Company:Lyfeguard Limited: Difference between revisions

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| services = {{ubl|Cloud Storage|Personal Financial Management|File Sharing}}
| services = {{ubl|Cloud Storage|Personal Financial Management|File Sharing}}
| founders = Fraser Stewart, Gary Stewart
| founders = Fraser Stewart, Gary Stewart
| hq_location = Kemp House, 160 City Road
| hq_location = 128 City Road
| location_city = [[Place:London|London]]
| location_city = [[Place:London|London]]
| hq_location_country = England
| hq_location_country = England
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}}
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'''Lyfeguard Limited''' is a [[Social:Fintech|financial technology]] company based in London, United Kingdom. It was founded in 2021 by Gary Stewart and Fraser Stewart. The company develops software for personal information management, which includes features like cloud storage, [[Finance:Personal financial management|personal financial management]] and file sharing. It serves both business and consumer markets, providing software to [[Finance:Wealth management|wealth management]] professionals and individual consumers.<ref>{{Cite web |title=LYFEGUARD LIMITED overview - Find and update company information - GOV.UK |url=https://find-and-update.company-information.service.gov.uk/company/13160456 |access-date=2024-04-26 |website=find-and-update.company-information.service.gov.uk |language=en}}</ref><ref>{{Cite web |last= |date=2023-02-01 |title=Financial planning platform Lyfeguard launches in the UK |url=https://fintech.global/2023/02/01/financial-planning-platform-lyfeguard-launches-in-the-uk/ |access-date=2024-04-26 |website=FinTech Global |language=en-GB}}</ref>
'''Lyfeguard Limited''' is a UK-based [[Social:Fintech|financial technology]] company founded in 2021.<ref>{{Cite web |title=LYFEGUARD LIMITED overview - Find and update company information - GOV.UK |url=https://find-and-update.company-information.service.gov.uk/company/13160456 |access-date=2024-04-26 |website=find-and-update.company-information.service.gov.uk |language=en}}</ref> It develops software for personal information management, offering features such as secure storage, financial organization, and sharing capabilities. The company's software caters to both individual consumers and professionals in various financial sectors, including wealth management, mortgage brokerage, insurance, and legal services.<ref>{{Cite web |last= |date=2023-02-01 |title=Financial planning platform Lyfeguard launches in the UK |url=https://fintech.global/2023/02/01/financial-planning-platform-lyfeguard-launches-in-the-uk/ |access-date=2024-04-26 |website=FinTech Global |language=en-GB}}</ref><ref>{{Cite web |last=Dawson |first=Nicholas |date=2023-03-19 |title=Britons urged to get 'expert guidance' on pensions |url=https://www.express.co.uk/finance/personalfinance/1747844/Pensions-advice-retirement-planning |access-date=2024-04-26 |website=Express.co.uk |language=en}}</ref>


== History ==
== History ==
Lyfeguard Limited was established in 2021 by Gary Stewart and Fraser Stewart.<ref>{{Cite web |last=Symcox |first=Jonathan |date=2023-02-01 |title=Launching: Lyfeguard - a life-planning assistant |url=https://techblast.co.uk/news/launching-lyfeguard-a-life-planning-assistant/ |access-date=2024-04-26 |website=TechBlast |language=en}}</ref><ref>{{Cite web |last=Lawther |first=Robbie |date=2023-02-01 |title=Fintech firm creates IFA client document platform |url=https://international-adviser.com/fintech-firm-creates-ifa-client-document-platform/ |access-date=2024-04-29 |website=PA Adviser |language=en-US}}</ref> The business initially operated under the name My Halo Life Limited and was renamed Lyfeguard Limited in July 2022 after securing £260,000 in Pre-Seed funding.<ref>{{Cite web |date=2022-08-26 |title=UK00003793594 |url=https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00003793594 |website=Intellectual Property Office}}</ref>
Initially operating under the name ''My Halo Life Limited'', the company rebranded as Lyfeguard Limited in July 2022 after securing £260,000 in pre-seed funding.<ref>{{Cite web |date=2022-08-26 |title=UK00003793594 |url=https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00003793594 |website=Intellectual Property Office}}</ref><ref>{{Cite web |title=LYFEGUARD LIMITED filing history - Find and update company information - GOV.UK |url=https://find-and-update.company-information.service.gov.uk/company/13160456/filing-history |access-date=2024-11-12 |website=find-and-update.company-information.service.gov.uk |language=en}}</ref> The company launched its services to the public in February 2023.<ref>{{Cite web |title=Fintech firm launches client management app for IFAs |url=https://www.ftadviser.com/your-industry/2023/02/01/fintech-firm-launches-client-management-app-for-ifas/ |access-date=2024-04-26 |website=www.ftadviser.com |language=en}}</ref>


