Software:Phocas Software

From HandWiki
Phocas Software
TypePrivate company
IndustryBusiness intelligence
FoundedOxford, England (1999)
Sydney, Australia
Area served
Key people
Paul Magee – Chairman and Founder
Myles Glashier – Co-CEO and Founder
Phil Dodds – Executive director
Mike Hills – Managing Director, UK
Mark Brixton – Managing Director, APAC
Dave Boorman – Chief Finance Officer
Blair Cassidy – Chief Product Officer
Angela Kent – Chief Marketing Officer
Karen Hailwood – Chief People Officer
Rick Toepfer – Senior Vice President, Global Partnerships
RevenueA$42,000,000 (2019/2020)
Number of employees
200 (October 2020)

Phocas Software is a business intelligence software company headquartered in Sydney, Australia. It has offices in Orange[1] and Melbourne, Christchurch, in New Zealand, Coventry, in the United Kingdom and Irvine and Reno in the United States.[2]

The company works to a growth and retention strategy.


Phocas was founded in Oxford, England, in 1999. Led by co-founders Paul Magee, Sean Morley, Chris Howard, Harold Roffey and Myles Glashier, the software development commenced that same year in Collaroy, Australia.  

  • 2003 – Phocas Australia was set-up
  • 2013 – 100th customer signed, Phocas moves into the cloud
  • 2014 – New research & development centre was established at Orange
  • 2015 – Netsuite partnership established. 100 employees
  • 2016 – Phocas 2016 released – accessible anywhere, anytime. Epicor partnership secured to become the white label provider for Epicor data analytics powered by Phocas.
  • 2017 – Rebates solutions[clarification needed] released. Staff shareplan opens.
  • 2018 – Michelle Deaker, a leading technology expert appointed to the board
  • 2019 – Phocas has ongoing partnerships with ERP publishers including Epicor, MAM, Merlin, Sanderson, MYOB, Acumatica, Infor, Sage, SAP, Oracle and value-add resellers, like Kilimanjaro, Leverage Technologies, Aktion Associates, NSA, Bright Bridge Solutions and SBK to promote and sell its data analytics solution to manufacturers, distributors and retailers worldwide.
  • 2020 – Financial Statements product released allowing finance teams to more readily analyse financial data and share performance with the whole team. New development hub was established in Christchurch. Phocas celebrates the milestone of 200 people employed. Budgeting and Forecasting product to release next year, to complement the focus on bringing BI to finance.

Industry recognition

  • In 2020, Phocas named the NO. 1 business intelligence software product in the FrontRunners guide by Software Advice.[3]
  • In 2019, Phocas won a Culture Transformation Award from Human Synergistics[4] for its constructive and positive culture.
  • In 2019, Phocas has a 4.8/5 ranking on Capterra,[5] a leading independent review site.
  • In 2018, Phocas ranked number 1 in 28 categories, with a leading position in another 25 categories across three peer groups in the Business Application Research Center's BARC BI survey, the world's largest business intelligence software review.[6]  
  • In 2015, Phocas ranked number 1 in 8 categories, with a leading position in another 15 categories in the Business Application Research Center's BARC BI survey, the world's largest business intelligence software review.
  • The company was rated as a leader in business benefits in the Gartner Magic Quandrant 2015.[7] It was also ranked in a high position for Product Quality, Ease of Use and Market Understanding.
  • In 2015, Phocas was ranked number 497 in the Deloitte Technology Fast 500,[8] an annual index of the fastest growing technology companies in Asia-Pacific.
  • Phocas earned leader status and received the highest overall satisfaction ratings for business intelligence software in the G2Crowd winter 2015 report.[9]
  • In 2014, Phocas was voted number 1 in 13 categories, with a leading position in another 26 categories in the BARC BI survey.[10]
  • In 2014, Phocas was ranked number 48 in the Deloitte Technology Fast 50,[11] an annual index of the fastest growing technology companies in Australia.

Phocas User Group Awards

Winners of the 2021 Puggy – Phocas User Group Award:

  • Champion – Pete Racz – Arizona Tile
  • Innovation – Dominic Vicchiollo – Dakota Supply Group
  • Growth – Parrish-Hare / Power-House Electrical Supply
  • Networking – Lori Redmond – Crescent Electric Supply


  1. "Phocas's move to Orange: 'tree change' for staff" (in en). 1 January 2015. 
  2. Yolanda, Redrup (16 March 2020). "Why 20-year-old Aussie tech firm is taking on start-up style funding". The Australian Financial Review. 
  3. "Top Business Intelligence Software". 
  4. "2019 Transformation Award Winner – Phocas". 
  5. "Phocas Software Reviews 2019 – Capterra". 
  6. "The BI Survey 18: BARC's essential annual report on the business intelligence software market" (in en-US). 
  7. "Phocas Software Best in Business Benefits in the Gartner BI Magic Quadrant 2015 Report". CIO. 11 February 2016. 
  8. "Deloitte 2015 Technology Technology Fast 500 (Asia-Pacific)". Deloitte. 
  9. "Business Intelligence Winter 2016 Grid Report Final". G2 Crowd. 
  10. Paul Magee. "Phocas An Outstanding Performer in the World's Largest Business Intelligence Software Review". 
  11. "Deloitte Technology Fast 50 Australia 2014". Deloitte.