Software:Jasper AI

From HandWiki

Jasper AI is an artificial intelligence that offers an AI technology based software to automate tasks related to copywriting and marketing. Jasper has been used by a wide range of clients, including HubSpot and Sports Illustrated.[1] Jasper is considered to be a type ChatGPT "wrapper", meaning it uses the OpenAI API to power its product, rather than original tech.[2][3] The founders of Jasper have admitted the software suffers from hallucinations, which means it may produce false information.[4][5]

Technology and features

The core feature of Jasper is to produce blog articles and website copy.[6] Jasper AI operates on technology from third-party models such as Cohere, OpenAI, and Anthropic.[7]

During an interview in August 2023, AP news reported that Jasper president, Shane Orlick, admitted that the platform suffered from hallucination, a side effect of large language models that causes false or incorrect information to be produced.[8]

Core features of Jasper's product include their "AI co-pilot," their API, and their AI art generator.

  • The "AI copilot" for marketing, intended to assist the content creation process with additional tools and analytics. These include AI-driven insights, campaign management features such as assignments, comments, and content scheduling, all integrated within the content production workflow.[9][10]
  • Jasper offers an API that is available for integration into customer-facing applications, enhancing user experience with its generative AI toolkit.
  • Jasper also features an AI art generator called "Jasper Art" that employs DALL·E 2 technology, enabling users to create AI-generated artwork within the application.[11]


Jasper AI (formally Jarvis AI) is an artificial intelligence application that specializes in generating AI-created blog posts, articles, and various forms of digital content. It was launched in January 2021 by co-founders Dave Rogenmoser, Chris Hull, and John Phillip Morgan in Austin, Texas.[12]

The platform is designed to function as an AI copywriter, capable of writing text on autopilot, and it is built upon the artificial intelligence models developed by OpenAI. In July 2023 Jasper employees faced layoffs, however the company is still continuing to release products, aiming to attract more enterprise clients.[13][14][15]

Leadership change

On September 28, 2023, Jasper AI announced a change in leadership. CEO Dave Rogenmoser, one of the company's co-founders, decided to step down and assume a chairman of the board role. He was succeeded by Timothy Young, former president of Dropbox Inc.[16][17]


Jasper AI has raised a total of $143 million in funding since its launch, with a notable $125 million investment round that valued the company at $1.5 billion.[18][19]


Jasper was recognized by The Information as one of the "Top 50 Most Promising Startups," however it has been acknowledged that rise of ChatGPT may have impacted the company's future growth.[20]

See also


  1. Huber, Nick (2023-11-06). "Software companies line up for share of generative AI spoils". Financial Times. 
  2. Chowdhury, Hasan. "A minor ChatGPT update is a warning to founders: Big Tech can blow up your startup at any time". 
  3. Shrivastava, Rashi. "This Startup Claims Its Models Fix A Major Problem With Generative AI". 
  4. "Chatbots sometimes make things up. Is AI's hallucination problem fixable?" (in en). 2023-08-01. 
  5. "Jasper, an Early Generative AI Winner, Cuts Internal Valuation as Growth Slows". 
  6. Coles, Gloria (2023-10-11). "What is Jasper AI?" (in en-US). 
  7. "Jasper, an Early Generative AI Winner, Cuts Internal Valuation as Growth Slows". 
  8. "Chatbots sometimes make things up. Is AI's hallucination problem fixable?" (in en). 2023-08-01. 
  9. "Jasper launches new marketing AI copilot: 'No one should have to work alone again'" (in en-US). 2023-10-18. 
  10. Knowles, Alan M. (2022). "Human-AI Collaborative Writing: Sharing the Rhetorical Task Load" (in en-US). 2022 IEEE International Professional Communication Conference (ProComm). pp. 257–261. doi:10.1109/ProComm53155.2022.00053. ISBN 978-1-6654-9517-2. Retrieved 2023-11-07. 
  11. "7 Best AI Art Generators of 2023" (in en-US). 2023-09-13. 
  12. Somoye, Funmi Looi (2023-05-08). "When was Jasper AI launched?" (in en-US). 
  13. "Jasper targets enterprises to expand generative AI beyond generic AI" (in en-US). 2023-02-14. 
  14. White, William (2023-07-17). "AI Layoffs Alert: 2 Major Chatbot Companies Cutting AI Jobs" (in en-US). 
  15. Schwartz, Eric Hal (2023-07-17). "Jasper AI Laying Off Staff 9 Months After $125M Raise" (in en-US). 
  16. "AI Marketing Startup Jasper's CEO to Be Replaced With Ex-Dropbox President" (in en). 2023-09-28. 
  17. Wistrom, Brent. "AI unicorn Jasper hires former Dropbox president as CEO". 
  18. Wiggers, Kyle (2022-10-18). "AI content platform Jasper raises $125M at a $1.5B valuation" (in en-US). 
  19. Caplan, Jeremy (November 7, 2023). "The best AI tools to make you a better writer". Fast Company. 
  20. "What to Know About The Information's 50 Most Promising Startups". 

Further reading

External links