Company:Personyze
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| Type | Private |
|---|---|
| Industry | Web analytics[1] |
| Founded | Nov 2008 |
| Headquarters | , Israel |
Key people | Yakov Shabat[2] Danny Hen[2] |
Number of employees | 18[3] |
| Website | www |
Personyze is a Web 2.0 start-up company based in Tel Aviv, Israel, that provides software as a service (SaaS) for website personalization.[2]
History
Personyze was founded in November 2008 in Tel Aviv, Israel, by Yakov Shabat and Danny Hen. Within two years, it became a leading personalization website provider,[4] with Facebook integration[5] and behavioral targeting.[6]
Personyze also provides analytics and A/B testing.[3] In June 2011 Rapleaf announced a partnership with Personyze to allow the use of the demographics database[6][7] and in July 2011 they introduced plugins to two content management systems: WordPress and Joomla.[1]
Criticism
Personyze was criticized by Forbes for contributing to the filter bubble, which is a technology that sorts everything out on the basis of the user's activities that may consequently present visitors with only a portion of the content/offers, while excluding other content/offers from ever being presented to them.[4]
References
- ↑ 1.0 1.1 Carr, David F. (29 July 2011). "BrainYard News Briefs: Polycom Adds SMB Videoconferencing Options". InformationWeek. http://www.informationweek.com/thebrainyard/news/video_conferencing_telepresence/231002953. Retrieved 4 December 2011.
- ↑ 2.0 2.1 2.2 Cohen, Tova (20 June 2011). "Personyze sees boom in personalised web content". Tel Aviv: Reuters. https://www.reuters.com/article/personyze-idUSLDE75E0G320110620. Retrieved 4 December 2011.
- ↑ 3.0 3.1 Silverberg, David (12 July 2011). "How Personyze Wants to Customize the Web". Digital Journal, Inc.. http://www.futureofmediaevents.com/2011/07/12/how-personyze-wants-to-customize-the-web/. Retrieved 4 December 2011.
- ↑ 4.0 4.1 Hill, Kashmir (5 May 2011). "Resisting the Algorithms". Forbes. https://www.forbes.com/sites/kashmirhill/2011/05/05/resisting-the-algorithms/. Retrieved 4 December 2011.
- ↑ Eddy, Nathan (28 April 2011). "Facebook Integration Added to Personyze". eWeek. http://www.eweek.com/c/a/Midmarket/Facebook-Integration-Added-to-Personyze-774299/. Retrieved 4 December 2011.
- ↑ 6.0 6.1 Rao, Leena (24 April 2011). "Personyze Allows Website Owners to Scale Personalization for Visitors". Techcrunch. https://techcrunch.com/2011/04/24/personyze-allows-website-owners-to-scale-personalization-for-visitors/. Retrieved 4 December 2011.
- ↑ * "Rapleaf Announces Newest Partnership with Personyze Amidst Personalization Boom". Rapleaf. 28 June 2011. http://blog.rapleaf.com/blog/2011/06/28/rapleaf-announces-newest-partnership-with-personyze-amidst-personalization-boom/. Retrieved 4 December 2011.
- Falconer, Joel (15 July 2011). "Personyze offers insanely targeted personalization with Rapleaf integration". The Next Web. https://thenextweb.com/dd/2011/07/15/personyze-offers-insanely-targeted-personalization-with-rapleaf-integration/. Retrieved 4 December 2011.
External links
Russian website- http://www.personyze.ru
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