Biography:Ganna Pogrebna

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Ganna Pogrebna
Born (1980-07-04) 4 July 1980 (age 45)
NationalityBritish
Alma mater
Occupation
  • Behavioral scientist
  • Author
  • Educator
Websitegannapogrebna.com

Ganna Pogrebna (born 4 July 1980) is a British-Australian economist, behavioural data scientist, decision theorist, educator, author, and academic writer.[1] She currently serves as David Trimble Chair in Leadership and Organisational Transformation at Queen's University Belfast, the Lead for Behavioral Data Science at the Alan Turing Institute, Non-Residential Fellow at Australian Strategic Policy Institute (ASPI), and an Honorary Professor of Behavioral Business Analytics and Data Science at the University of Sydney.[2][3]

She is known for her work in combining data science methods with those from economics and psychology to model human behavior under risk and uncertainty.[4][5] She is a co-editor of the Cambridge Handbook of Behavioural Data Science.[6]

Education

Pogrebna holds a master's degree in economics from the University of Missouri, Kansas City, and has obtained her Ph.D. in economics and social sciences from the University of Innsbruck, Austria.[7]

Career

Pogrebna is a researcher and academic in behavioral data science, decision theory, risk modelling, and human-machine teaming. She is currently a Professor at Queen's University Belfast. Additionally, she is a Lead of Behavioral Data Science[8] at the Alan Turing Institute in London,[9][10][11] holds a research professorship position at the University of Sydney Business School.[12] She is also a fellow at the Australian Strategic Policy Institute (ASPI) . Until August 2025, she served as Executive Director of the Artificial Intelligence and Cyber Futures Institute.[13]

Pogrebna has taught and supervised students in data science, cyber security,[14] behavioral data science, business analytics and artificial intelligence.[15] She has also worked as a consultant for private and public sector companies in various industries.[16][17] Pogrebna communicates her research through her Behavioural Data Science Week newsletter on LinkedIn, YouTube blog "Data Driven" and "Inclusion AI. Blog", and is a regular contributor to various blogs and media outlets.[18] She is methods editor at Leadership Quarterly, editor at Scientific Reports and associate editor of Judgement and Decision Making.[19][20][21]

Notable research works

In 2021, her team's box office predicting technology was discussed at the Stockholm Film Festival.[22][23][24] In 2018, she co-developed a model predicting parental risk attitudes based on the characteristics of children, revealing gender inequalities in parenting.[25][26][27] In 2019, she contributed to a Council of Europe study on the implications of advanced digital technologies for human rights.[28] In 2020-2021, she researched handwashing patterns and protected vulnerable groups during the COVID-19 pandemic.[29][30] In 2022, Pogrebna's work highlighted the threats and benefits of software products used in schools and at home.[31][32] Her work also emphasised the critical role of AI in discovering new cancer biomarkers by integrating complex biological data, while also cautioning against the risks of embedded algorithmic bias in medical diagnostics.[33]

In 2023-2024, Pogrebna has advanced the strategic use of digital twins by demonstrating their value in simulating complex change scenarios for business and policy.[34] In 2024, in analysing behavioural barriers to electric vehicle uptake, Pogrebna identified “charger anxiety” as a dominant psychological factor driving Australians toward hybrid cars, highlighting infrastructure and trust gaps in sustainable mobility transitions.[35] She also contributed to environmental AI applications by demonstrating how machine learning can be used to trace sources of waterborne pollution and support regulatory enforcement, including dynamic tracking of plastic “islands” in river deltas.[36]

In 2024, she led a landmark multi-institutional study examining the career trajectories of 757 women leaders across race, time, and sector, showing that Black women are more likely to take career risks early in their professional lives—a finding with significant implications for diversity and leadership development strategies.[37] Pogrebna’s research explored how algorithmic misogyny and early negative experiences with AI systems shape long-term disengagement and digital distrust among women, contributing to a widening gender gap in technology adoption.[38]

In 2025, Pogrebna’s work on nuclear decision-making leverages human-machine teaming modelling and digital twin technologies to reduce the risk of escalation and miscalculation in high-stakes geopolitical environments. As part of the European Leadership Network’s Nuclear and New Technologies (NNT) Project, Pogrebna co-led the development of a prototype digital twin designed to simulate crisis scenarios across nuclear command, control, and communication (NC3) systems.[39]

Bibliography

  • Navigating New Cyber Risks: How Businesses can Plan, Build and Manage Safe Spaces in the Digital Age, co-author (2019)
  • Big Bad Bias Book (2025)
  • The Cambridge Handbook of Behavioural Data Science (2006)