The company began offering its services to the public in February 2023 and entered into partnerships with various service providers such as Farewill for will writing, Hometree for home cover, and ManyPets for pet insurance.<ref>{{Cite web |title=Fintech firm launches client management app for IFAs |url=https://www.ftadviser.com/your-industry/2023/02/01/fintech-firm-launches-client-management-app-for-ifas/ |access-date=2024-04-26 |website=www.ftadviser.com |language=en}}</ref><ref>{{Cite web |title=Lyfeguard enters partnership with Hometree |url=https://www.mpamag.com/uk/news/general/lyfeguard-enters-partnership-with-hometree/435594 |access-date=2024-04-26 |website=www.mpamag.com |language=en}}</ref><ref>{{Cite web |date=2023-02-22 |title=Lyfeguard partners with Farewill on access to end-of-life planning services |url=https://www.finextra.com/pressarticle/95833/lyfeguard-partners-with-farewill-on-access-to-end-of-life-planning-services |access-date=2024-04-26 |website=Finextra Research |language=en}}</ref> In October 2023, Lyfeguard integrated [[Finance:Open banking|open banking]] functionality through a partnership with Moneyhub. Subsequently, Lyfeguard was registered as an agent of Moneyhub by the Financial Conduct Authority (FCA).<ref>{{Cite web |title=Lyfeguard Limited |url=https://register.fca.org.uk/s/firm?id=0014G00003CeBzbQAF |access-date=2024-04-26 |website=register.fca.org.uk}}</ref><ref>{{Cite web |title=Over Half of Brits are Worried about Their Finances |url=https://financialit.net/news/personal-finance/over-half-brits-are-worried-about-their-finances |access-date=2024-04-29 |website=Financial IT |language=en}}</ref> In 2024, they established a partnership with Adviser Services Holdings Limited (ASHL).<ref>{{Cite web |last=Russell |first=Brandon |date=2024-03-14 |title=Lyfeguard joins forces with Adviser Services Holdings Limited to streamline data access for IFAs - IFA Magazine |url=https://ifamagazine.com/lyfeguard-joins-forces-with-adviser-services-holdings-limited-to-streamline-data-access-for-ifas/ |access-date=2024-04-30 |website=IFA Magazine |language=en-US}}</ref>
Since its launch, Lyfeguard has established partnerships with various service providers, including Farewill, Hometree, and ManyPets.<ref>{{Cite web |title=Lyfeguard enters partnership with Hometree |url=https://www.mpamag.com/uk/news/general/lyfeguard-enters-partnership-with-hometree/435594 |access-date=2024-04-26 |website=www.mpamag.com |language=en}}</ref><ref>{{Cite web |date=2023-02-22 |title=Lyfeguard partners with Farewill on access to end-of-life planning services |url=https://www.finextra.com/pressarticle/95833/lyfeguard-partners-with-farewill-on-access-to-end-of-life-planning-services |access-date=2024-04-26 |website=Finextra Research |language=en}}</ref> In October 2023, Lyfeguard integrated [[Finance:Open banking|open banking]] and open finance functionality through a partnership with Moneyhub and was subsequently registered as an agent of Moneyhub by the Financial Conduct Authority (FCA).<ref>{{Cite web |title=Lyfeguard Limited |url=https://register.fca.org.uk/s/firm?id=0014G00003CeBzbQAF |access-date=2024-04-26 |website=register.fca.org.uk}}</ref><ref>{{Cite web |last=Brusnahan |first=Patrick |date=2023-10-25 |title=Lyfeguard and Moneyhub partner to integrate open finance |url=https://www.lifeinsuranceinternational.com/news/lyfeguard-and-moneyhub-partner-to-integrate-open-finance/ |access-date=2024-11-12 |website=Life Insurance International |language=en-US}}</ref> Lyfeguard has obtained Cyber Essentials and ISO 27001 certifications.<ref>{{Cite web |title=BM Registry {{!}} adb1a88d-40c4-4e29-86cb-fb4aabec46a7 |url=https://registry.blockmarktech.com/certificates/adb1a88d-40c4-4e29-86cb-fb4aabec46a7/ |access-date=2024-11-12 |website=registry.blockmarktech.com}}</ref>


== Product and services ==
In March 2024, Lyfeguard partnered with Adviser Services Holdings Limited (ASHL).<ref>{{Cite news |last=Russell |first=Brandon |date=2024-03-14 |title=Lyfeguard joins forces with Adviser Services Holdings Limited to streamline data access for IFAs - IFA Magazine |url=https://ifamagazine.com/lyfeguard-joins-forces-with-adviser-services-holdings-limited-to-streamline-data-access-for-ifas/ |access-date=2024-04-30 |website=IFA Magazine |language=en-US}}</ref>
Lyfeguard offers its software via a web application that is available on a subscription basis. Its products are divided into two main categories:


