Organization:CERS
CERS (Centre for Relationship Marketing and Service Management) is a research and competence centre at the Hanken School of Economics in Helsinki, Finland. The centre specialises in research on service marketing. There are currently about 50 senior researchers and doctoral students associated with CERS.
History
CERS was founded in 1994 by professor Christian Grönroos and set up in cooperation with professors Martin Lindell, Sören Kock, Tore Strandvik, and Kaj Storbacka.[1]: 7 Tore Strandvik was selected as the board's first chair (1994-2001).[1] In 2007,[2] CERS founder Christian Grönroos was considered Finland's most cited business professor. The centre was founded to do frontline academic research on relationship marketing and service management and to uphold the Nordic School of Marketing research traditions.[3]
In 2023, CERS elected Johanna Gummerus as Chair. The board members are Peter Björk, Johanna Gummerus, Kristina Heinonen, Maria Holmlund-Rytkönen, Carlos Diaz Ruiz, Stefan Burggraf, and Eva Adlercreutz Carrero.[4]
Activity
By 2024, 75 doctoral theses have been defended and published at CERS.[1][5] CERS maintains active co-operation with the business community and arranges workshops for its partner companies.
The Grönroos Service Research Award
Established in 2010, CERS introduced a yearly award in honour of its founder, Christian Grönroos, and his pioneering contributions to service research.[6] The goal of this award is to inspire service marketing researchers to pioneering and innovative research that challenges and expands existing knowledge and theories in the service discipline. The award was paused between 2020 and 2022 due to the COVID-19 pandemic.
| Recipients of the Grönroos Service Research Award | ||
|---|---|---|
| Year | Recipient | Institution |
| 2024 | Per Kristensson | Karlstad University |
| 2023 | Jochen Wirtz[7] | National University of Singapore |
| 2019 | Suvi Nenonen and Kaj Storbacka | University of Auckland |
| 2017 | Mary Jo Bitner and Stephen Brown[8] | Arizona State University |
| 2016 | Tore Strandvik[9] | Hanken School of Economics |
| 2015 | Pierre Eiglier | Aix-Marseille Graduate School of Management |
| 2014 | Bo Edvardsson | Karlstad University |
| 2013 | Javier Reynoso[10] | EGADE Business School |
| 2012 | Ray Fisk[11] | Texas State University |
| 2011 | Evert Gummesson | Stockholm University School of Business |
References
- ↑ 1.0 1.1 1.2 Gummerus, Johanna; Koskull von, Catharina (2015). THE NORDIC SCHOOL - Service Marketing and Management for the Future. Helsinki, Finland: Hanken School of Economics. pp. 7–9. ISBN 978-952-232-284-5. http://hdl.handle.net/10138/156531.
- ↑ Björkman, Ingmar and Björk, Bo-Christer (2007). ”Estimating the Research Impact of Finnish Business Studies Professors ”, Finnish Journal of Business Economics, 1
- ↑ Grönroos, Christian (2000). “Relationship Marketing: The Nordic School Perspective”, Handbook of Relationship Marketing, Eds. Sheth Jagdish N, Parvatiyar Atul; Thousand Oaks, CA (95-118)
- ↑ "CERS’s Announces New Board Members" (in en-US). https://blogs.hanken.fi/cers/2023/11/27/cerss-announces-new-board-members/.
- ↑ "CERS Research | Hanken" (in en). https://www.hanken.fi/en/departments-centres/department-marketing/cers/work.
- ↑ "The Grönroos Service Research Award". https://www.hanken.fi/en/departments-centres/department-marketing/cers/what-cers/gronroos-service-research-award.
- ↑ "The Grönroos Service Research Award | Hanken". https://www.hanken.fi/en/departments-centres/department-marketing/research-center-cers/what-cers/gronroos-service-research.
- ↑ "Mary Jo Bitner and Stephen Brown Receive Grönroos Award 2017" (in en-US). 2017-07-14. https://research.wpcarey.asu.edu/services-leadership/2017/07/14/mary-jo-bitner-and-stephen-brown-receive-gronroos-award-2017/.
- ↑ "Grönroos Service Research Award" (in en). https://harisportal.hanken.fi/en/prizes/gr%C3%B6nroos-service-research-award.
- ↑ "Javier Reynoso" (in en). https://egade.tec.mx/en/node/226.
- ↑ "Dr. Ray Fisk Awarded the Fulbright-Hanken Distinguished Chair in Business & Economics" (in en). 2020-08-06. https://marketing.mccoy.txst.edu/about/news-release/rayfisk.html.
External links
- Hanken - Swedish School of Economics and Business Administration
- CERS - HANKEN Centre for Relationship Marketing and Service Management
- Helsinki Business Campus
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