Engineering:Staples Easy Button
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| Type | Push-button |
|---|---|
| Inception | 2005 |
| Manufacturer | Staples Inc. |
| Available | Yes |
| Slogan | "That was easy" |
The Staples Easy Button is an advertising campaign and push-button office toy by American office supply retailing company Staples.[1] The button serves as "an almost magical ability for the retailer to solve all their shoppers' problems instantly".[2]
History
In January 2005, Staples Inc. began their "Easy Button" advertising campaign with "Easy Button Launch," a 30-second commercial that, due to receiving "such a tremendous response," led the company to show the commercial during Super Bowl XXXIX.[3] The commercial features a series of people in tough situations pressing a red "Easy Button" to rescue them, closing with a narration: "Wouldn't it be nice if there was an easy button for life? Now there's one for your business. Staples. That was easy."[4] Due to the popularity of the advertisements, Staples began selling physical replicas of the Easy Button in October 2005.[5] The button had over one million units sold in less than a year.[6][7]
Design
The Staples Easy Button is a red plastic push-button device with the word "easy" printed white on the top. When pressed, it plays the audio phrase "That was easy".[8]
References
- ↑ Gartenberg, Chaim (January 27, 2021). "Staples’ Easy Button is a cheap toy that envisions a perfect button" (in en). The Verge. https://www.theverge.com/22250485/staples-easy-button-toy-commercial-design-user-interface-hack.
- ↑ Krashinsky, Susan (October 16, 2014). "From teddy bears to couches: Why brands use symbols to win your heart" (in en-CA). The Globe and Mail. https://www.theglobeandmail.com/report-on-business/industry-news/marketing/kraft-unveils-cuddly-teddy-bears-straight-off-the-peanut-butter-jar/article21134021/.
- ↑ "Staples Gets in the Game with New "Easy Button" Commercial". Business Wire. February 2, 2005. https://www.proquest.com/docview/445488230/3A3E84C99DEB474EPQ/3.
- ↑ Aoki, Naomi (February 3, 2005). "Staples To Run Ad During Super Bowl". The Boston Globe (The New York Times Company). https://www.proquest.com/docview/404946437/3A3E84C99DEB474EPQ/4.
- ↑ Levere, Jane L. (July 21, 2008). "Press a Button and Your Worries Are Gone". New York Times. https://www.nytimes.com/2008/07/21/business/media/21Adnewsletter1.html.
- ↑ Glagowski, Elizabeth. "That Was Easy" (in en). TTEC. https://www.ttec.com/articles/was-easy.
- ↑ Darrow, Barb (February 24, 2016). "Staples Easy Button Is About to Get Much More Useful" (in en). Fortune. https://fortune.com/2016/02/24/exclusive-staples-easy-button-internet-of-things/.
- ↑ "Staples Easy Button, Red/Silver (25178)". Staples, Inc.. https://www.staples.com/staples-easy-button-red-silver-25178/product_606396.
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