Company:DemandTec

From HandWiki
DemandTec by Acoustic
TypePrivate
IndustryRetail
FoundedCalifornia 1999
HeadquartersBoston, Massachusetts, U.S.
Area served
Worldwide
Key people
Dennis Self
(CEO)
ProductsRetail price, promotion and markdown optimization and trade deal management
ParentAcoustic, LLC

In July 2019, DemandTec parent company Acoustic was formed as an independent enterprise marketing and cloud company as a result of Centerbridge Partners' acquisition of IBM assets and team members formerly in IBM's Marketing Cloud group.[1]

In August 2007, the company priced its initial public offering at $11 per share. [2]

Acquisitions

In December 2011 it was announced that IBM had intent to purchase DemandTec;[3] the deal closed in February 2012.

As a standalone company, prior to being acquired by IBM, the following acquisitions were made by DemandTec:

  • TradePoint Solutions (November, 2006)[4]
  • Connect3 Systems, Inc. (February, 2009)[5]
  • Acquired substantially all of the assets of Applied Intelligence Solutions, LLC (January, 2011)[6]
  • M-Factor, Inc. (March, 2011)[7]

Notes


External links