Company:Workfront

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Short description: Software company
Workfront, Inc.
TypePrivate
IndustrySaaS
GenreProject management software,Collaborative software
Founded2001[1]
FounderScott Johnson[1]
HeadquartersLehi, Utah
Area served
Worldwide
Key people
Alex Shootman[2] CEO, President
ProductsEnterprise Work management software
RevenueIncrease $230 Million(2019)[3]
Number of employees
671 (2016[4])
Websiteworkfront

Workfront, Inc., was a Lehi, Utah-based software company that developed web-based work management and project management software that features enterprise work management, issue tracking, document management, time tracking and portfolio management.[5][6][7][8] The company was founded in 2001 by Scott Johnson.[1] Workfront has 1000 employees and approximately 4,000 customers with offices in the United States and EMEA.[1][9]

In 2015, the company was renamed from AtTask to Workfront and opened a new headquarters in Utah.[10][11] Workfront’s customers include companies such as Cars.com, Cisco Systems, Comcast, Food and Drug Administration and National Geographic.[9][12][13] The company’s software has been implemented by Emerson and the State of Arkansas court system to standardize project management process including collaboration and document control.[14][15]

On November 9, 2020, Adobe Inc announced it would acquire Workfront for $1.5 billion USD. The acquisition closed on December 7, 2020.[16]

History

In 2001, entrepreneur Scott Johnson had an idea for a software package that would allow companies to better manage workflow and communication.[17] After building a workable version of his software, he founded AtTask, along with Abe Knell, Jason Fletcher and Nate Bowler.[1][17] In July 2001, AtTask released @task, a project management tool designed for businesses.[18] The nascent company was boot-strapped and funded in part by second mortgages Johnson, Fletcher and Bowler took out on their homes.[17]

Johnson decided to completely rewrite the company's project management platform in 2003.[1][17] The rewritten version of @task was finished and released in 2006.[1][17] Joseph Cardenas joined AtTask’s board of directors in April 2007.[19] Prior to joining AtTask, Cardenas served as a partner at Counterpoint Advisers and CIO of Salesforce.com.[19]

In June 2007, AtTask received $7 million in funding from OpenView Venture Partners.[5] The $7 million investment equaled more than twice AtTask's 2006 revenue.[5] OpenView's investment was the first outside investment accepted by AtTask.[5] OpenView invested an additional $6.5 million in December 2009.

In 2011, Eric Morgan replaced founder Scott Johnson as president and CEO of AtTask.[6][20] Johnson became chairman of AtTask.[20]

In November 2012, AtTask raised $17 million in venture capital in a funding round led by Greenspring Associates.[6] The company raised an additional $38 million in a January 2014, funding round led by JMI Equity.[21] The 2014 funding round was their fourth and included an additional investment by Greenspring Associations.[22][23] The company announced a 50 percent year-over-year subscription growth rate.[21]

In 2015, AtTask was renamed to Workfront.[24][25] Workfront raised a $33 million Series E funding led by JMI Equity along with investments from Greenspring Global Partners and Atlas Peak in 2015.[26] The company has raised a total of $95 million in venture capital to date.[26] In that same year, Workfront acquired online proofing vendor and partner ProofHQ, a London-based provider of online proofing software.[27][28] The acquisition integrated over 350 joint clients between the two companies, however, ProofHQ continues to be sold separately.[9][29]

Workfront developed a Game of Thrones-themed infographic for mobile phone etiquette, which used humor to show statistics of the most common office communication pitfalls and office attitudes toward common witnessed behaviors.[30][31] The concept was built upon the “seven houses” of the workplace: multitasking, awkwardness, carelessness, courtesy, over-calling, non-communication and obliviousness. In 2014, the company received a B2B Oscar for Best Call to Action for its humorous video, “The Working Dead.”[32]

On July 5, 2016, Workfront announced that Alex Shootman would serve as CEO.[2] That same year, the company was named to Forbes inaugural Cloud 100 List[4] and included on the Deloitte Fast 500 list for the fourth consecutive year.[33]

On August 6, 2020, the company issued a new commissioned study conducted by Forrester Consulting on behalf of Workfront quantifying the Total Economic Impact™ (TEI) and benefits of Workfront. Following comprehensive interviews with Workfront customers and extensive financial analysis, Forrester found that enterprise organizations using Workfront obtained a return on investment of 285% over three years.

