Company:V-NOVA

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V-NOVA
TypePrivate limited company
IndustryData compression, video codec
Founded2011
FoundersGuido Meardi, Pierdavide Marcolongo and Others
Headquarters
London
,
UK
Area served
Worldwide
Key people
David Benello (Chairman)
Guido Meardi (CEO)
Pierdavide Marcolongo (COO)

V-NOVA is a multinational IP and Technology company headquartered in London, UK. It is best known for innovation in data compression technology for video and images.[1][2] V-Nova has partnered with large organizations including Sky, Xilinx, Nvidia, Eutelsat, and Amazon Web Services to provide its video compression technology.[1][3]

History

V-NOVA was founded in 2011 by Guido Meardi, Pierdavide Marcolongo and others.[4] In 2012, Mr Federico Faggin[5] was among V-NOVA’s investors and founding members.

In 2016, Sky acquired a minority stake in V-NOVA for £4.5 million [8], and Eutelsat subsequently acquired a minority stake for an undisclosed amount.[6] In the same year, Eutelsat deployed V-NOVA's technology for the 4K contribution feeds of the UEFA Euro Championship 2016 and, subsequently, acquired a minority stake for an undisclosed amount.[7] Also in 2016, V-NOVA became a member of the Society of Motion Picture and Television Engineers.[8]

In 2017, V-NOVA acquired the entire Faroudja patent portfolio to improve its Perseus codec.[9]

In April 2019, V-NOVA technology was selected by MPEG for the working draft of the MPEG-5 codec enhancement standard.[10] In the same year V-Nova became a member of the Advanced Television Systems Committee.[11]

In 2020, V-NOVA and Amazon Web Services collaborated.[12]

In May 2021, V-NOVA announced its partnership with SOUTHWORKS for LCEVC Integration Services.[13][14]

In June 2021, V-NOVA partnerred with D-Orbit and Unibap to demonstrate VC-6 for on-orbit satellite imagery acceleration. The satellite was launched in Summer 2021.[15] In July, multiple professional investors, including Intesa's Venture Capital arm Neva SGR, invested €33m into V-NOVA.[16][17]

In November 2021, V-NOVA and PresenZ released a Six Degrees of Freedom (6DoF) movie on the Steam Store. The movie uses V-NOVA’s point-cloud compression technology combined with 6DoF volumetric movie format from PresenZ.[18]

In January 2022, SBTVD Forum approved a selection of technologies for SBTVD 3.0 which include MPEG-5 LCEVC, V-NOVA & Harmonic Inc.’s submission.[19][20]

Technology

In 2015, the company announced a new digital data-encoding technology based on multi-layer coding, parallel processing and deep learning called Perseus for efficient video streaming with a focus on enabling UHD/4K services at lower bandwidths. It was claimed that it could be streamed to TVs and other devices using only around 50% of the bandwidth required by existing streaming technologies.[21][22]

V-NOVA’s technology was later selected to provide the essential IP for the ISO/IEC 23094-2 standard MPEG-5 Part 2 Low Complexity Enhancement Video Coding (LCEVC), a codec-agnostic enhancement codec that can be combined with other video codecs to improve their coding and processing efficiency. It also maintains compatibility with the device ecosystem of the enhanced codec.[23]

V-NOVA also developed another international standard codec, SMPTE VC-6 ST 2117, aimed at professional video and Artificial Intelligence applications.[24]

In April 2021, MPEG Video validated the Verification Test of LCEVC (Low Complexity Enhancement Video Coding) standard ((ISO/IEC 23094-2). Test results tended to indicate an overall benefit also when using LCEVC to enhance AVC, HEVC, EVC and VVC.[25][26]

Awards

The CSI Awards recognized V-NOVA as Best Digital Video Processing Technology in 2015 and 2017.[27][28] V-NOVA was named Best of Show by the TV Technology Awards for four consecutive years in 2015, 2016, 2017, & 2018.[29][30][31][32] It was also named Best of Show for its PERSEUS-powered Universal Media Player by TVB Europe in 2015, 2016, and 2017.[33][34]

