Philosophy:Political positivism

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Political positivism is a theory founded by Ljubisa Bojic (Serbian: Ljubiša Bojić). It includes intensive use of media to promote unity, participation, and positivism in thinking of common men and women.

Short explanation

Gradual change of individuals results in a big alteration for the community as a whole . Psychology is the key to our success{{Citation needed|date=February 2014} n impact great masses of people. Until today, politicians used TV programs, press, and different kind of propaganda to trigger wars, stimulate hate and impose conflict between people. Optimistic thinking enables us to make the difference together[citation needed].

Introduction of the term

"Let we develop positivism as a new ideology - and the only one that can’t hurt anybody. Let’s alter use of media for the greater reason", said Ljubisa Bojic during a gathering of Serbian Strengths Movement supporters in Kragujevac on 24 February 2007. He said, this proposition would be introduced to the international community at the Young Democratic Leaders Network summit in Istanbul (2007).


Political positivism abides by this philosophy:

The roots

Martin Seligman officially initiated the study of positive psychology in 1998, during his term as President of the American Psychological Association. University of East London was the first in Europe to offer postgraduate diploma in Applied positive psychology as “the scientific study of optimal human functioning with an aim to understand the factors that enable individuals and communities to thrive. This rapidly developing field brings solid empirical research into areas such as well-being, flow, positive emotions, human strengths, wisdom, creativity, psychological health and characteristics of positive groups and institutions.” Late Serbian Prime Minister Zoran Djindjic offered change in a way of thinking to Serbian citizens. He used to go around the country and tell people that change starts with them. His determination continues to live in today’s Serbia. Djindjic said that everyone gets to be a winner of the “life battle” at birth. Numerous governments, such as Hong Kong, have branding initiatives with notable internal impact. Some of them, broadcast ads which help people in many ways. They bear messages warning viewers to save energy, or help keep clear the city….


Ministry of positivism would consist of psychologists and advertisers who would work together as a team. Their main aim is to significant positive influence on citizens lives. Interdisciplinary team of professionals from the ministry would maintain strong relation with the universities where applied positive psychology is examined.

The Law

Users of public broadcasting licenses would be obliged to provide share of their programs for free. The same goes for the print media, outdoor billboards space etc. New legislation introduced to the parliament would define aspects of media use by the state.


Types of ads

1. Advertisements carrying strong subconscious messages. 2. Creative ads with general slogans aimed to inspire basic human emotions and optimism. 3. Narrow appeals to the public such as: “Exercise once daily”. 4. Thematic short TV, radio shows and newspaper texts embracing tips for better life.

Applied psychology

Character Strengths and Virtues (CSV) handbook identifies core virtues, made up of twenty-four measurable character strengths. The organization of these virtues and strengths is as follows: 1. Wisdom and Knowledge: creativity, curiosity, open-mindedness, love of learning, perspective 2. Courage: bravery, persistence, integrity, vitality 3. Humanity: love, kindness, social intelligence 4. Justice: citizenship, fairness, leadership 5. Temperance: forgiveness and mercy, humility and modesty, prudence, self-regulation 6. Transcendence: appreciation of beauty and excellence, gratitude, hope, humor, spirituality

See also

  • Positive psychology


External links positivism was the original source. Read more.