Social:Sundae Bloody Sundae (slogan)
In 2019, McDonald's Portugal promoted a sundae for Halloween with advertising that dubbed it "Sundae Bloody Sundae".[1]
This generated controversy on social networks in the British-Irish territories due to the name's connotation with the Bloody Sunday massacre in 1972. McDonald's issued an apology for "any offense or distress" and withdrew its promotions.[2] "Bloody Sunday" is a name that commemorates the day in 1972 on which 26 unarmed protesters in Derry, Northern Ireland were shot by British soldiers during "the Troubles", a domestic conflict in Northern Ireland during the late 20th century.[3][4][5] This resulted in 14 deaths. This day is also recounted in a famous song by the Irish rock band from Dublin, U2. McDonald's said it was intended as a local promotion of Halloween and not intended to insult anyone.[3]
References
- ↑ Jones, Sam (October 31, 2019). "McDonald's Portugal apologises for 'Sundae Bloody Sundae' ads". The Guardian. https://www.theguardian.com/business/2019/oct/31/mcdonalds-portugal-apologises-for-sundae-bloody-sundae-ads.
- ↑ "McDonald's apologises for 'Sunday Bloody Sundae' campaign". Sky News. October 31, 2019. https://news.sky.com/story/mcdonalds-apologises-for-sunday-bloody-sundae-campaign-11850245. Retrieved June 23, 2020.
- ↑ 3.0 3.1 Sullivan, Rory (November 1, 2019). "McDonald's apologizes for 'Sundae Bloody Sundae' ad". CNN. https://www.cnn.com/2019/10/31/europe/mcdonalds-sundae-bloody-sundae-advert-scli-intl/index.html.
- ↑ Melaugh, Martin; Lynn, Brendan. "Glossary of Terms on Northern Ireland Conflict". Conflict Archive on the Internet. Ulster University. https://cain.ulster.ac.uk/othelem/glossary.htm#T. "The term 'the Troubles' is a euphemism used by people in Ireland for the present conflict. The term has been used before to describe other periods of Irish history. On the CAIN web site the terms 'Northern Ireland conflict' and 'the Troubles', are used interchangeably."
- ↑ McEvoy, Joanne (2008). The politics of Northern Ireland. Edinburgh: Edinburgh University Press. p. 1. ISBN 978-0-7486-2501-7. OCLC 232570935. "The Northern Ireland conflict, known locally as 'the Troubles', endured for three decades and claimed the lives of more than 3,500 people."
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