Social:TGStat

From HandWiki

TGStat is an international web-site for analytics of channels on Telegram platform. TGStat provides its users with data on subscribers, reach, traffic sources, citation index and other indicators of Telegram channels.

According to Similarweb, the company's website is visited by more than 8 million unique visitors every month, which makes it the most popular service in its niche.

TGStat monitors over 1,000,000 channels and chats in 10+ languages and provides real-time information on metrics and published content in channels.

It’s a working place for channel administrators, marketers and advertisers

History

TGStat was founded by Yuri Kizhikin in 2017 as a catalog of telegram channels, and then was developed into a powerful analytical toolkit.

At the beginning of 2022, a major service update was released[1], allowing users to monitor telegram channel indicators such as:

  • referral traffic[2]
  • subscriber sources
  • geography of references
  • search through publications of all indexed channels

Every day, TGStat ranks telegram channels according to such characteristics as the number of subscribers, subscriber growth[3], post coverage and other indicators.

A daily rating of publications of telegram channels is also published in terms of such indicators as coverage, number of transfers, etc.

Functionality

TGStat covers wide range of statistic and information about Telegram-channels, including:

  • channel and chat catalog
  • regional channel selections
  • thematic collections of channels
  • channel rating by criteria:
  • number of subscribers
  • average post reach
  • channel search by characteristics
  • number of subscribers
  • average post coverage (ERR)
  • channel country
  • channel language
  • channel theme
  • type of the channel (public/private)
  • channel age
  • publication search

All data is available throgh API[4].

TGStat Analytics Bot

It's a telegram-bot that allows channel administrators to conduct deeper audience analytics[5][6]. It's installed in the administrative panel of more than 100,000 telegram channel.

Telegram Audience Research

Once every two years, TGStat conducts (link) a massive and detailed study of the audience of the Telegram messenger. The results of the study are published on the platform website and in specialized media. The studies were carried out in 2019[7], 2021[8] and 2023[9][10][11].

The research is supported by hundreds of leading telegram channels.

Publications Search

TGStat indexes all posts, its text and media parts of all telegram channels in the database (more than 1,000,000 channels), which allows everybody to search information by keywords among all publications in Telegram and obtain statistics of mentions. All data is also available through API[12].

TGStat Agency

in 2022 there was established TGStat Agency branch for placing brand ads in Telegram and to perform advertising market analytics[13].

The Agency also conducts various studies, including mentions and quotes of famous personalities in Telegram[14].



References

  1. "«Глобальное обновление TGStat»" (in ru). https://yandex.ru/q/telegram/11359511042/. 
  2. "TGStat запустил детальную аналитику по пригласительным ссылкам в Telegram" (in ru). http://www.cossa.ru/news/308068/. 
  3. "Аудитория русскоязычных каналов в Telegram выросла вдвое за 2022 год" (in ru). 2023-01-19. https://www.forbes.ru/svoi-biznes/483954-auditoria-russkoazycnyh-kanalov-v-telegram-vyrosla-vdvoe-za-2022-god. 
  4. "TGStat API Docs". https://api.tgstat.ru/docs/. 
  5. Кадацкая, Наталья (2022-07-04). "Сервисы и боты для аналитики Телеграм-каналов: ТОП-9 бесплатных и платных решений" (in ru-RU). https://postium.ru/servisy-analiza-telegram-kanalov/. 
  6. "Статистика телеграмм канала: как сделать анализ + разбор метрик" (in ru). https://in-scale.ru/blog/analitika-telegram/. 
  7. tgstat.ru. "Исследование аудитории Telegram 2019. Telegram Analytics.". https://tgstat.ru/research-2019. 
  8. tgstat.ru. "Исследование аудитории Telegram 2021. Telegram Analytics.". https://tgstat.ru/research-2021. 
  9. "Tgstat опубликовал итоги исследования аудитории Telegram в 2023 году" (in ru). https://ppc.world/news/tgstat-opublikoval-itogi-issledovaniya-auditorii-telegram-v-2023-godu/. 
  10. MUNLA (2023-05-19). "TGstat опубликовал обширное исследование аудитории Telegram в 2023 году — MUNLA на vc.ru". https://vc.ru/u/1880873-munla/699539-tgstat-opublikoval-obshirnoe-issledovanie-auditorii-telegram-v-2023-godu. 
  11. "44% рекламодателей не маркируют рекламу в Telegram" (in ru). https://www.sostav.ru/publication/issledovanie-auditorii-telegram-2023-60607.html. 
  12. "API поиска в Telegram-каналах :: TGStat Search API :: TGStat" (in ru). https://tgstat.ru/api/search. 
  13. "TGStat запустил агентство по размещению рекламы в Telegram" (in ru). https://www.sostav.ru/publication/tgstat-59137.html. 
  14. "Разошлись по каналам: 10 самых популярных в Telegram российских миллиардеров" (in ru). 2023-02-17. https://www.forbes.ru/milliardery/484981-razoslis-po-kanalam-10-samyh-popularnyh-v-telegram-rossijskih-milliarderov.