Software:VeVe

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Short description: Digital collectible marketplace from ECOMI
VeVe
VeVe App Logo.png
Developer(s)Ecomi
Initial release2018
Operating systemAndroid, iOS
Websitewww.veve.me

VeVe is a mobile application available for Android and iOS devices, developed by Ecomi. The app is a marketplace for licensed digital collectibles, and also provides functionality for viewing them in AR & VR.[1][2] VeVe has the distinction of being the first marketplace to offer NFTs from prominent brands such as Marvel, Disney and DC.[3][4][5][6][7]

History

VeVe was founded by Dan Crothers and David Yu in 2018.[8]

VeVe has formed several partnerships with major licensors to offer unique digital collectibles to its users, utilizing non-fungible token (NFT) technology.[9]

In June 2021, VeVe collaborated with Givenchy to release a series of NFT art pieces by Amar Singh to support LGBTQIA+ causes.[10][11][12]

Later, in August 2021, VeVe partnered with Marvel Entertainment to release the first-ever NFT of Spider-Man.[13][14][15] VeVe also partnered with Star Trek in September 2021 to offer NFTs based on iconic starships, such as the Enterprise-D and Borg Cube.[16][17][18]

In November 2021, VeVe collaborated with the United States Postal Service to create NFT stamp collectibles commemorating the Day of the Dead holiday, followed by a Christmas-themed set released in December of the same year.[19][20][21]

Additionally, VeVe partnered with Disney in November 2021 to release a series of NFT collectibles called "Golden Moments," featuring beloved characters from Disney, Pixar, Marvel, and Star Wars.[22][23]

VeVe also teamed up with Lamborghini in February 2023 to release a set of 3D digital collectibles based on the Huracán STO line of sports cars.[24][25]

In July 2023, VeVe partnered with Kartoon Studios to release digital collectibles of Stan Lee, which sold out nearly instantly.[26]

VeVe has also partnered with brands on physical/digital collaborations ("phygitals") where customers who purchase a physical product receive a digital counterpart. In September 2023, VeVe partnered with Funko on an Iron Man collectible with a digital counterpart available via promo code.[27] In October 2023, VeVe released a phygital collaboration with Christian Louboutin and Marvel for their "Loubiverse" collection.[28]

Controversy

VeVe has received some criticism for their use of blockchain technology. In February 2022, Chaosium, the makers of Call of Cthulhu, suspended the production of their NFTs on VeVe following criticism from some of their user base.[29]

VeVe also received criticism from some fans of Sesame Street in March of 2023 when they partnered with Sesame Workshop to release an animated digital collectible of the Cookie Monster, with fans criticizing the environmental impact of NFTs.[30][31] However, VeVe NFTs are minted on the Immutable X blockchain which purports to be 100% carbon-neutral.[32][33]

