Company:Videoloft
| Formerly | Manything (2012–2019) |
|---|---|
| Type | Private |
| Industry | Video surveillance Cloud computing |
| Founded | June 27, 2012 |
| Founders | James West Mike Fischer |
| Headquarters | Milton Park, Abingdon, Oxfordshire, United Kingdom |
Area served | Worldwide |
Key people | James West (CEO) |
| Products | Cloud video-surveillance platform, Cloud Adapter |
| Services | Video-surveillance-as-a-service (VSaaS) |
| Website | videoloft |
Videoloft is a privately held British technology company that provides cloud-based video-surveillance-as-a-service (VSaaS). It is headquartered on Milton Park in Oxfordshire.[1][2]
History
Videoloft was incorporated on 27 June 2012 as Manything by James West and Mike Fischer.[3][4] Its first product, released under the name Manything ("monitor anything"), was a mobile app that repurposed old smartphones as DIY security cameras.[5]
Pivoting from consumer DIY to the professional channel, Manything partnered with camera maker Hikvision in 2017 and began selling cloud recording to security dealers.[6] In August 2019, Manything was renamed as Videoloft, while keeping the Manything app for its legacy users.[7]
From 2020 onward, Videoloft publicised a series of product milestones: the launch of cloud-based video analytics with object and text recognition capabilities,[8] native 4K cloud recording,[9] direct integrations with manufacturers such as Vivotek,[10] and larger 16- and 64-channel Cloud Adapter models for enterprise sites.[11] A 2021 feature in International Security Journal highlighted the company's push into the United States, describing multi-state deployments and a growing reseller base.[12]. In a later report, Videoloft announced it was expanding its presence in the United States through new U.S.-based sales staff and integrations with brands including Digital Watchdog, exacqVision, Vivotek and Lorex.[13].
In 2024, Security Journal published an article by Videoloft’s VP of Marketing, Diana Lord, discussing the growth and implications of cloud-based CCTV systems and highlighting the increasing industry shift from local storage solutions to cloud video management platforms.[14]
Operations
Videoloft operates on a software-as-a-service model.[11] It maintains its research-and-development and administrative headquarters in Abingdon, with sales staff in North America and channel distributors across Europe, the Middle East and Asia-Pacific.[6]
Services
Videoloft's core offering is a cloud video management system that records up to 8-megapixel (4 K) video directly to the cloud or in hybrid mode alongside local NVRs. Features reported by International Security Journal include AI-based object detection, people-counting dashboards and licence-plate recognition add-ons.[12] In 2020, Videoloft opened a free beta of its cloud analytics suite, adding text and object recognition without requiring analytics-enabled cameras.[6].In 2021, Security Info Watch reported that Videoloft’s cloud platform was being adopted across industries including retail, education, construction, and cannabis compliance, providing both primary recording and secure offsite backup solutions.[15]
The Cloud Adapter range, 8-, 16- and 64-channel gateways, was launched between 2019 and 2022 to accommodate larger multi-site roll-outs. Benchmark magazine described the units as "no-latency local display bridges" that allow operators to view live streams on on-site monitors while keeping all recording off-premises.[11]
References
- ↑ Smith, Andrew (1 August 2013). "Global picture operation developed out of digital imaging idea". https://www.oxfordmail.co.uk/news/10584081.global-picture-operation-developed-digital-imaging-idea/.
- ↑ Ffrench, Andrew (14 October 2020). "New firms including video company Videoloft take up office space at Milton Park". https://www.oxfordmail.co.uk/news/18793353.new-firms-including-video-company-videoloft-take-office-space-milton-park/.
- ↑ Law, Cally (March 15, 2015). "Catch burglars with your iPhone". https://www.thetimes.com/sunday-times-100-tech/hardware-profile/article/catch-burglars-with-your-iphone-xhvk6ff0xh3.
- ↑ "VIDEOLOFT LIMITED – Officers". https://find-and-update.company-information.service.gov.uk/company/08121657/officers.
- ↑ Jefferies, Duncan (7 August 2016). "Turning old smartphones into anti-burglary devices and baby monitors". The Guardian. https://www.theguardian.com/sustainable-business/2016/aug/07/old-smartphones-security-cameras-baby-monitors-e-waste.
- ↑ 6.0 6.1 6.2 "Videoloft offers free trial of new cloud video analytics technology". 9 October 2020. https://www.securitysystemsnews.com/article/videoloft-offers-free-trial-of-new-cloud-video-analytics-technology.
- ↑ Bannister, Adam (10 October 2019). "Manything Pro rebrands to Videoloft". https://www.ifsecglobal.com/video-surveillance/manything-pro-rebrands-to-videoloft/.
- ↑ "Videoloft adds Analytics". Benchmark Magazine. 2020-10-20. https://benchmarkmagazine.com/videoloft-adds-analytics/.
- ↑ Thorpe, James (17 December 2020). "Videoloft adds 4 K resolution to its cloud video surveillance platform". https://internationalsecurityjournal.com/videoloft-adds-4k-resolution/.
- ↑ Thorpe, James (19 November 2021). "Videoloft releases direct Vivotek integration to provide NDAA compliance". https://internationalsecurityjournal.com/videoloft-vivotek-integration/.
- ↑ 11.0 11.1 11.2 Caloisi, Geny (10 January 2022). "Videoloft launches its Cloud Adapter". https://benchmarkmagazine.com/videoloft-launches-local-live-monitor-display/.
- ↑ 12.0 12.1 "Videoloft customers gain local display option via Cloud Adapter". 3 January 2022. https://internationalsecurityjournal.com/videoloft-launches-local-display/.
- ↑ "Videoloft Bolsters U.S. Presence With New Hires and Integrations". Security Sales & Integration. 2024-01-18. https://www.securitysales.com/news/videoloft-surveillance-integrations-new-hires/130699/.
- ↑ Lord, Diana (2024-07-15). "The Growth and Future of Cloud-Based CCTV". Security Journal. https://securityjournaluk.com/videoloft-the-skys-the-limit/.
- ↑ "Videoloft Cloud Video Surveillance Solution Expands Use Cases". Security Info Watch. 2021-06-29. https://www.securityinfowatch.com/video-surveillance/cloud-video-surveillance/press-release/21227749/videoloft-videoloft-cloud-video-surveillance-solution-expands-use-cases.
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