Later that month, on Aug. 18, 2020, Workfront introduced two new applications: Align, which gives companies the ability to set and communicate clear objectives, and keep teams and individuals aligned and focused on the right work to achieve the right outcomes, and Scenario Planner, which enables business leaders to create and compare multiple work management plans to ensure people and resources are deployed effectively to achieve results.

Stress in the workplace study

Workfront conducted a survey that showed top causes for workplace stress were excessive workloads and competing deadlines, a lack of communication and visibility into the work done by others on the team and poor access to resources to complete work.[34] The survey showed that among the 526 marketing professionals, four out of five employees experienced burn out and 73 percent expected a rise in work stress levels.[35][36] In addition to stress, 72 percent of the industry professionals reported office tension as a contributor to stress levels and that they were overloaded and understaffed.[37] Those surveyed believed that employers could remedy their stress by providing structures and tools to create a support system, having more involvement in decision-making and more contact with management, and implementing training on how to productively structure the work day.[35]

Workplace productivity study

In 2014, Workfront conducted a study on workplace productivity and found that American employees on average only spend 45 percent of their work time on what they were hired to do. The 2,000 survey participants, listed inefficient meetings and excessive emails as interruptions.[38] Another 36 percent reported that a lack of process keeps them from completing their responsibilities and 35 percent mentioned excessive oversight.[39][40] The study discovered that 81 percent of those surveyed experienced workplace conflict with other departments, groups, teams, or co-workers which resulted in loss of productivity.[41]

UK office workers studies

In 2015, a study conducted by Workfront on UK office workers, found that those working as marketers were the hardest working, the study also found that these workers were more likely to suffer from digital-overload.[42]

Another survey of 2,500 UK office workers examined the differences in skill-sets and attitudes between different generations of workers. The study found that Millennials complained the most, but were seen as the most tech savvy. The study also found that members of Generation X were viewed as the hardest workers, most helpful and best troubleshooters.[43][44][45]

State of Work report

2015–2016

In 2016, Workfront conducted a State of Enterprise Work Report that found American marketers who work at large companies spent only 39 percent of their work time doing the job they were hired for. The 606 participants cited meetings, excessive oversight, emails and administrative tasks as key obstacles kept them from performing their primary role.[46][47] The survey also found that 84 percent of respondents loved their jobs despite working a slightly longer than average workweek and taking shorter lunches than their non-marketing counterparts.[48] Workfront also conducted a nearly identical study in the U.K. with very similar results.[49]

2017–2018

The 2017-2018, State of Work Report found that knowledge workers continue to be thwarted by tools and practices that are intended to facilitate productivity and collaboration. Wasteful meetings and excessive emails topped the list of productivity killers, forcing workers to spend less than half of their time on the work they were actually hired to do. Results were similar among workers surveyed in the UK.[50]

2018–2019

The 2018-2019, State of Work Report which surveyed over 2,000 knowledge workers in the U.S. and the UK found that workers are struggling to innovate even though it is regularly asked of them. Email and meetings are preventing workers from getting work done; only 40% of their workday is spent on primary tasks. Workers believe automation will help them spend more time on work that matters, although 48% of workers say they know people who have already lost jobs due to automation.[51]

Software

Workfront provides a software-as-a-service platform for enterprise workflow management, project and portfolio management, resource management and individual task management.[52] Workfront's platform automates and repeatable processes and allows users to manage financial information and create reports.[53][54] The platform is used for task management and has tools for document management, workflows, reports, dashboards and approvals.[55]

