOS_177.pdf. 
  4. ↑ "New Business Verticals". AdAge India. http://www.adageindia.in/digital/vertoz-introduces-two-new-business-verticals-to-its-portfolio/articleshow/65886706.cms. 
  5. ↑ Ved, Yash (21 June 2016). "Ashish Shah, Founder and CEO, Vertoz". India Infoline. https://www.indiainfoline.com/article/editorial-interviews-leader-speak/ashish-shah-founder-and-ceo-vertoz-116062100161_1.html. 
  6. ↑ "Programmatic advertising firm Vertoz plans ₹20-crore IPO". The Hindu BusinessLine. 13 September 2017. https://www.thehindubusinessline.com/markets/stock-markets/programmatic-advertising-firm-vertoz-plans-20crore-ipo/article9857873.ece. 
  7. ↑ "Vertoz Advertising IPO sold 4.2 times". The Hindu BusinessLine. 17 November 2017. https://www.thehindubusinessline.com/markets/stock-markets/vertoz-advertising-ipo-sold-42-times/article9965553.ece. 
  8. ↑ "NSE Emerge". Indian Television. 24 November 2017. http://www.indiantelevision.com/mam/media-and-advertising/digital-agencies/vertoz-shares-gain-in-opening-trade-171124. 
  9. ↑ "Intrusive ads and advertisers money: How can advertisers get good ROI". Deccan Chronicle. 27 February 2018. https://www.deccanchronicle.com/technology/in-other-news/270218/intrusive-ads-and-advertisers-money-how-can-advertisers-get-good-roi.html. 
  10. ↑ Ingenious Plex. "Ingenious Plex". https://cdn.vertoz.com/wp-content/uploads/2019/04/SEintimationoftrademarkacceptance.pdf. 
  11. ↑ Multiple Locations. "Multiple Locations". Markets Guruji. http://www.marketsguruji.com/vertoz-advertising-ltd/. 
  12. ↑ "NSE Emerge". Indian Television. 24 November 2017. http://www.indiantelevision.com/mam/media-and-advertising/digital-agencies/vertoz-shares-gain-in-opening-trade-171124. 
  13. ↑ "Intrusive ads and advertisers money: How can advertisers get good ROI". Deccan Chronicle. 27 February 2018. https://www.deccanchronicle.com/technology/in-other-news/270218/intrusive-ads-and-advertisers-money-how-can-advertisers-get-good-roi.html. 
  14. ↑ "nseindia website". National Stock Exchange of India Ltd. https://www1.nseindia.com/emerge/corporates/content/Migration.htm. 
  15. ↑ "Trunkoz Group". techcircle.vccircle.com. https://techcircle.vccircle.com/2015/11/06/trunkoz-rolls-out-data-storage-services. 
  16. ↑ "programmatic advertising". valuepickr.com. http://forum.valuepickr.com/t/vertoz-advertising-ltd-digital-advertising-play/21648. 
  17. ↑ "premium inventory representation". businessworld.in. http://everythingexperiential.businessworld.in/article/Ola-and-Cadbury-Dairy-Milk-Silk-Join-Hands-With-Vertoz-For-A-Memorable-Valentine-s-Day/22-02-2019-167476/. 
  18. ↑ "multi-lingual native advertising". adageindia.in. http://www.adageindia.in/digital/vertoz-launches-native-advertising-solutions-for-regional-advertising/articleshow/69195072.cms. 

External links




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