Organization:Academy of Marketing Science

From HandWiki
Academy of Marketing Science
Formation1971
FounderHarold W. Berkman
TypeNonprofit organization[1]
Region served
worldwide
FieldsMarketing
Websitehttps://www.ams-web.org/

The Academy of Marketing Science (AMS) is an international scholarly association dedicated to the field of marketing. Established in 1971,[2] the organization was founded by a group of marketing scholars led by Dr. Harold W. Berkman of the C. W. Post Center at Long Island University.[3][4]

The Academy of Marketing Science publishes the Journal of the Academy of Marketing Science (JAMS), which includes empirical, conceptual, and methodological articles.[5] JAMS is included on the Financial Times Top 50 journal list.[6] According to the 2023 Journal Citation Reports, it has an impact factor of 9.5. Additionally, it holds an A* rating in the ABDC Journal Quality List (2022)[10] and a 4* rating in the CABS 2024 Academic Journal Guide. The journal also confers annual best paper and long-term impact awards named after Jagdish N. Sheth[7] and A. Parasuraman.[8]

Since 2011, the Academy of Marketing Science has published AMS Review in its current format as a journal focused on conceptual papers.[9] According to Scopus, the journal is ranked in the first quartile (Q1) in the marketing category.[10] It holds a B rating in the ABDC Journal Quality List (2022)[10] and a 2* rating in the CABS 2024 Academic Journal Guide.

The Academy of Marketing Science edits the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series. The series compiles papers based on presentations from the AMS conferences. It is published by Springer.[11] The organization also organizes two annual academic conferences: the AMS Annual Conference, held in North America,[12] and the World Marketing Congress (AMS WMC),[13] held outside North America. The AMS WMC was first held in 1983 as a biennial event.[3] Additionally, the Academy has also hosted conferences on topics such as minority and multicultural marketing.[14]

References

  1. ↑ "Academy Of Marketing Science School Of Business Administration". https://projects.propublica.org/nonprofits/organizations/112623857. 
  2. ↑ Petrescu, Maria; Krishen, Anjala S. (2024). "Marketing analytics in 2024 conferences: AI and data-driven decision-making". Journal of Marketing Analytics 12 (4): 743–745. doi:10.1057/s41270-024-00357-4. https://link.springer.com/article/10.1057/s41270-024-00357-4. Retrieved July 7, 2025. 
  3. ↑ 3.0 3.1 Babin, B. J.; Moulard, J. G.; Lindquist, J. D. (2022). "A bridge to relevance: on the history of the Academy of Marketing Science". AMS Review 11 (3–4): 454–463. doi:10.1007/s13162-021-00221-z. 
  4. ↑ Babin, Barry J.; Krey, Nina (2022). "How could anyone forget Harold W. Berkman?". Journal of the Academy of Marketing Science 50: 4–7. doi:10.1007/s11747-021-00819-6. https://link.springer.com/article/10.1007/s11747-021-00819-6. Retrieved July 7, 2025. 
  5. ↑ "Journal of the Academy of Marketing Science". https://www.scimagojr.com/journalsearch.php?q=24385&tip=sid&clean=0. 
  6. ↑ "50 Journals used in FT Research Rank". 12 September 2016. https://www.ft.com/content/3405a512-5cbb-11e1-8f1f-00144feabdc0. 
  7. ↑ "Best JAMS Article Award". https://www.shethfoundation.org/grants/best-jams-article-award/. 
  8. ↑ "Academy of Marketing Science-Parasuraman Best JAMS Paper Award for Long-term Impact". https://research.utwente.nl/en/prizes/academy-of-marketing-science-parasuraman-best-jams-paper-award-fo. 
  9. ↑ "The Structure and Evolution of the Marketing Field: A Content Analysis of Five Decades of Research within the Academy of Marketing Science Journals". https://en.ism.de/images/downloads/research-journal-heft1-2023-240318.pdf#page=95. 
  10. ↑ "AMS Review - Scopus". https://www.scopus.com/sourceid/21101041413. 
  11. ↑ "Developments in marketing science". https://search.worldcat.org/title/70782384. 
  12. ↑ "2025AMSAC: 2025 AMS Annual Conference". https://easychair.org/cfp/2025AMSAC. 
  13. ↑ "AMSWMC25: 2024 Academy of Marketing Science World Marketing Congress". https://easychair.org/cfp/AMSWMC25. 
  14. ↑ "Academy of Marketing Science World Marketing Congress". https://link.springer.com/conference/amswmc. 



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