Finance:Share of throat
From HandWiki
Share of throat is a beverage industry term that refers to the proportion of the world's beverage consumption produced by a single company.[1][better source needed] The term was originally coined by Coca-Cola as "throat share",[2] in order to measure how much of the world's beverages were theirs, but is now more commonly referred to as share of throat.[3]
References
- ↑ "A Way with Words | share of throat" (in en-US). https://www.waywordradio.org/share_of_throat/.
- ↑ "Taking the challenge" (in en). The Economist. 25 March 2010. https://www.economist.com/node/15772138.
- ↑ Frankel, Todd. "A-B InBev innovation director speaks, uses term d'art "share of throat"" (in en). stltoday.com. https://www.stltoday.com/business/columns/a-b-inbev-innovation-director-speaks-uses-term-d-art/article_976eae39-dfdc-5a83-b310-47bef606a482.html.
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