Service design sprint
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A Service Design Sprint is a time-constrained Service Design project that uses Design Thinking and Service Design tools to create a new service or improve an existing one.
Methodology
The term Service Design Sprint was first introduced by the Brazilian service designer Tenny Pinheiro in his book The Service Startup: Design Thinking Gets Lean (Elsevier; 2014).[1] The Minimum Valuable Service methodology used in a Service Design Sprint [2] combines Agile-based approaches with Service-dominant logic and Service Design tools [3] to help product development teams understand, co-design, and prototype complex service scenarios with low resources and within the timespan of a week. The methodology, created by Tenny Pinheiro in 2014,[4] was designed to be used by startups and tech companies.
Applications
A Service Design Sprint differs from a traditional Design Sprint[5] due to its service dominant logic inclination.[6]. It provides a more holistic approach by breaking the challenge down in an ecosystemic way and placing a stronger focus on rapid ethnographic research rounds. Since its inception, the approach has been used by startups, tech companies, taught on educational institutions like the university of Lapland in Finland [7], MIT, and in consultancy practices by design firms.[8]
Structure
The Minimum Valuable Service model is divided into four phases each containing a set of tools.
- Projection: Agile ethnographic tools are used to uncover untapped barriers, needs, and desires, understand mental models and get a sense of the user's “Learn, Use and Remember” journey.
- Perspectives: Tools like the Swap Ideation are used here to co-design with users, generating valuable service propositions.
- Playground: Mockup and roleplaying tools are used to prototype ideas and explore concepts in a playful manner.
- Polish Off: The MVS Journey, an Agile service blueprint tool, is used in this phase to breakdown interactions in intentions and avatars.
References
- ↑ Pinheiro, Tenny (1 April 2014) (in en-US). The Service Startup: Design Thinking Gets Lean. ISBN 978-0615929781. https://www.amazon.com/Service-Startup-Design-Thinking-practical-ebook/dp/B00JS9VZ08/ref=sr_1_1?ie=UTF8&qid=1540181906&sr=8-1&keywords=the+service+startup.
- ↑ "Service design sprints deliver speedy solutions" (in en-US). https://www.reminetwork.com/articles/service-design-sprints-deliver-speedy-improvements//.
- ↑ "Humanizing organizations - The pathway to growth" (in en-US). http://www.servdes.org/wp/wp-content/uploads/2018/08/106.pdf.
- ↑ "Implementing Service Design Thinking for Startups" (in en-US). https://www.core77.com/posts/26931/Tennyson-Pinheiro-on-Implementing-Service-Design-Thinking-for-Startups-New-Book-Available-Now.
- ↑ "Service Design Sprints vs. Product (GV) Design Sprints" (in en-US). 2 October 2020. https://sdg.neuromagic.com/en/what-makes-the-service-design-sprint-different/..
- ↑ "Evolving to a New Dominant Logic" (in en-US). https://www.researchgate.net/publication/272566759..
- ↑ Miettinen, Satu (10 November 2016) (in en-US). An Introduction to Industrial Service Design. ISBN 9781317181750. https://books.google.com/books?id=6iolDwAAQBAJ&q=Minimum+Valuable+Service%2F&pg=PA124. Retrieved 2017-09-10.
- ↑ "Service Design Sprints: Merging customer experience with agile" (in en-US). https://www.liveworkstudio.com/monthly-magazines/service-design-sprints-merging-customer-experience-with-agile/.
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