Competitor backlinking
Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search. The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.[1]
Competitor backlinking can provide insights into the types of links that may contribute to higher search engine rankings. [2] The number and quality of backlinks may be influential, and they are part of a broader array of factors that search engines use to rank websites, including content quality, user experience, technical SEO[3], and keyword relevance. These factors include content quality, keyword relevance, user engagement, and overall site architecture.[4] Obtaining a similar number or quality of backlinks as a competitor does not guarantee similar search engine rankings.[5]
References
- ↑ David Amerland (2011). Seo Help: 20 Steps to Get Your Website to Google's #1 Page 2nd Edition. New Line Publishing. ISBN 978-1-84481-986-7. https://books.google.com/books?id=P5KqED7UHB8C. Retrieved 13 November 2013.
- ↑ "The Google Algorithm: Ranking Factors in 2025". 2025-01-15. https://firstpagesage.com/seo-blog/the-google-algorithm-ranking-factors/.
- ↑ "Full Technical SEO Checklist (from Start to Finish)" (in en). https://www.semrush.com/blog/technical-seo-checklist/.
- ↑ Fong, Richard (2025-04-03). "What Are The Most Important SEO Ranking Factors In 2025". https://www.blissdrive.com/seo/ranking-factors/.
- ↑ Montti, Roger (2021-09-27). "Google Has Moved Away From 200 Ranking Signals Number" (in en). https://www.searchenginejournal.com/google-moved-on-from-200-ranking-signals/421194/.
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