=== Wealth management and financial advice ===
In August 2024, Fraser Stewart publicly expressed concerns about the UK government's decision to shelve £1.3 billion of funding for AI and compute projects, highlighting potential implications for the UK's technology ambitions.<ref>{{Cite web |last=Robson |first=Kurt |date=2024-08-02 |title=Labour shelving £1.3bn UK AI funding is 'setback' for country's tech ambitions, say experts |url=https://finance.yahoo.com/news/labour-shelving-1-3bn-uk-103507998.html |website=Yahoo! Finance}}</ref><ref>{{Cite web |date=2024-08-02 |title=Labour shelves £1.3bn Tory-pledged AI compute projects |url=https://www.uktech.news/ai/labour-shelves-compute-funding-ai-20240802 |access-date=2024-11-12 |website=UKTN |language=en-GB}}</ref><ref>{{Cite web |last=Robson |first=Kurt |date=2024-08-02 |title=Labour shelving £1.3bn UK AI funding is 'setback' for country's tech ambitions, say experts |url=https://www.verdict.co.uk/labour-shelving-1-3bn-uk-ai-funding-is-setback-for-countrys-tech-ambitions-says-experts/ |access-date=2024-11-12 |website=Verdict |language=en-US}}</ref>
This category includes [[Social:Customer relationship management|customer relationship management]] (CRM) systems, cloud-based client portals, portfolio management tools, and functionalities for integrating financial data, reporting, and collaboration.<ref>{{Cite web |last=Russell |first=Brandon |date=2024-02-22 |title=Lyfeguard partners with Finova Money to overhaul financial planning and digital wealth management - IFA Magazine |url=https://ifamagazine.com/lyfeguard-partners-with-finova-money-to-overhaul-financial-planning-and-digital-wealth-management/ |access-date=2024-04-29 |website=ifamagazine.com |language=en-US}}</ref><ref>{{Cite web |title=UK WealthTech Landscape Report 2023 |url=https://issuu.com/thewealthmosaic.com/docs/twm_uk_wtlr_volume_4_web_singles |access-date=2024-04-29 |website=issuu |language=en}}</ref>


=== Direct-to-consumer ===
== Software ==
Lyfeguard's software is delivered through a web application accessible via subscription. The company offers products for two main customer segments: financial services professionals and individual consumers.


Lyfeguard provides a [[Finance:Freemium|freemium]] subscription service, which includes a basic free tier and a premium tier, Lyfeguard Pro. The service offers data storage, financial account integration, and information sharing features.<ref>{{Cite web |title=Lyfeguard |url=https://www.cbinsights.com/company/lyfeguard |access-date=2024-04-29 |website=CB Insights}}</ref><ref name=":0">{{Cite web |title=The Life-Changing Mission Behind Lyfeguard {{!}} Great British Entrepreneur Awards – Great British Entrepreneur Awards |url=https://greatbritishentrepreneurawards.com/2023/10/the-life-changing-ai-behind-syd-how-lorena-puica-is-revolutionising-preventative-care/ |access-date=2024-04-30 |website=greatbritishentrepreneurawards.com |language=en}}</ref>
=== Financial Services ===
Lyfeguard provides tools for managing client relationships and practice workflows.<ref>{{Cite web |last=Lawther |first=Robbie |date=2023-02-01 |title=Fintech firm creates IFA client document platform |url=https://adv.portfolio-adviser.com/fintech-firm-creates-ifa-client-document-platform/ |access-date=2024-11-12 |website=PA Adviser |language=en-US}}</ref><ref>{{Cite web |last=Willis |first=Dan |date=2023-02-01 |title=Financial planning platform Lyfeguard launches in the UK |url=https://fintech.global/2023/02/01/financial-planning-platform-lyfeguard-launches-in-the-uk/ |access-date=2024-11-12 |website=FinTech Global |language=en-GB}}</ref> These include customer relationship management (CRM) systems, secure client portals, and features for integrating financial data, generating reports, and facilitating collaboration.<ref>{{Cite web |last=Russell |first=Brandon |date=2024-02-22 |title=Lyfeguard partners with Finova Money to overhaul financial planning and digital wealth management - IFA Magazine |url=https://ifamagazine.com/lyfeguard-partners-with-finova-money-to-overhaul-financial-planning-and-digital-wealth-management/ |access-date=2024-04-29 |website=ifamagazine.com |language=en-US}}</ref><ref>{{Cite web |date=10 October 2023 |title=UK WealthTech Landscape Report 2023 |url=https://issuu.com/thewealthmosaic.com/docs/twm_uk_wtlr_volume_4_web_singles |access-date=2024-04-29 |website=issuu |language=en}}</ref> Lyfeguard is a member of the Consumer Duty Alliance, a not-for-profit organization supporting the adoption of the Financial Conduct Authority's Consumer Duty regulations.<ref>{{Cite web |title=Affiliates of the Consumer Duty Alliance |url=https://consumerduty.org/get-involved/join-the-alliance/affiliate-scheme |access-date=2024-08-02 |language=en}}</ref>
 
