Finance:Jennifer Aniston Goes Viral
Jennifer Aniston Goes Viral, known also as Jen Aniston's Sex Tape, is a viral video advertisement by Glacéau, starring actress Jennifer Aniston, that promotes the smartwater bottled water brand.[1][2] The video was uploaded to YouTube on 7 March 2011 and had attracted almost ten and a half million views before it was taken down in February 2012.[3]
The video
The two-minute-and-43-second-long Alek Keshishian-directed video[4] opens with teenage Internet personality Keenan Cahill lip-syncing[5] to Far East Movement's "Like a G6", when Aniston enters the room and asks him whether he knows songs about water.[1] The scene cuts away to Aniston introducing smartwater and explaining that she must make a video that "turns into a virus".[6]
The video proceeds to parody a series of viral tropes,[7] including animals (golden retriever puppies,[5] a skateboarding dog[7] and a talking parrot that says "Rachel, I love your hair"—a reference to Aniston's character Rachel Green on the television series Friends and the popular Rachel haircut),[6] animated dirty-dancing babies, a double rainbow and a groin kick to a fan "that's worth about 100,000 hits".[1][8] Then, in slow motion, Aniston swings her hair and drinks seductively from a bottle of smartwater,[6][5] while "Baker Street" plays in the background.[citation needed]
The ad closes with Aniston's team of three "Internet boys" suggesting the name "Jen Aniston sex tape" for the video, to which she replies, "I love it!"[6]
Reception
Tom McKendrick, writing for Fairfax Media's Life & Style feature, described the video as "a viral video to kill all viral videos", with the name 'Jennifer Aniston sex tape' "enough to ensure its success".[1] Console Digest characterized the project as combining a viral marketing campaign and "a pretty face" in a way that is "ironic" and "aware", and which demonstrates that "these days it doesn't matter what you're selling as long as the setting is amusing".[8] WENN considered the advertisement to be "cleverly made" and reported, on 10 March 2011, that the video had "gone viral" and "taken the Internet by storm".[7]
The video received mostly positive responses from YouTube users, and activity on the microblogging website Twitter made "Jennifer Aniston" a trending topic.[2]
Sequel
A sequel, The Jennifer Aniston Security Tapes: Secrets Revealed by smartwater, again directed by Keshishian, was uploaded to YouTube on 18 September 2012.[9]
References
- ↑ 1.0 1.1 1.2 1.3 McKendrick, Tom (8 March 2011). "Jennifer Aniston infects the internet with 'sex tape'". The Sydney Morning Herald. http://www.smh.com.au/lifestyle/celebrity/jennifer-aniston-infects-the-internet-with-sex-tape-20110308-1blva.
- ↑ 2.0 2.1 "Jennifer Aniston's "sex tape" goes viral in marketing campaign". The Independent. 8 March 2011. https://www.independent.co.uk/life-style/gadgets-and-tech/jennifer-anistons-sex-tape-goes-viral-in-marketing-campaign-2236008.html.
- ↑ drinksmartwater (7 March 2011). "jennifer aniston goes viral for smartwater". YouTube. https://www.youtube.com/watch?v=Rc47LcvIxyI.
- ↑ "smartwater - Jennifer Aniston 'Sex Tape'". The Webby Awards. 2012. https://www.webbyawards.com/winners/smartwater-jennifer-aniston-sex-tape/.
- ↑ 5.0 5.1 5.2 WENN (9 March 2011). "Jennifer Aniston 'Sex Tape' Takes Internet By Storm". Contactmusic.com. http://www.contactmusic.com/jennifer-aniston/news/jennifer-aniston-sex-tape-takes-internet-by-storm_1206150.
- ↑ 6.0 6.1 6.2 6.3 Weiss, Shari (8 March 2011). "Jennifer Aniston 'sex tape': Actress tries comedy and sex appeal to promote smartwater viral video". Daily News. http://www.nydailynews.com/life-style/jennifer-aniston-sex-tape-actress-comedy-sex-appeal-promote-smartwater-viral-video-article-1.119972.
- ↑ 7.0 7.1 7.2 WENN (10 March 2011). "Jennifer Aniston Smartwater Ad Goes Viral". Contactmusic.com. http://www.contactmusic.com/jennifer-aniston/news/jennifer-aniston-smartwater-ad-goes-viral_1206779.
- ↑ 8.0 8.1 "Jennifer Anniston's sexy virus". Console Digest. 8 March 2011. http://www.consoledigest.com/jennifer-annistons-sexy-virus-3062.html.
- ↑ drinksmartwater (18 September 2012). "the jennifer aniston security tapes: secrets revealed by smartwater". YouTube. https://www.youtube.com/watch?v=phpb_ssnyug.
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