Social:PR automation

Public Relations Automation (PRA) software is a type of Enterprise Software that is designed to automate public-relations-related activities, such as campaign management, real-time media monitoring, and media analysis. Generally delivered as a software as a service, PRA software can be rapidly deployed without any investment in on-premises hardware or software. Integrated PRA software solutions enable public relations professionals to:

• Plan, execute and report on PR campaigns
• Collaborate with global communications teams in secure, online environment
• Build media lists through integrated media directories
• Communicate with built lists through email or fax and log responses
• Monitor media coverage across traditional media and consumer generated media
• Generate media metric reports, clip books and briefing books
• Analyze media coverage

See also

• Media monitoring service
• Marketing Automation
• Customer Relationship Management
• Web application