Lyfeguard's advisory board includes individuals with experience in the financial services industry, including Keith MacDonald, former Head of Wealth Management at [[Company:Ernst & Young|EY]], and Geoff Towers, CEO of GPP and formerly at [[Company:Aviva|Aviva]].<ref>{{Cite web |title=KeithMacDonald |url=https://www.ey.com/en_uk/people/keith-macdonald |access-date=2024-11-12 |website=www.ey.com |language=en-UK}}</ref><ref>{{Cite web |title=PIMFA Board |url=https://www.pimfa.co.uk/about-us/pimfa-board-2/ |access-date=2024-11-12 |website=PIMFA – Building Personal Financial Futures |language=en-GB}}</ref>
 
=== Consumers ===
 
Lyfeguard offers a [[Finance:Freemium|freemium]] subscription service, for managing personal information. The basic tier provides access to core features, while the premium tier, ''Lyfeguard Pro'', offers additional functionalities.<ref>{{Cite web |title=Lyfeguard |url=https://www.cbinsights.com/company/lyfeguard |access-date=2024-04-29 |website=CB Insights}}</ref>


== Management ==
== Management ==
Gary Stewart, co-founder, serves as the CEO. Prior to founding Lyfeguard, he led Xceed Consultancy Group until its acquisition in 2018.<ref>{{Cite web |date=2018-04-06 |title=Wavestone acquires UK's fast growing IT consultancy Xceed Group |url=https://www.consultancy.uk/news/16617/wavestone-acquires-uks-fast-growing-it-consultancy-xceed-group |access-date=2024-04-30 |website=www.consultancy.uk |language=en}}</ref><ref>{{Cite web |title=Case study: Tech-lover and Luddite |url=https://www.ft.com/content/16274678-f34c-11e0-b11b-00144feab49a |access-date=2024-04-30 |website=www.ft.com}}</ref> Fraser Stewart,<ref>{{Cite web |last=Dawson |first=Nicholas |date=2023-03-19 |title=Britons urged to get 'expert guidance' on pensions |url=https://www.express.co.uk/finance/personalfinance/1747844/Pensions-advice-retirement-planning |access-date=2024-04-26 |website=Express.co.uk |language=en}}</ref><ref>{{Cite web |last=Iris |date=2023-03-07 |title=Fintech leaders to debate industry future in Parliament |url=https://www.business-money.com/announcements/fintech-leaders-to-debate-industry-future-in-parliament/ |access-date=2024-04-26 |website=Business Money |language=en-US}}</ref><ref>{{Cite web |last=Finance |first=Director of |date=2023-03-22 |title=Industry leaders back fintech future at Parliamentary summit |url=https://dofonline.co.uk/2023/03/22/industry-leaders-back-fintech-future-at-parliamentary-summit/ |access-date=2024-04-29 |website=Director of Finance Online |language=en-GB}}</ref> is the co-founder and Chief Commercial Officer.<ref>{{Cite journal |last=Sohaila |first=Bakr |date=2023 |title=Unleashing Collaborative Potential: Exploring the Dynamics between Banks and Fintechs in the Era of PSD2 and Open API Technologies |url=https://www.researchgate.net/publication/373338982 |journal=Aalborg University}}</ref>


