Organization:Donate Life America

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Donate Life America
Donate Life America Logo.png
TypeNon-profit organization
  • Richmond, Virginia
ServicesDLA manages and promotes Donate Life℠, the national brand for the cause of donation; motivates the public to register as organ, eye and tissue donors; provides education about living donation; manages the National Donate Life Registry at; and develops and executes effective multi-media campaigns to promote donation.

Donate Life America (DLA) is a 501(c)3 nonprofit organization leading its national partners and Donate Life State Teams to increase the number of donated organs, eyes and tissues available to save and heal lives through transplantation while developing a culture where donation is embraced as a fundamental human responsibility.

DLA manages and promotes Donate Life℠, the national brand for the cause of donation; motivates the public to register as organ, eye and tissue donors; provides education about living donation; manages the National Donate Life Registry at; and develops and executes effective multi-media campaigns to promote donation.

Founded as the Coalition on Donation in 1992 by the donation and transplantation community, Donate Life America changed its name in 2006 in response to extensive research and the desire to align the organization with the Donate Life brand. Over the past 25 years, Donate Life America and the Donate Life Community have registered nearly 145 Million organ, eye and tissue donors in the United States – more than 58% of the adult population.

The current President and CEO of Donate Life America is David Fleming.[1]

In 2003, Donate Life America helped institute National Donate Life Month, which was first officially proclaimed by President George W. Bush.[2] More recently, Donate Life America has launched awareness campaigns targeted at millennials through digital outreach and social media campaigns.[3][4] Some examples of this are the 2012 campaign on Facebook, the 2016 "World's Biggest A**hole" Coleman Sweeney video campaign and the partnership with Apple to offer the donor registration opportunity on iPhone in the Health App.

National Donate Life Registry

The National Donate Life Registry was launched in 2015 with the goal of making donor registration an easy, secure and mobile-friendly process across the nation. Having a national registry allows Donate Life America to work with national partners like Apple and Walgreens to bring the donor registration was opportunity to you where you are – on your smart phone, in your pharmacy app, etc.

Donate Life America manages the National Donate Life Registry.

Registering your decision to be an organ, eye and tissue donor in the National Donate Life Registry ensures your donor registration travels with you, no matter where you live or move across the country.

When you register in the National Donate Life Registry, you are registering to be an organ, eye and tissue donor for the purpose of saving and healing lives through transplantation.

National Donate Life Month

National Donate Life Month is about saving and healing lives through organ, eye, tissue and living donation. Every April, Donate Life America focuses national attention on how every individual has the potential to make LIFE possible by registering their decision to be an organ, eye and tissue donor and by considering being a living donor.

Each year, Donate Life America creates artwork for National Donate Life Month that illustrates the power of donation. National Donate Life Month (NDLM) was established by Donate Life America and its partnering organizations in 2003. Celebrated in April each year, NDLM features an entire month of local, regional and national activities to help encourage Americans to register as organ, eye and tissue donors and to celebrate those that have saved lives through the gift of donation.

For the 2019 National Donate Life Month theme, Donate Life America was inspired by bicycles and the phrase “Life is a beautiful ride.” Like the donation and transplantation journey, a bicycle serves as a symbol of progress, renewal and the moving circle of life.

Bicycles come in all styles, shapes and sizes, but each is made of the same components, essential to supporting the rider and converting their energy into motion. Similarly, organ, eye and tissue donation offers many ways to give hope, support and strength to patients waiting, recipients and donor families. All people carry the potential to help make life a beautiful ride for others by registering as a donor, considering living donation, being a caregiver and championing the cause.

Key elements of National Donate Life Month include National Donate Life Blue & Green Day and National Pediatric Transplant Week.

National Donate Life Blue & Green Day - April 12, 2019

On National Donate Life Blue & Green Day, the public is encouraged to wear blue and green, hold events and fundraisers, and partner with local restaurants, malls, media, and community organizations in an effort to spread awareness about organ, eye and tissue donation and transplantation.

National Pediatric Transplant Week - April 22–26, 2019 (observed annually the last full week of April)

National Pediatric Transplant Week focuses on the powerful message of ending the pediatric transplant waiting list. Throughout the week, clinical partners share their innovative work and patient stories (candidates and recipients), donor families whose children have saved and healed lives through organ, eye, and tissue donation are honored, and recipient families share their thanks and celebrate milestones. Donate Life America would like to thank the United Network for Organ Sharing (UNOS), the American Society of Transplantation (AST) and the American Society of Transplant Surgeons (ASTS) for their partnership in developing and promoting National Pediatric Transplant Week.

Donate Life America celebrates four National Observances:

National Donate Life Month - observed annually in April

Please see above

ECHO Donate Life - observed annually two-weeks in July

ECHO Donate Life is an important aspect of this organization, "this National Observance was started with the aim of giving voice to the experience of multicultural communities with donation and transplantation," says Bobby Howard, DLA board member and past president of AMAT. "To increase our educational outreach efforts and donor registrations, voices and stories from these communities need to be heard."[5]

National DMV Appreciation Week - observed annually the last week of September

In 2016, DLA created National DMV Appreciation Week to thank DMVs and recognize them for their commitment to the Donate Life mission. National DMV Appreciation Week is a time for the Donate Life Community to say thank you and show its appreciation of DMV partners across the country through national and local events and outreach.

National Donor Sabbath - observed annually two weekends before Thanksgiving, Friday-Sunday

National Donor Sabbath seeks to engage all major religions in the United States. It is a time for congregations to learn more about the critical shortage, celebrate life and pray for those affected by donation and transplantation.



  • President: David Fleming
  • Executive Vice President: Melissa Devenny
  • Vice President, Partnerships & Philanthropy Karen Headley
  • Director of Communications: Hilary Czarda
  • Product and Brand Manager: Valerie Gray
  • Senior Development Coordinator: Casey News
  • Communications and Outreach Coordinator: Lida Pieterman
  • Finance Director: Cindy Wharton
  • Project & Office Manager: Jocelyn Reed
  • Graphic Designer: Anneli Kirby
  • Communications Assistant: Loren Squares

External links


  1. "Donate Life Info | Donate Life America". Retrieved 2015-10-19. 
  2. "Presidential Proclamation -- National Donate Life Month, 2003". Retrieved 2015-10-26. 
  3. Almasy, Steve. "Facebook Encouraging Organ Donations". Retrieved 2015-10-20. 
  4. "Pittsburgh Post-Gazette". Retrieved 2015-10-26. 
  5. America, D. L. (2017, June 27). 2017 Donate Life ECHO Focuses on the Importance of Donation and Transplantation in Multicultural Communities. Retrieved July 23, 2017,
  6. Staff. (2017). Retrieved July 23, 2017, from

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