Finance:Relationship-based pricing
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Relationship-based pricing (RBP) is a pricing and billing framework in the banking industry where pricing is determined based on a customer's overall purchases and circumstances, rather than being delivered on a product-by-product basis. With RBP, banks use customer-based parameters, such as the level of overall business the customer does with a bank or the types of services purchased, to determine pricing.
Financial services industry analysts like Celent and TowerGroup endorse relationship-based pricing to improve profitability.[1]
RBP billing products include ORMB from Oracle Corporation, miRevenue from Zafin and Product & Pricing Catalog from Amdocs.[2]
Implementation
In 2013, California-based Bank of the West began an RBP project using Zafin Labs software[3]
See also
- Demand-based pricing
- Dynamic pricing
- Premium pricing or Price premium
- Pricing
- Pricing science
- Pricing strategies
- Time-based pricing
- Value pricing or Value-based purchasing
References
- ↑ "TOWERGROUP: WHOLESALE BANKERS SHOULD EXPLORE "RELATIONSHIP-BASED PRICING" TO IMPROVE PROFITABILITY". 2011-07-17. http://www.towergroup.com/research/news/news.htm?newsId=4440.
- ↑ "Amdocs Product & Pricing Catalog for Banks" (in en). https://www.amdocs.com/products-services/product-pricing-catalog.
- ↑ "Bank of the West's CIO Is on a Quest for Real-Time Analytics". American Banker. 2013-09-30. http://www.americanbanker.com/issues/178_189/bank-of-the-wests-cio-is-on-a-quest-for-real-time-analytics-1062492-1.html. Retrieved 2015-06-24.
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