The Workfront Enterprise Work Cloud is a project management tool used to increase productivity and visibility. The platform is used by global enterprises such as Disney,[56] Tommy Hilfiger,[21] ATB Financial,[57] and Trek Bicycle.[58] In 2016, Workfront added an extension that allows for integration with the Adobe Creative Cloud.[13][59]

In 2015, Workfront launched a non-intrusive digital asset management (DAM) space allowing marketing teams to manage collaboration, brand management and asset control with efficiency.[60][61] The digital asset management solution[buzzword] was added to the enterprise workflow platform to help marketers store, use and reuse digital assets for an efficient workflow and integration between DAM and the work management ecosystem.[62]

See also

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 "AtTask prospering after a shaky start". Deseret Morning News. 2008-06-22. 
  2. ↑ 2.0 2.1 "Workfront Names Apptio Veteran Alex Shootman CEO". The Wall Street Journal. July 5, 2016. https://www.wsj.com/articles/workfront-names-apptio-veteran-alex-shootman-ceo-1467760253. 
  3. ↑ "Adobe - Home". https://news.workfront.com/2019-03-13-Workfront-Completes-280-Million-Strategic-Secondary-Investment#:~:text=Workfront%20completed%20another%20record%20year,its%20cloud%2Dbased%20application%20platform. 
  4. ↑ 4.0 4.1 "The Cloud 100 #71 Workfront". Forbes. https://www.forbes.com/pictures/fhgl45kiml/71-workfront/#52fc15a363f3. 
  5. ↑ 5.0 5.1 5.2 5.3 Paul Beebe (2007-06-12). "Orem's AtTask gets $7M infusion". The Salt Lake Tribune. 
  6. ↑ 6.0 6.1 6.2 Tom Harvey (2012-11-02). "Utah's AtTask raises $17 million in new capital". The Salt Lake Tribune. 
  7. ↑ "Top 10 Mobile Apps For Business Collaboration". CMP TechWeb. 2011-04-19. 
  8. ↑ Jill Duffy (2013-04-08). "Interview: Eric Morgan of AtTask". PC Mag. https://www.pcmag.com/article2/0,2817,2417480,00.asp. Retrieved 2014-02-25. 
  9. ↑ 9.0 9.1 9.2 Megan Headley (August 20, 2015). "Interview with Workfront's Chief Marketing Officer Joe Staples". Trust Radius. https://www.trustradius.com/articles/Interview-with-Joe-Staples-CMO-Workfront. 
  10. ↑ "AtTask Changes its Name to Workfront Inc" (Press release). Jan 22, 2015.
  11. ↑ Heidi Schwartz (February 20, 2015). "Workfront opens new headquarters in Utah". Business Facilities. http://businessfacilities.com/2015/02/workfront-opens-new-headquarters-in-ut/. 
  12. ↑ Jordan Carroll (January 22, 2015). "AtTask changes name to Workfront Inc.". Herald Media. http://www.heraldextra.com/business/local/attask-changes-name-to-workfront-inc/article_caf6db8f-8dc1-5568-8884-8a682731426f.html. 
  13. ↑ 13.0 13.1 Roy, Rohit (March 16, 2016). "The New Workfront Adobe Integrations Fill the Gap Between Design and Final Delivery of Assets for Marketing and Creative Teams". Mar Tech Advisor. http://www.martechadvisor.com/news/team-project-management/the-new-workfront-adobe-integrations-fill-the-gap-between-design-and-final-delivery-of-assets-for-marketing-and-creative-teams/. 
  14. ↑ Clare McDonald (April 8, 2015). "Emerson uses Workfront to tackle project visibility". Computer Weekly. http://www.computerweekly.com/news/4500243666/Emerson-uses-Workfront-to-tackle-project-visibility. 
  15. ↑ Dave Nyczepir (June 23, 2015). "Work management is helping Arkansas handle more court project requests". Route Fifty. http://www.routefifty.com/2015/06/arkansas-administrative-office-courts-workfront/116125/?oref=rf-home-latest-top. 
