Company:Addepar

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Addepar, Inc.
TypePrivate
IndustryFinancial technology
FoundedSeptember 2009; 14 years ago (2009-09)
FoundersJoe Lonsdale
(Executive Chairman of the Board)
Jason Mirra[1]
Headquarters303 Bryant Street,
Mountain View, California
,
United States
Number of locations
4 (2019)
Area served
Worldwide
Key people
Eric Poirier (CEO)[2])
Stephen Snyder (CFO)
ProductsAddepar Platform
Open API
Services
AUMUS$2.7 trillion [3]
Number of employees
425[4] (2016[4])
Websiteaddepar.com

Addepar, Inc. is an American wealth management platform for registered investment advisors specializing in data aggregation, analytics, and portfolio reporting.[5]


History

Origins

In 2004, Joe Lonsdale co-founded Palantir Technologies,[6] a company that builds software to enable the unification of data sets so that intelligence analysts can run queries for surveillance and monitoring, and financial institutions can identify fraud.[7] In 2009, Lonsdale transitioned to an adviser and stopped working full-time at Palantir to launch Addepar.[7]

2009: Formation

The company was incorporated as Addepar, Inc. in September 2009. Addepar was co-founded by Palantir co-founder Joe Lonsdale and an ex-employee of Palantir Jason Mirra in 2009.[8] From 2009 through 2012, Addepar grew without a sales and marketing department with clients coming from referrals of early investors in the company.[6]

2012–2013: RIA focus

In 2012, Addepar expanded its target clients to include RIAs. To this focus, RIABiz reported that Addepar in 2012 was "beginning to roll out a sales and marketing force to bring in the big clients." In doing so, Addepar and Advent's Black Diamond were competing for the same RIA customers.[6] In October 2012, Bloomberg Businessweek reported that Joe Lonsdale was running Addepar "attempting to modernize the software that ultra-wealthy families and foundations use to manage their billions."[7] In 2013, Addepar focused on expanding risk analytics and their client portal.[1]

2013–2014: Management transition

In 2013, Addepar hired a head of sales from its competitor Advent (Black Diamond) who at the time was "widely considered the industry leader according to RIABiz.[9] During 2013, Addepar's primary competition Black Diamond, Tamarac and Orion "pulled away in the battle for RIA market share, with each of the brands adding about 50% to their asset administration totals".[9] In 2013, Addepar sought to transition out of start-up mode and hired a new CEO and COO to start building out the company's management.[9] In January 2013 Eric Poirier previously of Palantir was hired and in July of that year became CEO.[9]

2015–Present

In 2017, Addepar received a $140 million round of funding from Valor Equity Partners.[10] While CEO Eric Poirier has not commented on the valuation of the company, the amount of funding the company has received likely makes it a unicorn.[11] According to PitchBook the company's valuation stands at $500 million.

The same year, Addepar partnered with Morgan Stanley. Addepar provided software that consolidated information about the assets of ultra-wealthy Morgan Stanley clients and provided tailored reporting based on that information.[12]

In May 2017, Addepar acquired AltX, a machine learning platform aimed at alt investments.[13][14]

In January 2019, Addepar hired six new executives to the company's team.[15] In June 2019, the company launched a mobile app to complement its portfolio management software.[16] The app is built to provide a consolidated view of a client's portfolio.[17]

Products and services

Addepar's platform provides analytics and performance analysis of portfolios and market data with software for managing high-net-worth and ultra-high-net-worth clients.[18]

It's technology involves a mixture of proprietary and open-source software. The web frontend runs on Node.js and is developed with Ember, Lodash, QUnit, and D3.[19] Addepar's backend services run primarily on Java, including with Jetty, and Jersey.[19]

Addepar Platform

As Joe Lonsdale co-founded Addepar and Palantir Technologies; some of the first algorithms behind the Addepar platform were collaborated on by early Palantir employees.[5]

In 2012, Fortune reported that Addepar was connecting family offices and endowments to their respective investment managers and third parties managing their assets "facilitating fund transfers, generating speedy reports, tracking currency conversions, and cutting down on data-entry errors."[20]

The Addepar software facilitates both visualizing an investment portfolio's exposures at the individual asset class and also tabulating the portfolio's total value according to realtime value of the assets under management.[21] In 2014, The Wall Street Journal reported the Addepar platform as providing investment advisors "a dashboard to track the performance of many types of asset classes in one place."

