Social:Earlyvangelist
Earlyvangelist is a term that has become more and more popular among the start-up community and was first used in a book written by Steve Blank called The Four Steps to the Epiphany. The term refers to the customers who commit to buying a company's product before there is a full product available and spread the news of the product to friends, family, or coworkers.[1]
Characteristics
Earlyvangelists can be identified by these characteristics:[2]
- Has a problem
- Is aware of having a problem
- Has been actively looking for a solution
- Has put together their own solution to the problem
- Has or can acquire a budget
Significance
Earlyvangelists are significant because they allow start-up companies to get their first customer base and are how young companies test their business hypothesis, its buying and selling processes, and its pricing structure.[3] They are also often the first testers of the Minimum viable product and will help a company iterate through versions of their product as they improve it because they want a solution to the problem.[4]
References
- ↑ Blank, Steve (2013). The Four Steps To The Epiphany. Pescadero, California: K&S Ranch. ISBN 978-0989200509.
- ↑ Virani, Salim. "5 Traits of Earlyvangelists, aka How to solve problems that pay.". http://www.saintsal.com/5-traits-of-earlyvangelists-aka-how-to-solve-problems-that-pay/. Retrieved 8 December 2013.
- ↑ Aoaeh, Brian. "What is Customer Discovery?". Tekedia. http://tekedia.com/46491/what-is-customer-discovery/. Retrieved 8 December 2013.
- ↑ Blank, Steve. "Perfection By Subtraction – The Minimum Feature Set". http://steveblank.com/2010/03/04/perfection-by-subtraction-the-minimum-feature-set/. Retrieved 8 December 2013.
 |