== Awards and recognition ==
* Gary Stewart: Co-founder and CEO. Prior to Lyfeguard, he led Xceed Consultancy Group until its acquisition in 2018.<ref>{{Cite web |date=2018-06-04 |title=Wavestone Announces Acquisition Of Xceed Group |url=https://www.reuters.com/article/technology/wavestone-announces-acquisition-of-xceed-group-idUSFWN1RJ00K/ |access-date=2024-08-02 |website=Reuters}}</ref><ref>{{Cite web |title=Case study: Tech-lover and Luddite |url=https://www.ft.com/content/16274678-f34c-11e0-b11b-00144feab49a |access-date=2024-04-30 |website=www.ft.com}}</ref><ref>{{Cite web |title=Gary Francis STEWART personal appointments - Find and update company information - GOV.UK |url=https://find-and-update.company-information.service.gov.uk/officers/hUr2WsvkRQ4TsxiheZL83BFJNMY/appointments |access-date=2024-11-12 |website=find-and-update.company-information.service.gov.uk |language=en}}</ref>
In 2024, the company was featured on the Sky TV program "Venture Visionaries".<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=O9Kzc73CdF4 |title=Venture Visionaries Episode 10 |language=en |publisher=Venture Visionaries on Sky TV |access-date=2024-04-30 |via=[[Company:YouTube|YouTube]]}}</ref> It achieved Authorized Firm status from the Personal Finance Society in March of 2024.<ref>{{Cite web |date=2024-03-01 |title=Lyfeguard Earns PFS Associate Firm Status |url=https://lyfeguard.com/articles/press-and-media/lyfeguard-personal-finance-society |access-date=2024-04-29 |website=Lyfeguard}}</ref>
* Fraser Stewart: Co-founder and Chief Commercial Officer. He holds a Global MBA from Alliance Manchester Business School.<ref>{{Cite journal |last=Sohaila |first=Bakr |date=2023 |title=Unleashing Collaborative Potential: Exploring the Dynamics between Banks and Fintechs in the Era of PSD2 and Open API Technologies |url=https://www.researchgate.net/publication/373338982 |journal=Aalborg University}}</ref><ref>{{Cite web |last=Iris |date=2023-03-07 |title=Fintech leaders to debate industry future in Parliament |url=https://www.business-money.com/announcements/fintech-leaders-to-debate-industry-future-in-parliament/ |access-date=2024-04-26 |website=Business Money |language=en-US}}</ref><ref>{{Cite web |last=Finance |first=Director of |date=2023-03-22 |title=Industry leaders back fintech future at Parliamentary summit |url=https://dofonline.co.uk/2023/03/22/industry-leaders-back-fintech-future-at-parliamentary-summit/ |access-date=2024-04-29 |website=Director of Finance Online |language=en-GB}}</ref><ref>{{Cite web |title=Global MBA alumni profile: Fraser Stewart {{!}} Alliance MBS |url=https://www.alliancembs.manchester.ac.uk/blogs/global-mba-alumni-profile-fraser-stewart/ |access-date=2024-11-12 |website=www.alliancembs.manchester.ac.uk}}</ref><ref>{{Cite web |title=Fraser William Charles STEWART personal appointments - Find and update company information - GOV.UK |url=https://find-and-update.company-information.service.gov.uk/officers/XGZF-LnrhEFQqSUbZWiI3moIMKE/appointments |access-date=2024-11-12 |website=find-and-update.company-information.service.gov.uk |language=en}}</ref>
 
== Awards and Recognition ==
Lyfeguard has received recognition within the financial technology sector. In 2024, the company was featured on the Sky TV program "Venture Visionaries" and achieved Associate Firm status from the Personal Finance Society (PFS).<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=O9Kzc73CdF4 |title=Venture Visionaries Episode 10 |language=en |publisher=Venture Visionaries on Sky TV |access-date=2024-04-30 |via=[[Company:YouTube|YouTube]]}}</ref><ref>{{Cite web |title=Personal Finance Society Associate Firms – A-Z List |url=https://www.thepfs.org/media/qx5m3ipb/personal-finance-society-associate-firms-list.pdf |website=Personal Finance Society}}</ref>
{| class="wikitable"
{| class="wikitable"
!Award
!Award
!Year
!Awarding Body
!Awarding Body
!Result
!Result
|-
|-
|TechRound100 2023
|Small Family Business of the Year
|TechRound
|2023
|Ranked 10th<ref>{{Cite web |last= |first= |date=2023-12-14 |title=10. Lyfeguard |url=https://techround.co.uk/techround-100/10-lyfeguard/ |access-date=2024-04-26 |website=TechRound |language=en-GB}}</ref>
|-
|Small Family Business of the Year 2023
|Business Awards UK
|Business Awards UK
|Winner<ref>{{Cite web |date=2023-10-02 |title=Recognising Exceptional Businesses: The Business Awards UK 2023 Small Business Awards Winners and Finalists |url=https://finance.yahoo.com/news/recognising-exceptional-businesses-business-awards-112700692.html |access-date=2024-04-26 |website=Yahoo Finance |language=en-US}}</ref>
|Winner<ref>{{Cite web |date=2023-10-02 |title=Recognising Exceptional Businesses: The Business Awards UK 2023 Small Business Awards Winners and Finalists |url=https://finance.yahoo.com/news/recognising-exceptional-businesses-business-awards-112700692.html |access-date=2024-04-26 |website=Yahoo Finance |language=en-US}}</ref>
|-
|-
|Most Innovative Life Planning Platform 2023
|Most Innovative Life Planning Platform
|2023
|SME News
|SME News
|Winner<ref>{{Cite web |title=About Lyfeguard|url=https://www.sme-news.co.uk/winners/lyfeguard/ |access-date=2024-04-26 |website=SME News |language=en-US}}</ref>
|Winner<ref>{{Cite web |title=About Lyfeguard|url=https://www.sme-news.co.uk/winners/lyfeguard/ |access-date=2024-04-26 |website=SME News |language=en-US}}</ref>
|-
|-
|Great British Entrepreneur Awards (GBEA) 2023
|Family Business Entrepreneurs of the Year
|2023
|Great British Entrepreneur Awards
|Great British Entrepreneur Awards
|Finalist<ref name=":0" />
|Finalist<ref name=":0">{{Cite web |title=The Life-Changing Mission Behind Lyfeguard {{!}} Great British Entrepreneur Awards – Great British Entrepreneur Awards |url=https://greatbritishentrepreneurawards.com/2023/10/the-life-changing-ai-behind-syd-how-lorena-puica-is-revolutionising-preventative-care/ |access-date=2024-04-30 |website=greatbritishentrepreneurawards.com |language=en}}</ref>
|-
|-
|Fintech50 2024
|England Director of the Year (Gary Stewart)
|TechRound
|2024
|Ranked 3rd<ref>{{Cite web |last= |first= |date=2024-04-30 |title=3. Lyfeguard |url=https://techround.co.uk/fintech-50/3-lyfeguard/ |access-date=2024-04-30 |website=TechRound |language=en-GB}}</ref>
|Institute of Directors (IoD)
|Finalist<ref>{{Cite web |date=2024-06-11 |title=Shortlist revealed for England Director of the Year Awards |url=https://www.iod.com/news/shortlist-revealed-for-england-director-of-the-year-awards/ |website=Institute of Directors}}</ref>
|-
|Personal Data Management Fintech Start-up of the Year
|2024
|Wealth & Finance International
|Winner<ref name=":1">{{Cite web |title=Lyfeguard (2024 Winner: FinTech Awards) |url=https://wealthandfinance.digital/winners/lyfeguard/ |access-date=2024-11-12 |website=Wealth & Finance International |language=en-GB}}</ref>
|-
|Most Visionary Fintech Business Leader (Fraser Stewart)
|2024
|Wealth & Finance International
|Winner<ref name=":1" />
|-
|Family Business Entrepreneurs of the Year
|2024
|Great British Entrepreneur Awards
|Shortlisted<ref>{{Cite web |title=London Shortlist 2024 {{!}} Great British Entrepreneur Awards – Great British Entrepreneur Awards |url=https://greatbritishentrepreneurawards.com/london%20shortlist%202024/ |access-date=2024-11-12 |website=greatbritishentrepreneurawards.com |language=en}}</ref>
|}
|}


