Company:Impel

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Impel
TypePrivate
IndustrySoftware AI for the automotive industry
Founded2011
HeadquartersSyracuse, New York, United States
Key people
Devin Daly and Michael Quigley
Number of employees
450 [1]
Websitehttps://impel.ai

Impel is a privately held software company providing software as a service and AI and technology to automotive, heavy truck, recreation, and heavy equipment dealers. The company also specializes in digital merchandising and AI-guided assistance to consumers throughout vehicle ownership.[2] Impel is headquartered in Syracuse, New York[3] and has international offices in London, Tbilisi, Toronto, and Brighton, Australia.[4]

History

Impel was founded in 2011 by Mike Quigley and Devin Daly under the original name, SwipetoSpin.[5] In 2014, the company received funding from Stonehenge Growth Equity Partners [6] and rebranded from SwipetoSpin to SpinCar, focusing exclusively on developing 360-degree imaging solutions for the automotive retail industry.[5]

The company received its next round of funding from Wavecrest Growth Partners in 2018.[7]

In May of 2021, the company acquired Pulsar AI, an automotive conversational AI platform.[8] Following the acquisition, the company rebranded to Impel in March 2022.[9] In November 2022, Impel AI acquired Carlabs.ai, a U.S.-based provider of conversational AI products for the automotive service industry.[10]

Impel raised additional funding in 2023 from Silversmith Capital Partners[11] and went on to acquire Outsell[12], an automotive Customer Engagement Platform, in 2024.[13]

Recognitions

  • August 2024: Stevie Awards for Technology Excellence.[14]
  • July 2024: AI Breakthrough Award for Best Image Processing Solution [15]
  • July 2024: UK Motor Trader Award for IT Innovation of the Year[16]
  • June 2024: Co-founder, Devin Daly was named one of EY’s New York Entrepreneurs of the Year.[17]
  • 2019: Spincar Named 118th Fastest Growing Company in North America on Deloitte Technology Fast 500[18]

References

  1. https://www.nasdaq.com/articles/ai-generated-car-buying-impels-new-$104m-funding-drives-innovation
  2. Russo, Martin (July 31, 2024). "Devin Daly, Co-Founder and CEO at Impel - Transforming the Automotive Industry: Revolutionizing Customer Lifecycle Management with AI-Powered Innovation from Inception to Global Leadership". https://www.aitimejournal.com/devin-daly-co-founder-and-ceo-at-impel-transforming-the-automotive-industry-revolutionizing-customer-lifecycle-management-with-ai-powered-innovation-from-inception-to-global-leadership/49677/. 
  3. "Impel - Products, Competitors, Financials, Employees, Headquarters Locations". https://www.cbinsights.com/company/impel-1. 
  4. Georgia, Forbes (May 11, 2021). "SpinCar Acquires Pulsar AI, the Industry's Most Advanced Conversational Artificial Intelligence Platform • Forbes Georgia". https://forbes.ge/en/spincar-acquires-pulsar-ai-the-industry-s-most-advanced-conversational-artificial-intelligence-platform/. 
  5. 5.0 5.1 Editor, AADA (December 12, 2018). "WHAT DRIVES SPINCAR'S DEVIN DALY?". https://automotivedealer.com.au/what-drives-spincars-devin-daly/. 
  6. https://www.wsj.com/articles/DJFVW00120140923ea9nqkeqg
  7. "SpinCar Receives $22 Million Growth Equity Investment". October 4, 2018. https://topmarkpartners.com/spincar-receives-22-million-growth-equity-investment/. 
  8. News, C. B. T. (May 11, 2021). "Breaking: SpinCar announces acquisition of Pulsar AI, a leading conversational AI platform". https://www.cbtnews.com/breaking-spincar-announces-acquisition-of-pulsar-ai-a-leading-conversational-ai-platform/. 
  9. "SpinCar renamed Impel, offers 2nd chance F&I tool | Automotive News". https://www.autonews.com/nada/spincar-renamed-impel-offers-2nd-chance-fi-tool. 
  10. "The year of M&A continues with Impel acquiring CarLabs". https://www.autoremarketing.com/ar/technology/year-ma-continues-impel-acquiring-carlabs/. 
  11. https://www.wsj.com/articles/silversmith-leads-104-million-investment-in-software-startup-impel-11673646671
  12. News, C. B. T. (July 9, 2024). "Impel acquires Outsell to create groundbreaking AI sales/marketing platform". https://www.cbtnews.com/impel-acquires-outsell-to-create-groundbreaking-ai-sales-marketing-platform/. 
  13. "Impel acquires car dealer marketing technology company Outsell | Automotive News". https://www.autonews.com/retail/impel-acquires-car-dealer-marketing-technology-company-outsell. 
  14. "Stevie Awards for Technology Excellence - 2024 Stevie Winners". https://stevies-tech.secure-platform.com/site/page/the-awards/2024-stevie-winners. 
  15. "2024 Winners". https://aibreakthroughawards.com/2024-winners/. 
  16. "Motor Trader Independent Dealer Awards 2024 - 2024 Winners". https://indies.motortrader.com/motortraderindependentdealerawards2024/en/page/2024-winners. 
  17. LLP|authorurl:https://www.ey.com/en_us/people/victoria-kasper,+authorsalutation:%7Cauthorfirstname:Victoria |authorlastname:Kasper|authorjobtitle:Assistant Director, Ernst & Young. "EY Announces Winners for the Entrepreneur Of The Year® 2024 New York Award". https://www.ey.com/en_us/newsroom/2024/06/ey-announces-winners-for-the-entrepreneur-of-the-year-2024-new-york-award. 
  18. "SpinCar Ranked 118th Fastest Growing Company in North America on Deloitte's 2019 Technology Fast 500™". November 8, 2019. https://digitaldealer.com/press-releases/spincar-ranked-118th-fastest-growing-company-north-america-deloittes-2019-technology-fast-500/.