Social:Decoding Communication
 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)
(Learn how and when to remove this template message)No issues specified. Please specify issues, or remove this template. |
 Original cover - 'Communication face' | |
| Author | N. Chandramouli[1] |
|---|---|
| Illustrator | Hemant Basankar, Bacteria Design |
| Country | India |
| Language | English |
| Subject | Communication |
| Genre | Modern Communication |
| Publisher | TRA Research[2] |
Publication date | 2012 |
| Media type | |
| Pages | 249 |
| ISBN | ISBN:978-8192082325 |
Decoding Communication is a book on theories and modern practice of communication by N. Chandramouli [3][4] published by TRA publishing[5] in 2012. It elaborates on "Communication Fundamentals", "Models of Communication" and studies the "Future through Communication". It draws on several theories including concepts of meme from Richard Dawkins 1976 book The Selfish Gene, the book builds on theories of Brand Trust, Brand Appeal, Perception and Propaganda. The books applies concepts of conservation to communication showing the importance of Sustainable Communication to the future of mankind. Chandramouli is also the author of The Brand Trust Report,[6] India's Most Attractive Brands[7] and India's Most Reputed Brands.[8] The phrase "decoding communication" can be academically explained as the process of turning communication into thoughts.[9]
References
- ↑ "Businessworld | in depth analysis of Business, Stock Market, Finance and Economy news from India". http://www.businessworld.in/en/storypage/-/bw/the-cusp-of-change/421347.0/page/0&ei=vO5aUOelDI-0rAf6loGQBw&usg=AFQjCNFGkAv4mmyqnL59K0C1TumUCmzkOg&sig2=DZVJHATwxTm8E1jwVFcshQ.
- ↑ "TRA". https://www.trustadvisory.info/tra/home.php.
- ↑ "Nchandramouli.com". http://www.nchandramouli.com/.
- ↑ "N Chandramouli: State of Communications Education in India is Abysmal | Image Management". http://imagemanagement.in/services/n-chandramouli-state-of-communications-education-in-india-is-abysmal.html.
- ↑ http://www.medianewsline.com/news/142/ARTICLE/9678/2012-09-11.html
- ↑ "The Brand Trust Report 2012 lists India's 1000 Most Trusted Brands". http://www.indiainfoline.com/Markets/News/The-Brand-Trust-Report-2012-lists-Indias-1000-Most-Trusted-Brands/5333575478.
- ↑ "Samsung most attractive brand in India: Study - Times of India". http://timesofindia.indiatimes.com/tech/tech-news/Samsung-most-attractive-brand-in-India-Study/articleshow/48895802.cms.
- ↑ "SpiceJet tops aviation list". The Hindu. 19 July 2016. http://www.thehindu.com/business/spicejet-tops-indias-most-reputed-aviation-brands-2016/article8871622.ece.
- ↑ eCampusOntario (2018-04-03), "Communications Process: Encoding and Decoding" (in en), Communication for Business Professionals (eCampusOntario), https://ecampusontario.pressbooks.pub/commbusprofcdn/chapter/1-2/, retrieved 2020-10-14
 |