  16. ↑ Grant, Nico; Baker, Liana; Roof, Katie (9 November 2020). "Adobe to Buy Workfront for $1.5 Billion to Aid Collaboration". Bloomberg Technology. https://www.bloomberg.com/news/articles/2020-11-09/adobe-said-to-be-in-talks-to-acquire-workfront-for-1-5-billion. Retrieved 9 November 2020. 
  17. ↑ 17.0 17.1 17.2 17.3 17.4 "Risky move helps bring success to Orem's AtTask". Deseret News. 2009-06-30. 
  18. ↑ "AtTask, Inc. Releases Versatile Business Efficiency Tool". PR Newswire. 2001-07-09. 
  19. ↑ 19.0 19.1 "Movers & Shakers". VARBUSINESS. 2007-04-02. 
  20. ↑ 20.0 20.1 "AtTask Names New CEO". Entertainment Close-Up. 2011-09-06. 
  21. ↑ 21.0 21.1 21.2 Predrag Jakovljevic (2014-03-19). "AtTask—Enabling Enterprise Work Management in the Cloud". Technology Evaluation Centers. http://www.technologyevaluation.com/research/article/AtTask-Enabling-Enterprise-Work-Management-in-the-Cloud.html. Retrieved 2014-07-31. 
  22. ↑ Darrin Sanders; Ibi Guevara. "AtTask Moves to Thanksgiving Park". Utah Facilities. http://www.facilitiesmagazine.com/utah/interiors/attask-moves-to-thanksgiving-park. Retrieved 2014-02-25. 
  23. ↑ G. Jeffrey MacDonald (2012-05-14). "How Mormons - like Romney - cultivate business savvy early on". The Christian Science Monitor. 
  24. ↑ Christopher Rawle (January 21, 2015). "AtTask Changes Name to Workfront". Beehive Startups. http://beehivestartups.com/blog/attask-changes-name-workfront/. Retrieved January 26, 2015. 
  25. ↑ "AtTask Becomes Workfront". Tech Rockies. January 22, 2015. http://www.techrockies.com/attask-becomes-workfront/s-0058636.html. Retrieved January 26, 2015. 
  26. ↑ 26.0 26.1 Frederic Lardinois (August 15, 2015). "Workfront raises $33M for its enterprise work management service". Tech Crunch. https://techcrunch.com/2015/08/05/workfront-raises-33m-for-its-enterprise-work-management-service/. 
  27. ↑ Kimberly Collins (July 22, 2015). "Workfront strengthens its MRM solution with ProofHQ acquisition". Gartner. https://www.gartner.com/doc/3098830?ref=SiteSearch&sthkw=&fnl=search&srcId=1-3478922254. 
  28. ↑ Dom Nicastro (July 22, 2015). "Make nomistake: Workfront invests in Digital Red Ink". CMS Wire. http://www.cmswire.com/digital-marketing/make-no-mistake-workfront-invests-in-digital-red-ink/. 
  29. ↑ Rohit Roy (July 23, 2015). "Workfront acquires ProofHQ, expands marketing work management capabilities". MarTech Advisor. http://www.martechadvisor.com/sales-enablement/workfront-acquires-proofhq-expands-marketing-work-management-capabilities/. 
  30. ↑ Tom Kaneshige (February 21, 2015). "Mobile phone etiquette 'Game of Thrones' style". CIO. http://www.cio.com/article/2887241/mobile/mobile-phone-etiquette-game-of-thrones-style.html. 
  31. ↑ Tara Seals (February 23, 2015). "How to win at the game of phone". TMCnet. http://technews.tmcnet.com/channels/conference-call-services/articles/398553-how-w-at-game-phones.htm. 
  32. ↑ Jonathan Crowe (February 23, 2015). "The best marketing videos of 2014: Announcing the B2B Oscars Winners". Openview Labs. http://labs.openviewpartners.com/b2b-oscars-winners-best-b2b-marketing-videos-2014/?sf36516651=1. 
  33. ↑ Neely, Karissa (November 17, 2016). "Workfront Earns Deloitte Rank". The Daily Herald. http://www.heraldextra.com/business/local/workfront-earns-deloitte-rank-new-saratoga-springs-denny-s-forevergreen/article_853432fe-d6bb-5a2f-b714-cc1a433c7fc4.html. 
