Company:DemandTec
From HandWiki
| Type | Private |
|---|---|
| Industry | Retail |
| Founded | California 1999 |
| Headquarters | Boston, Massachusetts, U.S. |
Area served | Worldwide |
Key people | Dennis Self (CEO) |
| Products | Retail price, promotion and markdown optimization and trade deal management |
| Parent | Acoustic, LLC |
In July 2019, DemandTec parent company Acoustic was formed as an independent enterprise marketing and cloud company as a result of Centerbridge Partners' acquisition of IBM assets and team members formerly in IBM's Marketing Cloud group.[1]
In August 2007, the company priced its initial public offering at $11 per share. [2]
Acquisitions
In December 2011 it was announced that IBM had intent to purchase DemandTec;[3] the deal closed in February 2012.
As a standalone company, prior to being acquired by IBM, the following acquisitions were made by DemandTec:
- TradePoint Solutions (November, 2006)[4]
- Connect3 Systems, Inc. (February, 2009)[5]
- Acquired substantially all of the assets of Applied Intelligence Solutions, LLC (January, 2011)[6]
- M-Factor, Inc. (March, 2011)[7]
Notes
- ↑ "New brand, entity, and leadership team for IBM Marketing cloud unveiled". CMO. https://www.cmo.com.au/article/664064/new-brand-entity-leadership-team-ibm-marketing-cloud-unveiled/.
- ↑ "DemandTec IPO of 6 mln shares priced at $11/share". Reuters. https://uk.reuters.com/article/demandtec-ipo/demandtec-ipo-of-6-mln-shares-priced-at-11-share-idUKWNAS119120070809/.
- ↑ Jarzemsky, Matt (2011-12-09). "IBM Pays Premium for DemandTec" (in en-US). Wall Street Journal. ISSN 0099-9660. https://www.wsj.com/articles/SB10001424052970203413304577086210216802148.
- ↑ "DemandTec Acquires TradePoint Solutions". Supermarket News. https://www.supermarketnews.com/supplier-news/demandtec-acquires-tradepoint-solutions/.
- ↑ "DemandTec Completes Acquisition of Connect3 Systems". RIS News. https://risnews.com/demandtec-completes-acquisition-connect3-systems/.
- ↑ "DemandTec acquires assets of applied intelligence solutions". Chain Store Age. https://chainstoreage.com/news/demandtec-acquires-assets-applied-intelligence-solutions/.
- ↑ "DemandTec Acquires M-Factor for Undisclosed Sum". Xconomy. https://xconomy.com/san-francisco/2011/03/10/demandtec-acquires-m-factor-for-undisclosed-sum//.
External links
- "New brand, entity, and leadership team for IBM Marketing cloud unveiled". CMO. https://www.cmo.com.au/article/664064/new-brand-entity-leadership-team-ibm-marketing-cloud-unveiled/.
- University of Minnesota ReMap Program
 |