In 2016, the Diplomatic Council Awards named V-NOVA as Global Media Innovator.[35][36] V-NOVA was recognized for its point cloud compression scheme by the Advanced Image Society at the 12th annual Entertainment Technology Lumiere Awards in 2022.[37]

References

  1. ↑ 1.0 1.1 "Big leap in 4K video streaming tech" (in en). BBC News. https://www.bbc.com/news/av/technology-32140732/v-nova-streaming-tech-produces-4k-compression-worth-watching. 
  2. ↑ "Video compression inspired by nature". https://www.ft.com/video/a0ed00a5-1023-3e8e-853e-d05f4d1c0c5f. 
  3. ↑ "APN Partner Profile". https://aws.amazon.com/partners/find/partnerdetails/?n=V-Nova&id=0010L00001uzhbJQAQ. 
  4. ↑ "V-Nova". https://100stories.co.uk/stories/v-nova/. 
  5. ↑ "V-Nova". https://100stories.co.uk/stories/v-nova/. 
  6. ↑ "Sky buys stake in V-Nova" (in en). Broadcast. https://www.broadcastnow.co.uk/sky/sky-buys-stake-in-v-nova/5119422.article. 
  7. ↑ "Eutelsat Takes a Stake, Partners with V-Nova for Compression Technologies" (in en-GB). 2016-09-14. https://www.satellitetoday.com/broadcasting/2016/09/14/eutelsat-takes-stake-partners-v-nova-compression-technologies/. 
  8. ↑ "V-Nova Joins SMPTE" (in en-GB). 2016-12-19. https://advanced-television.com/2016/12/19/v-nova-joins-smpte/. 
  9. ↑ "Il ritorno di Faroudja per migliorare la qualità di Rai e Sky" (in Italian). https://www.dday.it/redazione/22430/il-ritorno-di-faroudja-per-migliorare-la-qualita-di-rai-e-sky. 
  10. ↑ "V-Nova recruited by MPEG-5 for codec enhancement" (in en). https://rethinkresearch.biz/articles/v-nova-recruited-by-mpeg-5-for-codec-enhancement/. 
  11. ↑ "Members" (in en). https://www.atsc.org/about-us/members/. 
  12. ↑ "V-Nova, AWS collaborate on more efficient on-demand online services | Infrastructure | News | Rapid TV News". Rapidtvnews.com. https://www.rapidtvnews.com/2020042258382/v-nova-aws-collaborate-on-low-cost-high-quality-online-on-demand-services.html#axzz6Rj6G1HBI. 
  13. ↑ "V-Nova introduces LCEVC SDK licensing terms". 20 May 2021. https://www.digitaltveurope.com/2021/05/20/v-nova-introduces-lcevc-sdk-licensing-terms/. 
  14. ↑ "V-Nova LCEVC Royalty Structure Announced". 20 May 2021. https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=147003. 
  15. ↑ "V-Nova teams with D-Orbit and Unibap to demonstrate VC-6 for on-orbit satellite imagery acceleration". 10 June 2021. https://www.geospatialworld.net/news/v-nova-teams-with-d-orbit-and-unibap-to-demonstrate-vc-6-for-on-orbit-satellite-imagery-acceleration/. 
  16. ↑ "V-Nova closes €33m series C funding". https://advanced-television.com/2021/07/26/v-nova-receives-e33m-series-c-funding/. 
  17. ↑ "V-Nova Receives Investment from Neva First". 26 July 2021. https://www.finsmes.com/2021/07/v-nova-receives-investment-from-neva-first.html. 
  18. ↑ "V-Nova delights with real-life VR demo, marketing skepticism sticks" (in en). https://rethinkresearch.biz/articles/v-nova-delights-real-life-vr-demo-marketing-skepticism-sticks/. 
  19. ↑ "Brazilian goldrush for V-Nova as LCEVC etched into SBTVD 3.0" (in en). https://rethinkresearch.biz/articles/brazilian-goldrush-for-v-nova-as-lcevc-etched-into-sbtvd-3-0/. 