  34. ↑ Becky Frith (August 26, 2015). "Angry workers venting frustration at co-workers". HR Magazine. http://www.hrmagazine.co.uk/hro/news/1153360/angry-workers-venting-frustration-at-co-workers. 
  35. ↑ 35.0 35.1 "Workfront survey shows stress relief vital for UK businesses as workers speak out". The West Waes Chronicle. August 25, 2015. http://www.westwaleschronicle.co.uk/2015/08/25/workfront-survey-shows-stress-relief-vital-for-uk-businesses-as-workers-speak-out/. 
  36. ↑ Karlene Lukovitz (August 12, 2015). "Poll: Most marketers overloaded, stressed". Media Post. http://www.mediapost.com/publications/article/255984/poll-most-marketers-overloaded-stressed.html. 
  37. ↑ David Gianatasio (August 12, 2015). "80% of marketers say they are overloaded and understaffed Infographic tallies the industry's top sources of stress". Adweek. http://www.adweek.com/news/advertising-branding/80-marketers-say-they-are-overloaded-and-understaffed-166339. 
  38. ↑ "The REAL problem with the open office, and what some companies are doing about it". Hangout Networks News. April 9, 2015. http://www.hangoutnetworks.com/the-real-problem-with-the-open-office-and-what-some-companies-are-doing-about-it/. 
  39. ↑ Robyn Melhuish (March 31, 2015). "It's not all about the money: 3 reasons top salaries improve satisfaction". MedCity News. http://medcitynews.com/2015/03/money-3-reasons-top-salaries-improve-satisfaction-2/. 
  40. ↑ Ron Yekutiel (January 7, 2015). "A CEO's New Year's resolutions to improve employee satisfaction". Entrepreneur. http://www.entrepreneur.com/article/241497. 
  41. ↑ Entrepreneur (January 1, 2015). "4 Strategies for Reducing Workplace Conflict". Yahoo Finance. https://au.finance.yahoo.com/news/4-strategies-reducing-workplace-conflict-193000494.html. 
  42. ↑ Connelly, Tony (January 7, 2016). "Marketing Professionals Revealed to be Hardest working Office Workers, According to New Study". The Drum. http://www.thedrum.com/news/2016/01/07/marketing-professionals-revealed-be-hardest-working-office-workers-according-new. 
  43. ↑ Frith, Bek (February 23, 2016). "Are Generation X the UK's Hardest Workers?". HR Magazine. http://www.hrmagazine.co.uk/article-details/are-generation-x-the-uks-hardest-workers. 
  44. ↑ Haslett, Emma (February 17, 2016). "Generation Y-Ney? It's Official - Millennials are the Moaniest Workers, While Generation X Have the Strongest Work Ethic". City A.M.. http://www.cityam.com/234796/generation-y-ney-its-official-millennials-are-the-moaniest-workers-while-generation-x-have-the-strongest-work-ethic. 
  45. ↑ Franklin, Neil (February 25, 2016). "Gen X is the UK's Hardest Working Demographic Group, Claims Report". Workplace Insight. http://workplaceinsight.net/gen-x-is-the-uks-hardest-working-demographic-group-claims-report/. 
  46. ↑ Rutherford-Morrison, Lara (November 7, 2016). "Employees Spend Less Than 40 Percent of the Day Doing Productive Work, And Here's Why it Isn't Their Fault". Bustle. https://www.bustle.com/articles/193198-employees-spend-less-than-40-percent-of-the-day-doing-productive-work-and-heres-why-it. 
  47. ↑ Stillman, Jessica (November 1, 2016). "New Study: Your Employees Are Probably Spending Less and Less Time Doing Their Actual Jobs". Inc.. http://www.inc.com/jessica-stillman/new-study-your-employees-are-probably-spending-less-and-less-time-doing-their-ac.html. 
