Organization:RepTrak

From HandWiki
Short description: Research and insights company, Boston
RepTrak
FormerlyReputation Institute
Founded1999
Founder
  • Charles Fombrun
  • Cees van Riel
Headquarters
Boston, Massachusetts
,
U.S.
Key people
Kylie Wright Ford (CEO)[1][2]
Websitereptrak.com

RepTrak (formerly known as Reputation Institute)[3] is a company that publishes reports on the reputation of corporations[4][5] and places,[6] based on consumer surveys and media coverage. It is headquartered in Boston, Massachusetts .[1]

History

In 1999, Charles Fombrun, a professor at New York University Stern School of Business, and Cees van Riel, a professor at Rotterdam School of Management, founded Reputation Institute.[7][8][9]

In early 2020, the company changed its name to RepTrak.[3]

Reputation ratings

In collaboration with Harris Interactive, Reputation Institute developed Reputation Quotient (RQ) in 1999.[10][11] In 2005, Reputation Institute developed the RepTrak model to replace RQ. As of 2016, RepTrak studies are conducted annually.[10][12] RepTrak analyzes corporate reputation using measures in seven dimensions: "products and services," "innovation," "workplace," "governance," "citizenship," "leadership," and "performance."[11][13][14] The company also publishes Country RepTrak which ranks the reputations of nations using three criteria: "appealing environment," "advanced economy," and "effective government."[15]

References

  1. ↑ 1.0 1.1 Chesto, Jon (2018-11-05). "Reputation Institute is on way to Back Bay" (in en-US). https://www.bostonglobe.com/business/2018/11/05/reputation-institute-its-way-back-bay/HbfCpKVnDYlAts9YOjQuxI/story.html. 
  2. ↑ "New CEO role for Cowra's Kylie Wright-Ford" (in en). 2018-06-23. https://www.cowraguardian.com.au/story/5480037/new-ceo-role-for-cowras-kylie-wright-ford/. 
  3. ↑ 3.0 3.1 "How regional banks edged out larger rivals in reputation rankings" (in en). 2020-08-31. https://www.americanbanker.com/news/how-regional-banks-edged-out-larger-rivals-in-reputation-rankings. "RepTrak is the former Reputation Institute; the company rebranded itself earlier this year." 
  4. ↑ Reisinger, Don (2017-03-01). "Apple Ranked Behind Google on This Corporate Reputation Study" (in en). https://fortune.com/2017/03/01/apple-corporate-reputation/. 
  5. ↑ Anders, George (2008-01-09). "As Economy Slows, Reputation Takes On Added Meaning" (in en-US). Wall Street Journal. ISSN 0099-9660. https://www.wsj.com/articles/SB119984421847176813. 
  6. ↑ Pitofsky, Marina (2018-06-22). "The most reputable country in the world is ..." (in en-US). http://www.usatoday.com/story/news/world/2018/06/22/most-reputable-countries-sweden-united-states/722664002/. 
  7. ↑ Carroll, Craig E. (2016-05-31). "Appendix A: History of Corporate Reputation" (in en). The SAGE Encyclopedia of Corporate Reputation. SAGE Publications. pp. 913. ISBN 978-1-4833-7650-9. https://books.google.com/books?id=g3-zDAAAQBAJ&pg=PA913. 
  8. ↑ Carroll, Craig E. (2015-06-22) (in en). The Handbook of Communication and Corporate Reputation. John Wiley & Sons. pp. 24. ISBN 978-1-119-06123-6. https://books.google.com/books?id=-AthBgAAQBAJ&pg=PA24. 
  9. ↑ Carroll 2016. p. 915.
  10. ↑ 10.0 10.1 Carroll 2016. p. 914.
  11. ↑ 11.0 11.1 Dowling, Grahame R.; Gardberg, Naomi A. (2012). "Keeping Score: The Challenges of Measuring Reputation". in Barnett, Michael L. (in en). The Oxford Handbook of Corporate Reputation. OUP Oxford. pp. 47. ISBN 978-0-19-959670-6. https://books.google.com/books?id=_Tb1PtJc9joC&pg=PA47. 
  12. ↑ Liu, Jingfang (2016). "Reputational Criteria". in Carroll, Craig E. (in en). The SAGE Encyclopedia of Corporate Reputation. SAGE Publications. pp. 675. ISBN 978-1-4833-7650-9. https://books.google.com/books?id=g3-zDAAAQBAJ. 
  13. ↑ Davies, Gary (2016). "The Meaning and Measurement of Corporate Reputation". in Burke, Ronald J. (in en). Corporate Reputation: Managing Opportunities and Threats. CRC Press. pp. 53. ISBN 978-1-317-15946-9. https://books.google.com/books?id=ELEoDAAAQBAJ&pg=PA53. 
  14. ↑ Gardberg, Naomi A.; Ángel, Alloza (2016). "Scales for Measuring Corporate Reputation". in Carroll, Craig E. (in en). The SAGE Encyclopedia of Corporate Reputation. SAGE Publications. pp. 728. ISBN 978-1-4833-7650-9. https://books.google.com/books?id=g3-zDAAAQBAJ&pg=PA728. 
  15. ↑ Castilla-Polo, F. (2018). "The Role of Country Reputation in Positioning Territories: A Literature Review". in Carvalho, Luísa Cagica (in en). Entrepreneurship and Structural Change in Dynamic Territories: Contributions from Developed and Developing Countries. Springer. pp. 63. ISBN 978-3-319-76400-9. https://books.google.com/books?id=DLNZDwAAQBAJ&pg=PA63. 

External links




Retrieved from "https://handwiki.org/wiki/index.php?title=Organization:RepTrak&oldid=2659355"