Social:Unbundling

From HandWiki

Unbundling is the process of breaking up packages of products and services that were previously offered as a group, possibly even free.[1][2][3] Unbundling has been called "the great disruptor".[4]

Etymology

"Unbundling" means the "process of breaking apart something into smaller parts".[5] In the context of mergers and acquisitions, unbundling refers to the "process by which a large company with several different lines of business retains one or more core businesses and sells off the remaining assets, product/service lines, divisions or subsidiaries."[6]

Examples

  • Massive open online courses are "part of a trend towards the unbundling of higher education"[7] by providing access to recorded lectures, online tests, and digital documents as a complement to traditional classroom instruction.[3] Online program management providers are also increasingly unbundling services in higher education, which some argue "reflects increasing sophistication—and capacity—of colleges and universities as they launch new online programs."[8]
  • Software unbundling[2] Some IBM Computer software "products" were distributed "free" (no charge for the software itself, a common practice early in the industry). The term "Program Product" was used by IBM to denote that it is a chargeable item.[2]
One of IBM's COBOL Compilers was "PP 5688-197 IBM COBOL for MVS and VM 1.2.0" which one IBMer described as
PP := "Program Product" aka "you pay for it"
. By contrast, the same source had: Neither the F or D versions of the COBOL compiler were ever "rented" ... (or) even copyrighted...
The majority of software packages written by IBM were available at no charge to IBM customers. (Even non-IBM customers could pay (only) for the reproduction costs and get them from IBM. All this changed, of course, with New World (June 1969),[9] but that didn't alter the status of products released prior to that date."[2]:this and other tidbits is from a Looking-Back blog article
  • Pandora Radio
  • The addition of Maryland and Rutgers to the Big Ten Conference was described as part of a larger trend towards the unbundling of each university's broadcast rights to maintain profitability.[10]
  • The CEO of Mashable predicted that unbundled news contents' "microcontent sharing" via software like Flipboard[11] (Android and iOS), Zite and Spun (iPhone) would be a major trend in 2013.[12]
  • LinkedIn has embraced a multi-app strategy and now has a family of six separate apps—The LinkedIn 'Mothership' app and 'satellite' apps ranging from job search to tailored news [13]
  • The customers that live in large apartment complexes and multiple dwelling units can be unbundled in a way that allows multiple service providers to reach each of the different units.[14]

See also

References

  1. Watters, Audrey (September 5, 2012). "Unbundling and Unmooring: Technology and the Higher Ed Tsunami". educause.edu. http://www.educause.edu/ero/article/unbundling-and-unmooring-technology-and-higher-ed-tsunami. 
  2. 2.0 2.1 2.2 2.3 https://groups.google.com/d/topic/alt.folklore.computers/RZA6FD27Tc0 a discussion group: OS/360: Forty years
  3. 3.0 3.1 Chatfield, Tom (23 November 2012). "Can schools survive in the age of the web?". bbc.com. http://www.bbc.com/future/story/20121123-can-schools-survive-the-web-age. 
  4. Pakman, David (April 15, 2011). "The Unbundling of Media". http://www.pakman.com/2011/04/15/the-unbundling-of-media/. 
  5. "Unbundling". businessdictionary.com. http://www.businessdictionary.com/definition/unbundling.html. 
  6. "Unbundling". investopedia. http://www.investopedia.com/terms/u/unbundling.asp. 
  7. "Not what it used to be: American universities represent declining value for money to their students". economist.com. Dec 1, 2012. https://www.economist.com/news/united-states/21567373-american-universities-represent-declining-value-money-their-students-not-what-it?spc=scode&spv=xm&ah=9d7f7ab945510a56fa6d37c30b6f1709. 
  8. "Backward Innovation: The Great Unbundling of Higher Ed's Online Service Providers". edsurge.com. May 4, 2016. https://www.edsurge.com/news/2016-05-04-backward-innovation-the-great-unbundling-of-higher-ed-s-online-service-providers. 
  9. otherwise known as Unbundling
  10. "The great unbundling". informationarbitrage.com. November 24, 2012. http://informationarbitrage.com/post/36428408766/the-great-unbundling. 
  11. Richmond, Shane (August 4, 2010). "Flipboard: The Closest Thing I've Seen to the Future of Magazines". The Daily Telegraph (London). Retrieved March 4, 2012.
  12. Cashmore, Pete (December 11, 2012). "Big Idea 2013: Unbundling Media". linkedin.com. http://www.linkedin.com/today/post/article/20121211110329-1863151-big-idea-2013-unbundling-media. 
  13. Kapko, Matt (August 26, 2014). "An Inside Look at LinkedIn's 'Unbundling' Mobile Strategy". CIO Magazine. http://www.cio.com/article/2598880/social-media/an-inside-look-at-linkedin-s-unbundling-mobile-strategy.html. 
  14. Ryan, Patrick S; Zwart, Breanna; Whitt, Richard S; Goldburg, Marc; Cerf, Vinton G (2015-08-04). The Problem of Exclusive Arrangements in Multiple Dwelling Units: Unlocking Broadband Growth in Indonesia and the Global South. The 7th Indonesia International Conference on Innovation, Entrepreneurship, and Small Business (IICIES 2015). pp. 1–16. 

External links