Latest revision as of 06:51, 13 November 2024

Lyfeguard Limited
TypePrivately held company
Industry
FoundedJanuary 27, 2021; 3 years ago (2021-01-27) in London, England
FoundersFraser Stewart, Gary Stewart
Headquarters128 City Road,
London
,
England
ProductsLyfeguard
Services
  • Cloud Storage
  • Personal Financial Management
  • File Sharing
Websitelyfeguard.com

Lyfeguard Limited is a UK-based financial technology company founded in 2021.[1] It develops software for personal information management, offering features such as secure storage, financial organization, and sharing capabilities. The company's software caters to both individual consumers and professionals in various financial sectors, including wealth management, mortgage brokerage, insurance, and legal services.[2][3]

History

Initially operating under the name My Halo Life Limited, the company rebranded as Lyfeguard Limited in July 2022 after securing £260,000 in pre-seed funding.[4][5] The company launched its services to the public in February 2023.[6]

Since its launch, Lyfeguard has established partnerships with various service providers, including Farewill, Hometree, and ManyPets.[7][8] In October 2023, Lyfeguard integrated open banking and open finance functionality through a partnership with Moneyhub and was subsequently registered as an agent of Moneyhub by the Financial Conduct Authority (FCA).[9][10] Lyfeguard has obtained Cyber Essentials and ISO 27001 certifications.[11]

In March 2024, Lyfeguard partnered with Adviser Services Holdings Limited (ASHL).[12]

In August 2024, Fraser Stewart publicly expressed concerns about the UK government's decision to shelve £1.3 billion of funding for AI and compute projects, highlighting potential implications for the UK's technology ambitions.[13][14][15]

Software

Lyfeguard's software is delivered through a web application accessible via subscription. The company offers products for two main customer segments: financial services professionals and individual consumers.