Awards and honours

  • British Academy of Management Award (2018)[40]
  • Pogrebna's work in risk analytics and modeling has been recognized through the Leverhulme Research Fellowship award.[41]
  • In January 2020, she was named the winner of TechWomen100, an award for leading female experts in Science, Technology, Engineering, and Mathematics in the UK.[42]
  • She has also been named one of the 20+ Inspiring Data Scientists by AI Time Journal.[43]
  • In 2024 she won the Women in AI Asia-Pacific Award for her work in Risk and Cybersecurity.[44]
  • In 2024 Pogrebna was a Finalist in the AI Leader of the Year category at the Australian AI Awards 2024.[45]
  • In 2025 Pogrebna received an AI in Cyber Security Champion Award at the Australian Women in Security Awards.[46]

References

  1. ↑ "Ganna Pogrebna". https://scholar.google.com.vn/citations?user=KKFHXSsAAAAJ&hl=vi. Retrieved 23 January 2023. 
  2. ↑ Plackett, Benjamin (12 October 2022). "The rural areas missing out on AI opportunities" (in en). Nature 610 (7931): S17. doi:10.1038/d41586-022-03212-7. Bibcode: 2022Natur.610S..17P. 
  3. ↑ Blavatskyy, Pavlo; Pogrebna, Ganna (1 February 2010). "Endowment effects? "Even" with half a million on the table!" (in en). Theory and Decision 68 (1–2): 173–192. doi:10.1007/s11238-009-9152-4. https://link.springer.com/article/10.1007/s11238-009-9152-4. Retrieved 23 January 2023. 
  4. ↑ "Behavioural data science" (in en). https://www.turing.ac.uk/research/research-programmes/finance-and-economics/behavioural-data-science. Retrieved 23 January 2023. 
  5. ↑ Blavatskyy, Pavlo; Pogrebna, Ganna (1 March 2008). "Risk Aversion when Gains are Likely and Unlikely: Evidence from a Natural Experiment with Large Stakes" (in en). Theory and Decision 64 (2–3): 395–420. doi:10.1007/s11238-007-9056-0. https://link.springer.com/article/10.1007/s11238-007-9056-0. Retrieved 23 January 2023. 
  6. ↑ "The Cambridge Handbook of Behavioural Data Science". Cambridge University Press. 2026. https://www.cambridge.org/core/books/cambridge-handbook-of-behavioural-data-science/D95FB48167B9F693F18141FE08CCEEB8. 
  7. ↑ "Ganna Pogrebna - Agenda Contributor" (in en). https://www.weforum.org/agenda/authors/ganna-pogrebna. 
  8. ↑ "Exploring Behavioral Data Science with Ganna Pogrebna" (in en-AU). https://www.habitweekly.com/podcast-episodes/exploring-behavioral-data-science-with-ganna-pogrebna-2. Retrieved 23 January 2023. 
  9. ↑ "Cultural differences account for global gap in online regulation -- study" (in en). https://www.eurekalert.org/news-releases/694459. Retrieved 23 January 2023. 
  10. ↑ "The emotions that make a film a hit... or a miss". 18 December 2018. https://www.bbc.com/news/entertainment-arts-46385657. Retrieved 23 January 2023. 
  11. ↑ Kharlamov, Alexander; Pogrebna, Ganna (July 2021). "Using human values-based approach to understand cross-cultural commitment toward regulation and governance of cybersecurity †" (in en). Regulation & Governance 15 (3): 709–724. doi:10.1111/rego.12281. 
  12. ↑ "Staff Profile" (in en-AU). https://www.sydney.edu.au/business/about/our-people/academic-staff/ganna-pogrebna.html. Retrieved 23 January 2023. 
  13. ↑ "The rural areas missing out on AI opportunities" (in en). 12 October 2022. pp. S17–S17. doi:10.1038/d41586-022-03212-7. https://www.nature.com/articles/d41586-022-03212-7. 
  14. ↑ "Cyber attacks, Psychology and Curiosity with Gana Pogrebna - The Curious Advantage Podcast" (in en). https://audioboom.com/posts/8192504-cyber-attacks-psychology-and-curiosity-with-gana-pogrebna-the-curious-advantage-podcast. Retrieved 23 January 2023. 
  15. ↑ Tulloh, Bobbie. "Artificial Intelligence and Cyber Futures Institute" (in en-AU). https://research.csu.edu.au/our-profile/research-centres/aicf. Retrieved 23 January 2023. 
  16. ↑ Blavatskyy, Pavlo; Pogrebna, Ganna (1 July 2009). "Myopic loss aversion revisited" (in en). Economics Letters 104: 43–45. doi:10.1016/j.econlet.2009.03.023. https://www.sciencedirect.com/science/article/abs/pii/S016517650900113X. Retrieved 23 January 2023. 