In April 2015, Addepar released a fully browser-based version of the platform.[22]

Open API

In September 2016, Salesforce.com announced their partnership with Addepar for Salesforce's Wave Financial Services Cloud to facilitate financial advisers with the analytic tools to see across disparate and siloed asset classes producing a single visual whole for the client.[23]

In October 2016, Addepar released their Open API to provide clients and integration partners what Crowdfund Insider explained as "a programmatic solution to tie Addepar’s data and calculations into a multitude of other products and systems."[23]

Criticism and controversy

Housing benefits program

Addepar, Palantir, Facebook and Salesforce.com have been criticized for their programs to subsidize employee housing if employees live within a defined proximity to their headquarters to encourage employees to spend more time at work and due to increasing housing rents in the area.[24] Business Insider reported there is no consensus as to whether or not this contributes to gentrification of neighborhoods claimed by the chief executive officer, John Liotti, of East Palo Alto community advocacy group Able Works.[24] In defense of Addepar's $300 a month program head of people Lissa Minkin explained the program allowed for employees to allocate more time to their families and personal interests; specifically "not having a long commute makes a huge positive impact on maintaining a healthy work-life balance."[24]

References

  1. ↑ 1.0 1.1 Hampton, Dina (8 March 2013). "10 Most Influential RIA Figures Going Into 2013 and How They're Reshaping the Industry, Part 1" (in English). RIABiz LLC. United States: RIABiz. http://riabiz.com/a/2013/3/8/10-most-influential-ria-figures-going-into-2013-and-how-theyre-reshaping-the-industry-part-1. Retrieved 13 February 2017. 
  2. ↑ Feintzeig, Rachel (15 June 2016). "Male CEOs Detail Their Work-Life Rules" (in English). Dow Jones & Company Inc. New York, N.Y., United States: Wall Street Journal. p. B1. https://www.wsj.com/articles/male-ceos-tell-us-their-work-life-rules-1465896602. Retrieved 21 December 2016. 
  3. ↑ "Addepar Valued at $2.17 Billion as Investors Bet on Wealth-Management Tech". https://www.wsj.com/articles/addepar-valued-at-2-17-billion-as-investors-bet-on-wealth-management-tech-11623756600https://www.wsj.com/articles/addepar-valued-at-2-17-billion-as-investors-bet-on-wealth-management-tech-11623756600. Retrieved 17 June 2021. 
  4. ↑ 4.0 4.1 Silverman, Rachel (21 July 2016). "Companies Use Smartphones to Deliver Mental-Health Help" (in English). Nationwide News Pty Ltd. Australia: The Australian. p. 24. 
  5. ↑ 5.0 5.1 "How Addepar built an ecosystem around the ultra-high net worth investment community with CEO Eric Poirier". Tearsheet. https://tearsheet.co/future-of-investing/how-addepar-built-an-ecosystem-around-the-ultra-high-net-worth-investment-community-with-ceo-eric-poirier/. Retrieved 26 November 2019. 
  6. ↑ 6.0 6.1 6.2 O'Mara, Kelly (10 June 2012). "Addepar means to be the only technology platform RIAs will ever need -- and has MIT minds and PayPal money to back it up" (in English). RIABiz LLC. United States: RIABiz. http://riabiz.com/a/2012/6/11/addepar-means-to-be-the-only-technology-platform-rias-will-ever-need-and-has-mit-minds-and-paypal-money-to-back-it-up. Retrieved 13 February 2017. 
  7. ↑ 7.0 7.1 7.2 Vance, Ashlee (18 October 2012). "Addepar's Software for the Super-Rich" (in English). Bloomberg L.P.. United States: Bloomberg Businessweek. https://www.bloomberg.com/news/articles/2012-10-18/addepars-software-for-the-super-rich. Retrieved 30 January 2017. 
  8. ↑ "Addepar Names CEO, President and COO" (in English). Close Up Media, Inc.. United States: Close-Up Media, Inc.. 20 July 2013. 