Financial Services

Lyfeguard provides tools for managing client relationships and practice workflows.[16][17] These include customer relationship management (CRM) systems, secure client portals, and features for integrating financial data, generating reports, and facilitating collaboration.[18][19] Lyfeguard is a member of the Consumer Duty Alliance, a not-for-profit organization supporting the adoption of the Financial Conduct Authority's Consumer Duty regulations.[20]

Lyfeguard's advisory board includes individuals with experience in the financial services industry, including Keith MacDonald, former Head of Wealth Management at EY, and Geoff Towers, CEO of GPP and formerly at Aviva.[21][22]

Consumers

Lyfeguard offers a freemium subscription service, for managing personal information. The basic tier provides access to core features, while the premium tier, Lyfeguard Pro, offers additional functionalities.[23]

Management

  • Gary Stewart: Co-founder and CEO. Prior to Lyfeguard, he led Xceed Consultancy Group until its acquisition in 2018.[24][25][26]
  • Fraser Stewart: Co-founder and Chief Commercial Officer. He holds a Global MBA from Alliance Manchester Business School.[27][28][29][30][31]

Awards and Recognition

Lyfeguard has received recognition within the financial technology sector. In 2024, the company was featured on the Sky TV program "Venture Visionaries" and achieved Associate Firm status from the Personal Finance Society (PFS).[32][33]

Award Year Awarding Body Result
Small Family Business of the Year 2023 Business Awards UK Winner[34]
Most Innovative Life Planning Platform 2023 SME News Winner[35]
Family Business Entrepreneurs of the Year 2023 Great British Entrepreneur Awards Finalist[36]
England Director of the Year (Gary Stewart) 2024 Institute of Directors (IoD) Finalist[37]
Personal Data Management Fintech Start-up of the Year 2024 Wealth & Finance International Winner[38]
Most Visionary Fintech Business Leader (Fraser Stewart) 2024 Wealth & Finance International Winner[38]
Family Business Entrepreneurs of the Year 2024 Great British Entrepreneur Awards Shortlisted[39]

