From HandWiki
Yoast BV
IndustrySearch-engine optimization
FoundedMay 2010; 12 years ago (2010-05)
FounderJoost de Valk
Area served
Number of employees
48[1] (2016)

Yoast is a search-optimization firm based in Wijchen, Netherlands.[2] Yoast is currently considered the most comprehensive search engine optimization software available for WordPress users, with its developers responsible for over 10% of WordPress releases.[3][4]


Yoast was created by Joost de Valk in 2006, originally as[5] After moving to and eventually selling the domain "", de Valk created the Yoast platform in 2010.[6]

In 2012, Yoast was expanded to offer a premium model for WordPress. As of june 2018, Yoast employed 94 people, of which 71 are in Wijchen.[1]


Yoast has received praise for its extensive applications in SEO, both within and beyond its ubiquity as a WordPress plug-in, and for its accessibility as a freemium model.[7][8] The software runs on more than 8 million sites and on 11.4% of the top 1 million sites in the world.[9] On WordPress alone, it has amassed over one million downloads.[10][11] Its software was rated "5 out of 5" by Syed Moiz Balkhi, founder of WPBeginner, a blog for new users to the WordPress platform.[12] In addition, it's been described as one of the most powerful applications available to WordPress users by GoDaddy and Forbes .[13][14]

See also


  1. 1.0 1.1 "About Us: What We Do". Yoast. Retrieved October 30, 2016. 
  2. Hern, Alex (October 14, 2016). "Google's desktop search could be out of date compared to mobile results soon". 
  3. "What is Yoast SEO?". WordPress. Retrieved October 30, 2016. 
  4. Chandler, Jeff (January 15, 2016). "63% of WordPress Core Committers Are Not Employed by Automattic". WP Tavern. 
  5. Dunlop, Michael. "How Joost de Valk became a successful internet entrepreneur". Income Diary. 
  6. "Joost de Valk, founder of Yoast, shares his success story". First Web Designer. March 15, 2016. 
  7. Petteys, Angela (May 11, 2016). "Using Yoast SEO for WordPress". Moz. 
  8. Johansen, Arlie (October 6, 2016). "What is Yoast SEO?". Union Square Design. 
  9. "Yoast Plugin Usage Statistics". BuiltWith. Retrieved July 2, 2018. 
  10. "Is Yoast SEO really the ultimate SEO plugin?". Elegant Themes. November 11, 2015. 
  11. Warren, Christina (February 17, 2011). "How the WordPress SEO Plugin Can Help Your Blog". Mashable. 
  12. Balkhi, Syed. "WordPress SEO by Yoast". WPBeginner. 
  13. Pfunder, Shawn (June 5, 2014). "Identify yourself! Yoast and WordPress SEO". GoDaddy. 
  14. Olenski, Steve (May 3, 2016). "10 Most Important WordPress Plugins". Forbes. 

External links

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