Finance:Barnewall Two-way Model

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The Barnewall Two-way Model, also known as the Barnewall Two-way Behavioral Model, is an investor psychographic profiling model.[1][2]

The Barnewall Two-way model was initially conceptualized and proposed by Marilyn MacGruder Barnewall in 1987 in an academic paper titled Psychological Characteristics of the individual investor.[3] The model classifies and distinguishes investors mainly into two main broad categories: passive investors and active investors.[4][5][6]

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