Organization:National Business Research Institute
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| NBRI | |
| Type | Corporation |
| Founded | 1982 |
| Founder | Jan G. West |
| Headquarters | Plano, Texas , United States |
Key people | Jan G. West, Ph.D. CEO Ken West, COO |
| Services | Survey Research Services Customer Surveys Employee Surveys Market Research Healthcare Research Gaming/Hospitality Research Political Research |
| Website | nbrii.com |
The National Business Research Institute, abbreviated NBRI, is a global survey research and consulting organization founded in 1982 and headquartered in Plano, Texas, United States. The firm is known for scientific psychological research, benchmarking data, and root cause analyses, specifically in the area of organizational assessment. The company conducts customer and employee surveys, market research, healthcare research, gaming & hospitality research, and political research related to organizational behavior.
NBRI provides survey instrument design and analysis services as well as survey administration and hosting. NBRI has provided research services for the gaming,[1] banking, construction, food services, health care, manufacturing, retail, utility, and many other industries.
History
The company was founded by Organizational Psychologist, Dr. Jan G. West.
Over the next few decades NBRI developed standardized questions for specific surveys. In time, the company amassed a large database of responses to these standardized questions. NBRI's database includes responses from the customers and employees of approximately one third of all of the "ultimate parent" companies in the United States. The responses to these questions have been branded NBRINorms© and are used as benchmarks.
Resident psychologists
NBRI employs resident Ph.D. organizational psychologists with experience in the business application of psychological research.
Resident NBRI psychologists have presented at the Oxford Round Table[2]
Dr. West's writings have been referenced by the New York Times[3] as well as other publications.
References
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