  20. ↑ "Fórum SBTVD | TV 3.0 Project" (in pt-BR). https://forumsbtvd.org.br/tv3_0/. 
  21. ↑ Grant, August E.; Meadows, Jennifer H. (2016) (in en). Communication Technology Update and Fundamentals: 15th Edition. Taylor & Francis. ISBN 978-1-134-98765-8. https://books.google.com/books?id=hz4lDwAAQBAJ&dq=How+much+Internet+bandwidth+do+you+need%2C+V-nova&pg=PA74. 
  22. ↑ "Perseus, lo streaming 4K diventa leggero e possibile" (in it). Wired. 10 April 2015. https://www.wired.it/gadget/foto-e-video/2015/04/10/perseus-streaming-4k-leggero-e-possibile/. 
  23. ↑ "Inside MPEG's Ambitious Plan to Launch 3 Video Codecs in 2020". 15 October 2019. https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=134694. 
  24. ↑ Jachetta, Jim (15 February 2020). "New Codec - SMPTE VC-6 ST 2117 P.Pro - a More Efficient Alternative to Uncompressed, JPEG XS and JPEG 2000 from V-Nova". https://vidovation.com/blog/st-2117-vc-6-p-pro-uncompressed-jpeg-xs-jpeg-2000. 
  25. ↑ "MPEG 134 – MPEG". https://www.mpegstandards.org/meetings/mpeg-134/. 
  26. ↑ "MPEG validates LCEVC performance as royalties about to be made public" (in en). https://www.csimagazine.com/csi/MPEG-progresses-with-VVC-and-neural-networks-compression.php. 
  27. ↑ "CSI Awards". https://www.csimagazine.com/awards/hall_of_fame2017.php. 
  28. ↑ "CSI Awards". https://www.csimagazine.com/awards/shortlist15.php. 
  29. ↑ April 2018, Tom Butts 16. "TV Technology Announces Recipients of Best of Show Awards for the 2018 NAB Show" (in en). https://www.tvtechnology.com/news/tv-technology-announces-recipients-of-best-of-show-awards-for-the-2018-nab-show. 
  30. ↑ April 2017, Claudia Kienzle 10. "V-Nova Next-Gen Video Compression On Tap for 2017 NAB Show" (in en). TVTechnology. https://www.tvtechnology.com/show-news/vnova-nextgen-video-compression-on-tap-for-2017-nab-show. 
  31. ↑ April 2016, TV Technology Staff 25. "TV Technology Announces 2016 NAB Best of Show Award Winners" (in en). TVTechnology. https://www.tvtechnology.com/news/tv-technology-announces-2016-nab-best-of-show-award-winners. 
  32. ↑ April 2015, Staff 17. "TV Technology Announces 2015 NAB Best of Show Award Winners" (in en). TVTechnology. https://www.tvtechnology.com/news/tv-technology-announces-2015-nab-best-of-show-award-winners. 
  33. ↑ "Best of Show 2017 winners announced". 19 September 2017. https://www.tvbeurope.com/business/best-show-2017-winners-announced. 
  34. ↑ "Best of Show winners announced". 14 September 2016. https://www.tvbeurope.com/business/best-of-show-winners-announced. 
  35. ↑ "Global Media Innovator | Diplomatic Council". https://www.diplomatic-council.org/innovator. 
  36. ↑ "Dieter Brockmeyer – 'DC Global Media Innovator' is going to the second round". 3 November 2016. https://www.broadbandtvnews.com/2016/11/03/dieter-brockmeyer-dc-global-media-innovator-going-second-round/. 
  37. ↑ Carolyn Giardina (April 23, 2022). "Weta FX, Cinionic, AMD Among Advanced Imaging Society Award Honorees". https://www.hollywoodreporter.com/movies/movie-news/advanced-imaging-society-lumiere-awards-nab-2022-1235134357/. 



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