  48. ↑ Nagle, Maurice (October 26, 2016). "Making Sense of '2016 Marketing State of Work Report". Mad Marketer. http://www.madmarketer.com/topics/news/articles/426437-making-sense-2016-marketing-state-work-report.htm. 
  49. ↑ Colson, Thomas (October 4, 2016). "UK Workers Spend Less Than 40% of The Week Doing Their Actual Job". Business Insider. http://www.businessinsider.com/workfront-survey-finds-uk-workers-spend-less-than-40-of-week-doing-job-2016-10?r=UK&IR=T/#workers-estimated-they-spend-just-38-of-their-week-doing-their-primary-job-1. 
  50. ↑ "2017-2018 State of Work Report". July 11, 2017. https://www.workfront.com/sites/default/files/files/2018-09/Report_2017-2018-State-of-Work-Report-FINAL.pdf. 
  51. ↑ "2018-2019 State of Work Report". June 14–28, 2018. https://www.workfront.com/sites/default/files/files/2019-01/2019%20US%20State%20of%20Work.pdf. 
  52. ↑ Dylan Tweney (4 February 2014). "AtTask pulls in $38M series D — bringing it one step closer to an exit". Venture Beat. https://venturebeat.com/2014/02/04/attask-pulls-in-38m-series-d/. Retrieved 2014-02-25. 
  53. ↑ Augustine, Ann. "AtTask Offers Social Collaboration with Project and Portfolio Management". About. http://collaboration.about.com/od/projectmanagement/p/Attask-Offers-Social-Collaboration-With-Project-And-Portfolio-Management.htm. Retrieved 2014-02-25. 
  54. ↑ "As traditional PM software fails, a new movement takes shape". Business Reporter. 13 April 2014. http://www.business-reporter.co.uk/2014/04/as-traditional-pm-software-fails-a-new-movement-takes-shape/. Retrieved 19 July 2014. 
  55. ↑ Myers, Anthony (31 October 2013). "Social Business Tools, Talent Keep Workers on Task". CMS Wire. http://www.cmswire.com/cms/social-business/social-business-tools-talent-keep-workers-on-task-022998.php. Retrieved 19 July 2014. 
  56. ↑ "How Disney Yellow Shoes used Workfront to help bring Star Wars: Galaxy's Edge to life" (in en). 2020-06-25. https://diginomica.com/how-disney-yellow-shoes-used-workfront-help-bring-star-wars-galaxys-edge-life. 
  57. ↑ Gabriel, Anne (28 February 2014). "How SaaS-Based Project Management Helps ATB Automate Workflow". Bank Systems & Technology. http://www.banktech.com/architecture-infrastructure/how-saas-based-project-management-helps/240166384. Retrieved 19 July 2014. 
  58. ↑ Stephanie Overby (2014-02-04). "Trek Bicycle Rides Project Management Tool to Efficiency". CIO. http://www.cio.com/article/2377427/project-management/trek-bicycle-rides-project-management-tool-to-efficiency.html. Retrieved 2014-07-31. 
  59. ↑ Francis, Ryan (March 21, 2016). "New Products of the Week 3.21.16". Network World. http://www.networkworld.com/article/3045844/data-center/new-products-of-the-week-3-21-16.html#slide37. 
  60. ↑ Lisa Hoover McGreevy (July 22, 2015). "Workfront's DAM system unearths forgotten content for re-use". Fierce Content Management. http://www.fiercecontentmanagement.com/story/workfronts-dam-system-unearths-forgotten-content-re-use/2015-07-22. 
  61. ↑ Rohit Roy (July 14, 2015). "Workfront launches digital asset management solution". MarTech Advisor. http://www.martechadvisor.com/news/workfront-launches-digital-asset-management-solution/. 
  62. ↑ Dom Nicastro (July 22, 2015). "Make nomistake: Workfront invests in Digital Red Ink". CMS Wire. http://www.cmswire.com/digital-marketing/make-no-mistake-workfront-invests-in-digital-red-ink/. 

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