Social:Unbundling

From HandWiki

Unbundling is the process of breaking up packages of products and services that were previously offered as a group, possibly even free.[1][2][3] Unbundling has been called "the great disruptor".[4] Unbundling prices and extending choice are generally processes seen as favourable to customers.[5]

In the context of mergers and acquisitions, unbundling refers to the "process by which a large company with several different lines of business retains one or more core businesses and sells off the remaining assets, product/service lines, divisions or subsidiaries".[6]

Etymology

"Unbundling" means the "process of breaking apart something into smaller parts".[7]

Examples

  • Massive open online courses are "part of a trend towards the unbundling of higher education"[8] by providing access to recorded lectures, online tests, and digital documents as a complement to traditional classroom instruction.[3] Online program management providers are also increasingly unbundling services in higher education, which some argue "reflects increasing sophistication—and capacity—of colleges and universities as they launch new online programs."[9]
  • Software unbundling:[2] some IBM computer software "products" were once distributed "free" (no charge for the software itself, a common practice early in the industry). The term "Program Product" was used by IBM to denote that it is a chargeable item.[2]
  • Harvard Business Review writer Anthony Tjan refers to law firms offering itemised billing instead of quoting a single bundled price.[5]
  • Pandora Radio
  • The addition of Maryland and Rutgers to the Big Ten Conference was described as part of a larger trend towards the unbundling of each university's broadcast rights to maintain profitability.[10]
  • The CEO of Mashable predicted that unbundled news contents' "microcontent sharing" via software like Flipboard[11] (Android and iOS), Zite and Spun (iPhone) would be a major trend in 2013.[12]
  • LinkedIn has embraced a multi-app strategy and now has a family of six separate apps, the LinkedIn "Mothership" app and 'satellite' apps ranging from job search to tailored news [13]
  • The customers that live in large apartment complexes and multiple dwelling units can be unbundled in a way that allows multiple service providers to reach each of the different units.[14]

See also

References

  1. ↑ Watters, Audrey (September 5, 2012). "Unbundling and Unmooring: Technology and the Higher Ed Tsunami". educause.edu. http://www.educause.edu/ero/article/unbundling-and-unmooring-technology-and-higher-ed-tsunami. 
  2. ↑ 2.0 2.1 2.2 https://groups.google.com/d/topic/alt.folklore.computers/RZA6FD27Tc0 a discussion group: OS/360: Forty years
  3. ↑ 3.0 3.1 Chatfield, Tom (23 November 2012). "Can schools survive in the age of the web?". bbc.com. http://www.bbc.com/future/story/20121123-can-schools-survive-the-web-age. 
  4. ↑ Pakman, David (April 15, 2011). "The Unbundling of Media". http://www.pakman.com/2011/04/15/the-unbundling-of-media/. 
  5. ↑ 5.0 5.1 Tjan, A., The Pros and Cons of Bundled Pricing, Harvard Business Review, published on 26 February 2010, accessed on 22 JUne 2025
  6. ↑ "Unbundling". investopedia. http://www.investopedia.com/terms/u/unbundling.asp. 
  7. ↑ "Unbundling". businessdictionary.com. http://www.businessdictionary.com/definition/unbundling.html. 
  8. ↑ "Not what it used to be: American universities represent declining value for money to their students". economist.com. Dec 1, 2012. https://www.economist.com/news/united-states/21567373-american-universities-represent-declining-value-money-their-students-not-what-it?spc=scode&spv=xm&ah=9d7f7ab945510a56fa6d37c30b6f1709. 
  9. ↑ "Backward Innovation: The Great Unbundling of Higher Ed's Online Service Providers". edsurge.com. May 4, 2016. https://www.edsurge.com/news/2016-05-04-backward-innovation-the-great-unbundling-of-higher-ed-s-online-service-providers. 
  10. ↑ "The great unbundling". informationarbitrage.com. November 24, 2012. http://informationarbitrage.com/post/36428408766/the-great-unbundling. 
  11. ↑ Richmond, Shane (August 4, 2010). "Flipboard: The Closest Thing I've Seen to the Future of Magazines". The Daily Telegraph (London). Retrieved March 4, 2012.
  12. ↑ Cashmore, Pete (December 11, 2012). "Big Idea 2013: Unbundling Media". linkedin.com. http://www.linkedin.com/today/post/article/20121211110329-1863151-big-idea-2013-unbundling-media. 
  13. ↑ Kapko, Matt (August 26, 2014). "An Inside Look at LinkedIn's 'Unbundling' Mobile Strategy". CIO Magazine. http://www.cio.com/article/2598880/social-media/an-inside-look-at-linkedin-s-unbundling-mobile-strategy.html. 
  14. ↑ Ryan, Patrick S; Zwart, Breanna; Whitt, Richard S; Goldburg, Marc; Cerf, Vinton G (2015-08-04). The Problem of Exclusive Arrangements in Multiple Dwelling Units: Unlocking Broadband Growth in Indonesia and the Global South. The 7th Indonesia International Conference on Innovation, Entrepreneurship, and Small Business (IICIES 2015). pp. 1–16. 



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