Spymac
Spymac was an online Macintosh community and rumour site launched at the end of 2001 by Holger Ehlis and Kevin April,[1] which grew to be the largest Macintosh community at the time, having around 600,000 users and 25 employees as of 2004.[1][2] Spymac was known for innovative marketing and technology that led to its growth, such as the first-to-market 1GB email service, which launched even before Google's Gmail, causing an influx of new users,[3][4][5] and Wheel, a suite of online services that competed with Apple's .Mac, which included the aforementioned email service, backups, and website hosting.[6]
However, outcry over the site's "Leapfrog" redesign, which followed Web 2.0 principles, lead to many long-time users leaving.[7] The redesign marked a transition for the site, which switched away from being a Mac forum to a video upload site that paid users a portion of advertising revenue.[8][9] By March 2007, the site had over one million users.[9]
References
- ↑ 1.0 1.1 "The Little Rumor Site That Could" (in en-US). WIRED. 15 July 2004. https://www.wired.com/2004/07/the-little-rumor-site-that-could/. Retrieved 2017-11-09.
- ↑ "The Faces of Web 2.0" (in en). Entrepreneur. 4 October 2006. https://www.entrepreneur.com/slideshow/173148#7.
- ↑ Lawson, Stephen (4 April 2004). "Spymac Rolls Out Free E-Mail" (in en). https://www.pcworld.com/article/115552/article.html.
- ↑ Olsen, Stefanie (6 April 2004). "Spymac follows Google on free gig of storage". CBS Interactive. https://www.cnet.com/news/spymac-follows-google-on-free-gig-of-storage/.
- ↑ Cassia, Fernando (20 May 2004). "SPYMAC.com offers 1GB free E-mail". Incisive Business Media. https://www.theinquirer.net/inquirer/news/1030049/spymaccom-offers-1gb-free-e-mail.
- ↑ Roach, Christopher (8 February 2005). "Spymac's Wheel vs. Dot Mac for Easy Web Services". O’Reilly Media. http://www.macdevcenter.com/pub/a/mac/2005/02/08/wheel.html.
- ↑ Cashmore, Pete (17 January 2007). "SpyMac Relaunches as Ugly YouTube Clone". http://mashable.com/2007/01/16/spymac/#9vIkCd14Tmqs.
- ↑ Birtles, Jasmine (1 December 2009). The Money Magpie: I can help you ditch your debts, make money and save £1000s. Random House. p. 226. ISBN 9781407027357. https://books.google.com/books?id=cbZi44xulS8C.
- ↑ 9.0 9.1 Hoskyn, Jane (12 March 2007). "Spymac beats YouTube to revenue-sharing prize". Nextmedia. https://www.itnews.com.au/news/spymac-beats-youtube-to-revenue-sharing-prize-75282.
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