Medicine:Medical News Network
| Medical News Network | |
|---|---|
| Owned by | Whittle Communications |
| Country | United States |
| Language | English |
The Medical News Network (MNN) was an American interactive video news service delivered to physicians by satellite. It was launched in 1993 by Whittle Communications, and shut down in 1994.[1][2][3][4][5]
History
The service had a business model similar to Whittle Communications's Channel One, as well as Whittle's Special Report TV and magazine project, which was available in about 30,000 medical waiting rooms."[6][7]
According to Medical Market and Media, MNN would use satellite transmission to send daily medical news and information programming to VCR/TV units operated by the network and located in medical offices. Programming could be viewed on demand, and included a daily 10-minute news program. The system was interactive, using what Medical Market and Media described as "computer and modem units."[3]
The service had been tested in 5,000 doctors' offices, and Whittle had planned to do a national rollout in fall 1994.[4] But according to the Los Angeles Times, the company was unable to attract sufficient sponsorship from drug companies, and shut down the service in August 1994, laying off 205 employees.[1][4][8]
References
- ↑ 1.0 1.1 "COMPANY NEWS; WHITTLE CANCELS NEWS NETWORK FOR DOCTORS" (in en). The Associated Press. 1994-08-02. https://www.nytimes.com/1994/08/02/business/company-news-whittle-cancels-news-network-for-doctors.html.
- ↑ "THE FALL OF THE HOUSE OF WHITTLE" (in en). Ad Age. August 8, 1994. http://adage.com/article/news/fall-house-whittle/90619/.
- ↑ 3.0 3.1 Castagnoli, William G. (1993-06-01). "Whittle's Medical News Network: making waves in Rx marketing. (Whittle Communications L.P.)". Medical Marketing & Media. https://www.highbeam.com/doc/1G1-14172875.html.
- ↑ 4.0 4.1 4.2 LIPPMAN, JOHN (1994-08-10). "Whittle to Sell Channel One : Media: K-III Communications plans to buy firm's educational network for nearly $300 million, executives say." (in en-US). Los Angeles Times. ISSN 0458-3035. http://articles.latimes.com/1994-08-10/business/fi-25575_1_whittle-communications.
- ↑ "Thomas G. Lombardo, Editor-In-Chief" (in en-US). WebMD. https://www.webmd.com/thomas-g-lombardo.
- ↑ Staff, Times; Reports, Wire (1994-02-24). "Company Town Annex" (in en-US). Los Angeles Times. ISSN 0458-3035. http://articles.latimes.com/1994-02-24/business/fi-26683_1_tv-channel-plans.
- ↑ Knee, Jonathan A. (2016-11-29) (in en). Class Clowns: How the Smartest Investors Lost Billions in Education. Columbia University Press. pp. 18. ISBN 9780231543330. https://books.google.com/books?id=Vg0mDQAAQBAJ&q=%22channel+one%22+%22medical+news+network%22&pg=PA18.
- ↑ Lundberg, George D. (1995-03-15). "And Then There Were None" (in en). JAMA 273 (11): 891. doi:10.1001/jama.1995.03520350073034. ISSN 0098-7484. https://jamanetwork.com/journals/jama/article-abstract/387508.
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