Finance:Behavioral assumption
From HandWiki
Short description: Assumption in economics that humans will attempt to maximize their utilities
In behavioral economics, the behavioral assumption is that, under their resource constraints, humans are rational actors – they will attempt to maximize their utilities, thereby generating the greatest profit and outcomes.[1]
The two most important characteristics of the human under the behavioral assumption are rationality and self-interest.
References
- ↑ Moffatt, Mike (December 28, 2018). "What Are the Underlying Behavioral Assumptions of Economics?" (in en). https://www.thoughtco.com/basic-behavioral-assumptions-of-economics-1147609.
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