Organization:CERS
| Parent institution | Hanken School of Economics |
|---|---|
| Established | 1994 |
| Chairman | Johanna Gummerus |
| Staff | 50> |
| Location | , |
| Address | Arkadiankatu 22, 00100 Helsinki, Finland |
| Website | www |
CERS - Centre for Relationship Marketing and Service Management is a research and competence centre at the Hanken School of Economics in Helsinki, Finland . The centre operates in conjunction with the department of marketing, and specialises in research on service management and relationship marketing. There are currently about 50 senior researchers and doctoral students associated to CERS.
History
CERS was founded in 1994 by professor Christian Grönroos and set up in cooperation with professors Martin Lindell, Sören Kock, Tore Strandvik and Kaj Storbacka.[1](p7) Tore Strandvik was selected as the first chair of the board (1994-2001).[1] In 2007,[2] CERS founder Christian Grönroos was considered the most cited business professor in Finland. The centre was founded to do frontline academic research on relationship marketing and service management and to uphold the research traditions of the Nordic School of marketing.[3]
In 2023, CERS elected Johanna Gummerus as Chair. The board members are Peter Björk, Johanna Gummerus, Kristina Heinonen, Maria Holmlund-Rytkönen, Carlos Diaz Ruiz, Stefan Burggraf, and Camila Wardi.[4]
Activity
By 2023, 72 doctoral theses have been defended and published at CERS.[1][5] CERS maintains an active co-operation with the business community and arranges workshops for its partner companies.
The Grönroos Service Research Award
Established in 2010, CERS introduced a yearly award named after its founder Christian Grönroos.[6] The award recognizes academic research contributions to service management. Since 2020, the award was paused due to the COVID-19 pandemic.
| Recipients of the Grönroos Service Research Award | ||
|---|---|---|
| Year | Recipient | Institution |
| 2019 | Suvi Nenonen and Kaj Storbacka | University of Auckland |
| 2017 | Mary Jo Bitner and Stephen Brown[7] | Arizona State University |
| 2016 | Tore Strandvik[8] | Hanken School of Economics |
| 2015 | Pierre Eiglier | Aix-Marseille Graduate School of Management |
| 2014 | Bo Edvardsson | Karlstad University |
| 2013 | Javier Reynoso[9] | EGADE Business School |
| 2012 | Ray Fisk[10] | Texas State University |
| 2011 | Evert Gummesson | Stockholm University School of Business |
References
- ↑ 1.0 1.1 1.2 Gummerus, Johanna; Koskull von, Catharina (2015). THE NORDIC SCHOOL - Service Marketing and Management for the Future. Helsinki, Finland: Hanken School of Economics. pp. 7–9. ISBN 978-952-232-284-5. http://hdl.handle.net/10138/156531.
- ↑ Björkman, Ingmar and Björk, Bo-Christer (2007). ”Estimating the Research Impact of Finnish Business Studies Professors ”, Finnish Journal of Business Economics, 1
- ↑ Grönroos, Christian (2000). “Relationship Marketing: The Nordic School Perspective”, Handbook of Relationship Marketing, Eds. Sheth Jagdish N, Parvatiyar Atul; Thousand Oaks, CA (95-118)
- ↑ "CERS’s Announces New Board Members" (in en-US). https://blogs.hanken.fi/cers/2023/11/27/cerss-announces-new-board-members/.
- ↑ "CERS Research | Hanken" (in en). https://www.hanken.fi/en/departments-centres/department-marketing/cers/work.
- ↑ "The Grönroos Service Research Award". https://www.hanken.fi/en/departments-centres/department-marketing/cers/what-cers/gronroos-service-research-award.
- ↑ "Mary Jo Bitner and Stephen Brown Receive Grönroos Award 2017" (in en-US). 2017-07-14. https://research.wpcarey.asu.edu/services-leadership/2017/07/14/mary-jo-bitner-and-stephen-brown-receive-gronroos-award-2017/.
- ↑ "Grönroos Service Research Award" (in en). https://harisportal.hanken.fi/en/prizes/gr%C3%B6nroos-service-research-award.
- ↑ "Javier Reynoso" (in en). https://egade.tec.mx/en/node/226.
- ↑ "Dr. Ray Fisk Awarded the Fulbright-Hanken Distinguished Chair in Business & Economics" (in en). 2020-08-06. https://marketing.mccoy.txst.edu/about/news-release/rayfisk.html.
External links
- Hanken - Swedish School of Economics and Business Administration
- CERS - HANKEN Centre for Relationship Marketing and Service Management
- Helsinki Business Campus
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