Software:Dubsmash
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| Original author(s) |
|
|---|---|
| Developer(s) | Mobile Motion GmbH |
| Initial release | November 14, 2014 |
| Operating system | iOS, Android |
| Available in | 20 languages[1] |
| Website | dubsmash (redirects to reddit.com) |
Dubsmash was an American video sharing social media service application for iOS and Android.
Founded in Germany by Jonas Drüppel, Roland Grenke, and Daniel Taschik,[2] the company relocated from Germany to Brooklyn in 2016.[3] On December 13, 2020, Reddit announced that it had acquired Dubsmash.[4][5] In 2021, Reddit announced the integration of Dubsmash's tools and technology with Reddit's own video creation features. Reddit announced that the integration would result in the shutdown of the standalone Dubsmash app on February 22, 2022, after which all user videos and posts would be made inaccessible unless downloaded by the user prior. As of February 22, the dubsmash.com URL redirects to www.reddit.com and the app is no longer available through the App Store on iOS devices, or the Play Store on Android devices. Reddit has created the r/Dubsmash subreddit for users to keep in touch.[6][7][8]
Using the application, users could choose an audio recording or soundbite from movies, shows, music, and internet trends and record a video of themselves 'dubbing' over that piece of audio.
Features
Dubsmash allowed users to videotape themselves while lip syncing over audio clips including sections of songs, movies, and famous quotes. Users could upload their own audio and add colour filters and text animation to their recordings.[9][10]
Development
The app's creators had previously made two other apps which were not as successful. Their last app prior to Dubsmash was called Starlize, which aimed to allow users to create music videos. Finding out that this app was too complex for users, the creators decided to move on to shorter length videos with an emphasis on ease of use, creating Dubsmash.[2]
Reception
Within a week of the app's launch on November 19, 2014, it had reached the number one position in Germany, later reaching the same position in over 29 other countries.[2] As of June 2015 it had been downloaded over 50 million times in 192 countries.[9]
Data breach
On February 18, 2019, Dubsmash had a data breach; over 162 million accounts were compromised and its database was put for sale on the Dream Market. Passwords were stored as PBKDF2.[11]
Legacy
According to BNN Bloomberg, Dubsmash was very popular amongst African-American teens and creators and once claimed to have 25% of US black teens on its platform. In 2015, Barbadian singer Rihanna had used Dubsmash to tease her song "Bitch Better Have My Money". Later in that year, American singer Selena Gomez used the app on The Tonight Show Starring Jimmy Fallon.
Dubsmash was initially seen as a competitor during the development of Instagram Stories by Facebook, according to software engineer Michael Sayman who had worked on the development of Stories. When Reddit acquired the app, it was reported that 30% of users were posting videos daily, and the app was receiving 1 billion video views per month. A year before it was acquired by Reddit, in December 2019, the app was downloaded 408,000 times, compared to TikTok's 4.5 million downloads in the same month. That number eventually dropped to 63,000 downloads per month, while TikTok's downloads rose to 4.6 million.[12]
See also
- Snapchat
- Maine Mendoza
- Musical.ly
- TikTok
- Zynn
References
- ↑ "Dubsmash on the App Store". iTunes. https://itunes.apple.com/app/dubsmash/id918820076.
- ↑ 2.0 2.1 2.2 Steve O'Hear (13 January 2015). "Video Selfie App Proves To Be A Smash Hit". TechCrunch. https://techcrunch.com/2015/01/13/dubsmash/.
- ↑ Hu, Cherie. "Dubsmash Is Far From Dead -- But Can It Really Survive Its Second Life?". https://www.forbes.com/sites/cheriehu/2019/02/19/dubsmash-is-far-from-dead-but-can-it-really-survive-its-second-life/.
- ↑ "Reddit to buy TikTok rival Dubsmash". December 14, 2020. https://www.reuters.com/article/us-dubsmash-m-a-reddit-idUSKBN28O0B7.
- ↑ Staff (December 13, 2020). "Reddit Welcomes Video Platform Dubsmash to Team". https://redditblog.com/2020/12/13/reddit-welcomes-video-platform-dubsmash-to-team/.
- ↑ "Completing our journey as an app on February 22, 2022". https://dubsmash.com/help.
- ↑ "Reddit to shut down Dubsmash app, integrate video tools with platform". November 23, 2021. https://www.reuters.com/technology/reddit-shut-down-dubsmash-app-integrate-video-tools-with-platform-2021-11-23/.
- ↑ Bonifacic, Igor (November 23, 2021). "Reddit will shut down Dubsmash on February 22nd". https://www.engadget.com/dubsmash-shutdown-february-22nd-202813243.html.
- ↑ 9.0 9.1 Hannah Jane Parkinson (5 June 2015). "Dubsmash: the viral app turning mimes into memes is singing – and winning". The Guardian. https://www.theguardian.com/technology/2015/jun/05/dubsmash-app-viral-lip-syncing-what-is-it.
- ↑ Ravin Sampat (27 January 2015). "Lip-synching goes viral: the rise of Dubsmash". BBC News. https://www.bbc.co.uk/news/magazine-30971013.
- ↑ Swati Khandelwal (February 18, 2019). "Hacker Breaches Dozens of Sites, Puts 127 Million New Records Up for Sale". TheHackerNews. https://thehackernews.com/2019/02/data-breach-website.html.
- ↑ Anand, Priya (February 22, 2022). "Dubsmash, No Match for TikTok, Dies Quietly After a Run at Viral Fame". https://www.bnnbloomberg.ca/dubsmash-no-match-for-tiktok-dies-quietly-after-a-run-at-viral-fame-1.1726859.
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