References

  1. ↑ "VeVe to Bring Fans a Disney Digital Collectible Experience". https://www.licenseglobal.com/entertainment/veve-bring-fans-disney-digital-collectible-experience. 
  2. ↑ "3 Steps to Safely Buying Your First NFT". 28 February 2022. https://www.nasdaq.com/articles/3-steps-to-safely-buying-your-first-nft. 
  3. ↑ Collier, Katies (12 November 2021). "Disney Plus subscription is £1.99 this week only and more Disney Plus Day offers". https://www.gazetteherald.co.uk/news/national/uk-today/19701653.disney-celebrates-first-2-years-1-99-subscription-offers/. 
  4. ↑ Buckley, Madeline (October 29, 2021). "Disney Gets in on the NFT Action for Disney+ Day". https://thepopinsider.com/news/veve-disney-plus-day-nfts/. 
  5. ↑ "Eternals gather for Marvel Mightys Digital Collectibles". https://www.marvel.com/articles/gear/eternals-gather-for-marvel-mightys-digital-collectibles. 
  6. ↑ Spangler, Todd (November 11, 2021). "Hollywood's NFT Gold Rush: Behind the Hope and Hype". https://variety.com/2021/digital/news/hollywood-nft-entertainment-gold-rush-1235108296/. 
  7. ↑ "Disney+ Day : tout savoir sur la journée événement organisée ce vendredi 12 novembre par la plate-forme de streaming". 10 November 2021. https://www.cnews.fr/divertissement/2021-11-10/disney-day-tout-savoir-sur-la-journee-evenement-organisee-ce-vendredi-12. 
  8. ↑ "Kiwi NFT company announces deal with Marvel as sales pass $40m in six months". June 24, 2021. https://www.stuff.co.nz/business/300340180/kiwi-nft-company-announces-deal-with-marvel-as-sales-pass-40m-in-six-months. 
  9. ↑ "The Rise and Rise of NFT Artworks". Vanity Fair. 27 July 2021. https://www.vanityfair.com/london/2021/07/the-rise-and-rise-of-nft-artworks. Retrieved 25 January 2022. 
  10. ↑ "Givenchy Parfums has launched its first NFT in support of LGBTQIA+ causes". 21 June 2021. https://www.premiumbeautynews.com/en/givenchy-parfums-has-launched-its,18648. 
  11. ↑ Palermo, Laura (17 June 2021). "Givenchy parfumes lancia un Nft per il mese del pride". https://www.mffashion.com/news/livestage/givenchy-parfumes-lancia-un-nft-per-il-mese-del-pride-202106171852275249. 
  12. ↑ "Billion Dollar Boom: NFT Rainmakers". Vanity Fair. 15 February 2022. https://www.vanityfair.com/london/2022/02/billion-dollar-boom-nft-rainmakers. Retrieved 16 February 2022. 
  13. ↑ "VeVe to Bring Fans a Disney Digital Collectible Experience". https://www.licenseglobal.com/entertainment/veve-bring-fans-disney-digital-collectible-experience. 
  14. ↑ "Marvel, VeVe Bring Spider-Man to Digital Collecting". 6 August 2021. https://www.licenseglobal.com/character/marvel-veve-bring-spider-man-digital-collecting. 
  15. ↑ "Spider-Man Swings into the World of Digital Collectibles". 6 August 2021. https://www.marvel.com/articles/gear/spider-man-veve-digital-collectibles-nft. 
  16. ↑ "VeVe Partners with Star Trek for First Series of Digital Collectibles". https://www.licenseglobal.com/entertainment/veve-partners-star-trek-first-series-digital-collectibles. 
  17. ↑ Buckley, Madeleine (7 September 2021). "Star Trek Joins the NFT Galaxy with New Digital Collectibles from VeVe". https://thepopinsider.com/news/star-trek-veve-nfts/. 
  18. ↑ Pickett, Daniel (8 September 2021). "VeVe Partners with Star Trek For First Series of Digital Collectibles". http://www.actionfigureinsider.com/veve-partners-with-star-trek-for-first-series-of-digital-collectibles/. 
  19. ↑ Bigalke, Jay (5 November 2021). "Day of the Dead digital art sold out in less than a second". https://www.linns.com/news/us-stamps-postal-history/day-of-the-dead-digital-art-sold-out-in-less-than-a-second. 
  20. ↑ Heckman, Jory (21 January 2022). "USPS, building off popular licensing deals, branches out into stamp NFTs". https://federalnewsnetwork.com/management/2022/01/usps-planning-to-ramp-up-licensing-deals-branches-out-into-stamp-nfts/. 
  21. ↑ Leclair, Dave (21 January 2022). "Even USPS Has NFTs Now". https://www.howtogeek.com/781403/even-usps-has-nfts-now/. 
  22. ↑ Spangler, Todd (11 November 2021). "Hollywood's NFT Gold Rush: Behind the Hope and Hype". https://variety.com/2021/digital/news/hollywood-nft-entertainment-gold-rush-1235108296/. 
  23. ↑ Perez, Sarah (13 November 2021). "This Week in Apps: Court orders Apple to implement App Store changes, 2022 forecast, TikTok tries gaming". https://techcrunch.com/2021/11/13/this-week-in-apps-court-orders-apple-to-implement-app-store-changes-2022-forecast-tiktok-tries-gaming/. 
  24. ↑ Hiken, Asa (15 February 2023). "Lamborghini to drop new batch of NFTs". https://adage.com/live-blog/how-brands-marketers-use-nfts-updated-list. 
  25. ↑ "Lamborghini and VeVe Launch NFT Collectables". 17 February 2023. https://www.licenseglobal.com/new-mediasocial/lamborghini-and-veve-launch-nft-collectables. 
  26. ↑ John Milton, Immanual (24 July 2023). "Stan Lee NFT Collection Sells Out Almost Instantly, Rises 500%". https://www.bloomberg.com/news/articles/2023-07-24/stan-lee-nft-collection-sells-out-almost-instantly-rises-500. 
  27. ↑ Connell, Samantha (28 September 2023). "Build Your Dream Marvel Collection — Digitally and Physically". https://thepopinsider.com/funko-gold-iron-man-veve-figure/. 
  28. ↑ Directo-Meston, Danielle (October 4, 2023). "Marvel and Christian Louboutin's New Collection Will Transform You Into a Stylish Red-Soled Superhero". https://www.hollywoodreporter.com/lifestyle/shopping/christian-louboutin-marvel-footwear-bags-collection-pricing-what-to-buy-1235608891/. 
  29. ↑ Hoffer, Christian (16 February 2022). "Call of Cthulhu Maker Chaosium Suspends NFT Program After Backlash". https://comicbook.com/gaming/news/chaosium-nft-suspends-tabletop-rpgs-call-cthulhu-veve/. 
  30. ↑ Ede-Osifo, Uwa (15 March 2023). "Some 'Sesame Street' fans say Cookie Monster NFTs don't honor the show's original legacy". https://www.nbcnews.com/news/nbcblk/sesame-street-fans-say-cookie-monster-nfts-dont-honor-shows-original-l-rcna74956. 
  31. ↑ Bharanidharan, Sadhana (15 March 2023). "First-ever Sesame Street NFTs to launch on VeVe". https://kidscreen.com/2023/03/15/first-ever-sesame-street-nfts-to-launch-on-veve/. 
  32. ↑ Young, Martin (31 March 2021). "First Carbon-Neutral NFT Scaling Platform Launched by Immutable X". https://finance.yahoo.com/news/first-carbon-neutral-nft-scaling-082400459.html. 
  33. ↑ Pickett, Daniel (24 May 2021). "RON ENGLISH TO BRING POPAGANDA TO BLOCKCHAIN AND AUGMENTED REALITY WITH DIGITAL ARTWORK ON VEVE'S CARBON NEUTRAL NFT PLATFORM". http://www.actionfigureinsider.com/ron-english-to-bring-popaganda-to-blockchain-and-augmented-reality-with-digital-artwork-on-veves-carbon-neutral-nft-platform/. 



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