Email deliverability index
Email Deliverability index is the measure of the success of an email message in reaching its intended recipient's inbox. Factors affecting deliverability include sender reputation, email content, and recipient engagement, among others.
Definition
Email deliverability, also referred to as inbox placement, is a term used in email marketing to describe the successful delivery of email messages to the recipient's inbox, as opposed to the spam or junk folder. Deliverability is influenced by a number of factors, including the sender's IP reputation, the quality of the email content, and the recipient's engagement with the sender's emails.[1]
Importance
Email deliverability is a critical factor in the success of email marketing campaigns. High deliverability rates mean that a higher percentage of emails sent are reaching the intended audience, which can lead to higher engagement rates, more conversions, and increased revenue for businesses. Poor deliverability, on the other hand, can result in a significant loss of potential customers and decreased ROI on email marketing campaigns.[2]
Factors
Sender Reputation
Sender reputation is determined by various factors such as the quality of email content, the frequency of sending, bounce rates, spam complaint rates, and the quality of the sender's email list. Internet Service Providers (ISPs) track sender reputation and use it to determine whether to deliver an email to the recipient's inbox or spam folder.[3]Template:Predatory publisher
Email Content
The content of the email, including the subject line, body content, and use of images and links, can affect deliverability. Emails that contain spam-like content or malicious links are more likely to be flagged as spam by ISPs.[4]
Recipient Engagement
ISPs track how recipients engage with an email, such as whether they open the email, click on links, reply to the email, or move it to the spam folder. High recipient engagement can improve deliverability, while low engagement can harm it.[5]
References
- ↑ White, Chad S. (2023). Email Marketing Rules: Frameworks & Checklists to Guide Your Email Marketing Strategy. Independetly published. ISBN 979-8379100384.
- ↑ Brown, Bruce C (2007). The Complete Guide to E-mail Marketing How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales. Atlantic Publishing Group Inc. ISBN 978-1601380425.
- ↑ Sabbagh, Foued (2021-12-09). "Email Marketing: The most Important Advantages and Disadvantages". Journal of Economics and Technology Research 2 (3): 14. doi:10.22158/jetr.v2n3p14. ISSN 2690-3709. http://www.scholink.org/ojs/index.php/jetr/article/view/4368.
- ↑ Matthew, Paulson (2019). Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales. American Consumer News.
- ↑ Mullen, Jeanniey; Daniels, David (2009). Email marketing: an hour a day. Indianapolis, Ind: Wiley Publ. ISBN 978-0-470-38673-6.
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