  9. ↑ 9.0 9.1 9.2 9.3 O'Mara, Kelly (23 March 2014). "The Face of Addepar Leaves the Company Amid Intrigue About Just Where It Stands With the RIA Market" (in English). RIABiz LLC. United States: RIABiz. http://riabiz.com/a/2014/3/24/the-face-of-addepar-leaves-the-company-amid-intrigue-about-just-where-it-stands-with-the-ria-market. Retrieved 21 February 2017. 
  10. ↑ "Addepar CEO says investors want better returns, fear volatility". Reuters. https://www.reuters.com/article/us-investment-summit-addepar/addepar-ceo-says-investors-want-better-returns-fear-volatility-idUSKCN1NK2XL. Retrieved 26 November 2019. 
  11. ↑ "Addepar raises $140 million so more of the ultra-rich can know exactly what they’re doing with their money". TechCrunch. https://techcrunch.com/2017/06/08/addepar-raises-140-million-so-more-of-the-ultra-rich-can-know-exactly-what-theyre-doing-with-their-money/. Retrieved 26 November 2019. 
  12. ↑ "Morgan Stanley partners with Addepar to see more of clients' wealth". Reuters. https://www.reuters.com/article/us-morgan-stanley-wealth-addepar-idUSKBN14V1QB. Retrieved 26 November 2019. 
  13. ↑ "Addepar acquires alt investment platform" (in en). 2017-05-17. https://www.financial-planning.com/news/addepar-acquires-alt-investment-platform. 
  14. ↑ "Addepar acquires AltX to expand in alternatives" (in en-US). 2017-05-17. https://www.investmentnews.com/addepar-acquires-altx-to-expand-in-alternatives-71362. 
  15. ↑ "What’s behind Addepar’s latest executive hires". Financial Planning. https://www.financial-planning.com/news/addepar-hires-a-new-executive-board-cfo-cro. Retrieved 26 November 2019. 
  16. ↑ "Mobile portfolio reporting comes to the UHNW client". Financial Planning. https://www.financial-planning.com/news/addepar-launches-mobile-app-for-high-net-worth-consumers. Retrieved 26 November 2019. 
  17. ↑ "Two fintech firms providing tools for uber wealthy clients". InvestmentNews. https://www.investmentnews.com/article/20190617/FREE/190619931/two-fintech-firms-providing-tools-for-uber-wealthy-clients. Retrieved 26 November 2019. 
  18. ↑ "Fidelity boosts tech offerings for advisors". Financial Planning. https://www.financial-planning.com/news/fidelity-boosts-tech-offerings-for-advisors-through-open-architecture. Retrieved 26 November 2019. 
  19. ↑ 19.0 19.1 Tylwalk, John (2017-10-23). "Our Tech Stack" (in en). https://medium.com/build-addepar/our-tech-stack-a4f55dab4b0d. 
  20. ↑ Lashinsky, Adam (11 September 2012). "Money management, Silicon Valley-style" (in English). Time Inc.. United States: Fortune. http://fortune.com/2012/09/11/money-management-silicon-valley-style/. Retrieved 27 December 2016. 
  21. ↑ Collins, Margaret (7 August 2015). "A How-To Guide for Opening Your Own Wealth Management Firm" (in English). Bloomberg L.P.. United States: BloombergMarkets. p. 14. https://www.bloomberg.com/news/articles/2015-08-07/a-how-to-guide-for-opening-your-own-wealth-management-firm. Retrieved 13 January 2017. 
  22. ↑ "Review: Nevin Freeman pops the Addepar hood to see what $50 million of coding can do for RIA software". RIABiz. https://riabiz.com/a/2015/4/29/review-nevin-freeman-pops-the-addepar-hood-to-see-what-50-million-of-coding-can-do-for-ria-software. Retrieved 26 November 2019. 
  23. ↑ 23.0 23.1 Hobey, Erin (26 October 2016). "Addepar: With $500B in Assets & New Salesforce Partnership, Launches Open API" (in English). Crowded Media Group. United States: Crowdfund Insider. http://www.crowdfundinsider.com/2016/10/91710-addepar-500b-assets-salesforce-partnership-launches-open-api/. Retrieved 29 December 2016. 
  24. ↑ 24.0 24.1 24.2 Oran, Olivia (17 December 2015). "Facebook will give employees $10,000 if they move within 10 miles of its headquarters" (in English). Business Insider Inc.. United States: Business Insider. http://www.businessinsider.com/r-facebook-puts-a-price-on-suburban-living-for-employees-2015-12. Retrieved 25 January 2017. 

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