Finance:What's the Future of Business?

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What's the Future of Business?: Changing the Way Businesses Create Experiences
File:Whats the future of business -- book cover.png
AuthorBrian Solis
CountryUnited States
LanguageEnglish
SubjectBusiness, Social media, Marketing
GenreNon-fiction
PublisherJohn Wiley & Sons
Publication date
March 11, 2013
Pages224
ISBNISBN:978-1118456538
Preceded byThe End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution 

What's the Future of Business?: Changing the Way Businesses Create Experiences is a marketing and business book by the speaker, digital analyst, and author Brian Solis.[1] The book uses infographics and illustrations as well as text to diagnose the changing landscape of business and the role shared experience will play in a new age of consumerism.[2] Solis studied UX to create what he calls an "analog app," basing the book on a virtual slider that helps readers navigate the contents of the book similar to the way an app works.[3]

Synopsis

What's the Future of Business? has seventeen chapters.[4] Quotations from successful businesspeople, authors, and thinkers introduce each chapter, including Paulo Coelho, Oliver Wendell Holmes, Jr., and James MacGregor Burns.[5]

Infographics and cartoons from graphic artist Hugh MacLeod of GapingVoid are presented throughout to illustrate key points in the text.[6] The book is shaped like a coffee table book, but includes more text than most books of that sort.[7]

In the last chapters, Solis introduces four moments of truth that businesses go through during digital shared experience.[8] These four moments of truth are:

1. Zero moment of truth

2. First moment of truth

3. Second moment of truth

4. Ultimate moment of truth[8][9]

References

  1. ↑ Dooley, Roger (March 11, 2013). "What's the Future of Business?". Forbes. https://www.forbes.com/sites/rogerdooley/2013/03/11/wtf-solis/. 
  2. ↑ Leary, Brent (April 5, 2013). "Brian Solis of "What’s the Future (WTF) of Business:" Creating Customer Experiences". Small Business Trends. http://smallbiztrends.com/2013/04/brian-solis-creating-customer-experiences.html. 
  3. ↑ Baradell, Scott. "Brian Solis Asks WTF (What’s the Future) of Business". MediaOrchard. http://www.mediaorchard.com/2013/03/18/brian-solis-asks-wtf-whats-the-future-of-business/. 
  4. ↑ Solis, Brian (2013). What's the Future of Business?: Changing the Way Businesses Create Experiences. Wiley. pp. 224. ISBN 111845653X. https://www.amazon.com/Whats-Future-Business-Businesses-Experiences/dp/111845653X/ref=sr_1_1?ie=UTF8&qid=1367610711&sr=8-1&keywords=What%27s+the+Future+of+Business%3A+Changing+the+Way+Businesses+Create+Experiences. 
  5. ↑ Allison (March 28, 2013). "What’s the Future of Business? Changing the Way Businesses Create Experiences". Blogworld. http://www.blogworld.com/2013/03/28/whats-the-future-of-business-changing-the-way-businesses-create-experiences/. 
  6. ↑ Shah, Rawn (March 8, 2013). "Review: Brian Solis's '[What's The Future Of Business'"]. Forbes. https://www.forbes.com/sites/rawnshah/2013/03/08/wtf-brian-solis-whats-the-future/. 
  7. ↑ "Brian Solis Answers Questions About the Future of Business". PRWeb. March 12, 2013. http://www.prweb.com/releases/2013/3/prweb10466975.htm. 
  8. ↑ 8.0 8.1 Stelzner, Mark (March 29, 2013). "The Future: How Shared Experiences Are Reshaping Business". Social Media Examiner. http://www.socialmediaexaminer.com/the-future-how-shared-experiences-are-reshaping-business/. 
  9. ↑ "WTF Media Profile". Scribd. https://www.scribd.com/doc/128248657/What-s-the-Future-of-Business-Media-Kit. 





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