Finance:AQH share
AQH share is a statistic that measures broadcast radio listenership.
Definition
Template:Dfni is an abbreviation for average quarter-hour persons, defined by Arbitron (now referred to as Nielsen Audio) as the average number of persons listening to a particular station for at least five minutes during a 15-minute period. Template:Dfni is the percentage of those listening to radio in an Arbitron "market" (typically a metropolitan area) who are listening to a particular radio station. Thus, Template:Dfni for a given station is mathematically expressed as: [math]\displaystyle{ \frac{\text{AQH persons listening to station}}{\text{AQH persons listening to all market radio stations}} \times 100\% }[/math]
Usage
AQH Share is most often used in conjunction with TSL (Time Spent Listening) to measure listenership in a market. While AQH measures the average number of listeners to the station, TSL tracks the length of time listeners are tuned continuously to the station.
External links
- Glossary of Terms of the Radio Research Consortium
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