References

  1. ↑ "LYFEGUARD LIMITED overview - Find and update company information - GOV.UK" (in en). https://find-and-update.company-information.service.gov.uk/company/13160456. 
  2. ↑ "Financial planning platform Lyfeguard launches in the UK" (in en-GB). 2023-02-01. https://fintech.global/2023/02/01/financial-planning-platform-lyfeguard-launches-in-the-uk/. 
  3. ↑ Dawson, Nicholas (2023-03-19). "Britons urged to get 'expert guidance' on pensions" (in en). https://www.express.co.uk/finance/personalfinance/1747844/Pensions-advice-retirement-planning. 
  4. ↑ "UK00003793594". 2022-08-26. https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00003793594. 
  5. ↑ "LYFEGUARD LIMITED filing history - Find and update company information - GOV.UK" (in en). https://find-and-update.company-information.service.gov.uk/company/13160456/filing-history. 
  6. ↑ "Fintech firm launches client management app for IFAs" (in en). https://www.ftadviser.com/your-industry/2023/02/01/fintech-firm-launches-client-management-app-for-ifas/. 
  7. ↑ "Lyfeguard enters partnership with Hometree" (in en). https://www.mpamag.com/uk/news/general/lyfeguard-enters-partnership-with-hometree/435594. 
  8. ↑ "Lyfeguard partners with Farewill on access to end-of-life planning services" (in en). 2023-02-22. https://www.finextra.com/pressarticle/95833/lyfeguard-partners-with-farewill-on-access-to-end-of-life-planning-services. 
  9. ↑ "Lyfeguard Limited". https://register.fca.org.uk/s/firm?id=0014G00003CeBzbQAF. 
  10. ↑ Brusnahan, Patrick (2023-10-25). "Lyfeguard and Moneyhub partner to integrate open finance" (in en-US). https://www.lifeinsuranceinternational.com/news/lyfeguard-and-moneyhub-partner-to-integrate-open-finance/. 
  11. ↑ "BM Registry | adb1a88d-40c4-4e29-86cb-fb4aabec46a7". https://registry.blockmarktech.com/certificates/adb1a88d-40c4-4e29-86cb-fb4aabec46a7/. 
  12. ↑ Russell, Brandon (2024-03-14). "Lyfeguard joins forces with Adviser Services Holdings Limited to streamline data access for IFAs - IFA Magazine" (in en-US). https://ifamagazine.com/lyfeguard-joins-forces-with-adviser-services-holdings-limited-to-streamline-data-access-for-ifas/. 
  13. ↑ Robson, Kurt (2024-08-02). "Labour shelving £1.3bn UK AI funding is 'setback' for country's tech ambitions, say experts". https://finance.yahoo.com/news/labour-shelving-1-3bn-uk-103507998.html. 
  14. ↑ "Labour shelves £1.3bn Tory-pledged AI compute projects" (in en-GB). 2024-08-02. https://www.uktech.news/ai/labour-shelves-compute-funding-ai-20240802. 
  15. ↑ Robson, Kurt (2024-08-02). "Labour shelving £1.3bn UK AI funding is 'setback' for country's tech ambitions, say experts" (in en-US). https://www.verdict.co.uk/labour-shelving-1-3bn-uk-ai-funding-is-setback-for-countrys-tech-ambitions-says-experts/. 
  16. ↑ Lawther, Robbie (2023-02-01). "Fintech firm creates IFA client document platform" (in en-US). https://adv.portfolio-adviser.com/fintech-firm-creates-ifa-client-document-platform/. 
  17. ↑ Willis, Dan (2023-02-01). "Financial planning platform Lyfeguard launches in the UK" (in en-GB). https://fintech.global/2023/02/01/financial-planning-platform-lyfeguard-launches-in-the-uk/. 
  18. ↑ Russell, Brandon (2024-02-22). "Lyfeguard partners with Finova Money to overhaul financial planning and digital wealth management - IFA Magazine" (in en-US). https://ifamagazine.com/lyfeguard-partners-with-finova-money-to-overhaul-financial-planning-and-digital-wealth-management/. 
  19. ↑ "UK WealthTech Landscape Report 2023" (in en). 10 October 2023. https://issuu.com/thewealthmosaic.com/docs/twm_uk_wtlr_volume_4_web_singles. 
  20. ↑ "Affiliates of the Consumer Duty Alliance" (in en). https://consumerduty.org/get-involved/join-the-alliance/affiliate-scheme. 
  21. ↑ "KeithMacDonald" (in en-UK). https://www.ey.com/en_uk/people/keith-macdonald. 
  22. ↑ "PIMFA Board" (in en-GB). https://www.pimfa.co.uk/about-us/pimfa-board-2/. 
  23. ↑ "Lyfeguard". https://www.cbinsights.com/company/lyfeguard. 
  24. ↑ "Wavestone Announces Acquisition Of Xceed Group". 2018-06-04. https://www.reuters.com/article/technology/wavestone-announces-acquisition-of-xceed-group-idUSFWN1RJ00K/. 
  25. ↑ "Case study: Tech-lover and Luddite". https://www.ft.com/content/16274678-f34c-11e0-b11b-00144feab49a. 
  26. ↑ "Gary Francis STEWART personal appointments - Find and update company information - GOV.UK" (in en). https://find-and-update.company-information.service.gov.uk/officers/hUr2WsvkRQ4TsxiheZL83BFJNMY/appointments. 
  27. ↑ Sohaila, Bakr (2023). "Unleashing Collaborative Potential: Exploring the Dynamics between Banks and Fintechs in the Era of PSD2 and Open API Technologies". Aalborg University. https://www.researchgate.net/publication/373338982. 
  28. ↑ Iris (2023-03-07). "Fintech leaders to debate industry future in Parliament" (in en-US). https://www.business-money.com/announcements/fintech-leaders-to-debate-industry-future-in-parliament/. 
  29. ↑ Finance, Director of (2023-03-22). "Industry leaders back fintech future at Parliamentary summit" (in en-GB). https://dofonline.co.uk/2023/03/22/industry-leaders-back-fintech-future-at-parliamentary-summit/. 
  30. ↑ "Global MBA alumni profile: Fraser Stewart | Alliance MBS". https://www.alliancembs.manchester.ac.uk/blogs/global-mba-alumni-profile-fraser-stewart/. 
  31. ↑ "Fraser William Charles STEWART personal appointments - Find and update company information - GOV.UK" (in en). https://find-and-update.company-information.service.gov.uk/officers/XGZF-LnrhEFQqSUbZWiI3moIMKE/appointments. 
  32. ↑ Venture Visionaries Episode 10. Venture Visionaries on Sky TV. Retrieved 2024-04-30 – via YouTube.
  33. ↑ "Personal Finance Society Associate Firms – A-Z List". https://www.thepfs.org/media/qx5m3ipb/personal-finance-society-associate-firms-list.pdf. 
  34. ↑ "Recognising Exceptional Businesses: The Business Awards UK 2023 Small Business Awards Winners and Finalists" (in en-US). 2023-10-02. https://finance.yahoo.com/news/recognising-exceptional-businesses-business-awards-112700692.html. 
  35. ↑ "About Lyfeguard" (in en-US). https://www.sme-news.co.uk/winners/lyfeguard/. 
  36. ↑ "The Life-Changing Mission Behind Lyfeguard | Great British Entrepreneur Awards – Great British Entrepreneur Awards" (in en). https://greatbritishentrepreneurawards.com/2023/10/the-life-changing-ai-behind-syd-how-lorena-puica-is-revolutionising-preventative-care/. 
  37. ↑ "Shortlist revealed for England Director of the Year Awards". 2024-06-11. https://www.iod.com/news/shortlist-revealed-for-england-director-of-the-year-awards/. 
  38. ↑ 38.0 38.1 "Lyfeguard (2024 Winner: FinTech Awards)" (in en-GB). https://wealthandfinance.digital/winners/lyfeguard/. 
  39. ↑ "London Shortlist 2024 | Great British Entrepreneur Awards – Great British Entrepreneur Awards" (in en). https://greatbritishentrepreneurawards.com/london%20shortlist%202024/. 

External links


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