  17. ↑ Towers-Clark, Charles. "Relaxed, Anxious, Ignorant: Our Attitudes Towards CyberSecurity Are Making The Problem Worse" (in en). https://www.forbes.com/sites/charlestowersclark/2018/11/09/relaxed-anxious-ignorant-our-attitudes-towards-cybersecurity-are-making-the-problem-worse/?sh=5114eeba673a. Retrieved 23 January 2023. 
  18. ↑ Pogrebna, Ganna; Krantz, David H.; Schade, Christian; Keser, Claudia (1 October 2011). "Words versus actions as a means to influence cooperation in social dilemma situations" (in en). Theory and Decision 71 (4): 473–502. doi:10.1007/s11238-011-9248-5. https://link.springer.com/article/10.1007/s11238-011-9248-5. 
  19. ↑ "FICO on LinkedIn: LIVE NOW: AI and Regulation: Is Your AI Ethical? The Answer May Surprise… | 33 comments" (in en). https://www.linkedin.com/video/live/urn:li:ugcPost:6828353859648311296/. Retrieved 23 January 2023. 
  20. ↑ "Report finds startling disinterest in ethical, responsible use of AI among business leaders" (in en). https://www.zdnet.com/article/fico-report-finds-startling-disinterest-in-ethical-responsible-use-of-ai-among-business-leaders/. Retrieved 23 January 2023. 
  21. ↑ Blavatskyy, Pavlo R.; Pogrebna, Ganna (September 2010). "Models of stochastic choice and decision theories: why both are important for analyzing decisions" (in en). Journal of Applied Econometrics 25 (6): 963–986. doi:10.1002/jae.1116. https://onlinelibrary.wiley.com/doi/abs/10.1002/jae.1116. Retrieved 23 January 2023. 
  22. ↑ "'Man in a hole' films are most likely to be blockbusters, according to AI" (in en). 18 December 2018. https://www.ctvnews.ca/entertainment/man-in-a-hole-films-are-most-likely-to-be-blockbusters-according-to-ai-1.4223738?cache=. Retrieved 23 January 2023. 
  23. ↑ "Scientists uncover formula for box office movie success" (in en). 24 July 2018. https://www.theguardian.com/film/2018/jul/24/uk-scientists-uncover-formula-box-office-movie-success. Retrieved 23 January 2023. 
  24. ↑ "Seminars and special presentations" (in sv). 1 November 2018. https://www.stockholmfilmfestival.se/sv/seminars-and-special-presentations. Retrieved 23 January 2023. 
  25. ↑ Chizema, Amon; Pogrebna, Ganna (1 October 2019). "The impact of government integrity and culture on corporate leadership practices: Evidence from the field and the laboratory" (in en). The Leadership Quarterly 30 (5): 101303. doi:10.1016/j.leaqua.2019.07.001. 
  26. ↑ Pogrebna, Ganna (1 February 2008). "Naïve advice when half a million is at stake" (in en). Economics Letters 98 (2): 148–154. doi:10.1016/j.econlet.2007.04.024. https://linkinghub.elsevier.com/retrieve/pii/S0165176507001371. Retrieved 23 January 2023. 
  27. ↑ "CSDL | IEEE Computer Society". https://www.computer.org/csdl/proceedings-article/dapps/2020/09126010/1liyNbwxagw. Retrieved 23 January 2023. 
  28. ↑ Chizema, Amon; Pogrebna, Ganna (1 October 2019). "The impact of government integrity and culture on corporate leadership practices: Evidence from the field and the laboratory" (in en). The Leadership Quarterly 30 (5): 101303. doi:10.1016/j.leaqua.2019.07.001. 
  29. ↑ "India confronts COVID-19 with scarce running water" (in en). 7 April 2020. https://www.nationalgeographic.com/science/article/hand-washing-can-combat-coronavirus-but-can-the-rural-poor-afford-frequent-rinses. Retrieved 23 January 2023. 
  30. ↑ Pogrebna, Ganna; Oswald, Andrew J.; Haig, David (1 March 2018). "Female babies and risk-aversion: Causal evidence from hospital wards" (in en). Journal of Health Economics 58: 10–17. doi:10.1016/j.jhealeco.2017.12.006. PMID 29408151. 
  31. ↑ "Ganna Pogrebna - Editorial Board - The Leadership Quarterly - Journal - Elsevier". https://www.journals.elsevier.com/the-leadership-quarterly/editorial-board/ganna-pogrebna. Retrieved 23 January 2023. 
  32. ↑ "How schools can make technology safer for kids to use" (in en). https://www.theeducatoronline.com/k12/news/how-schools-can-make-technology-safer-for-kids-to-use/280402. Retrieved 23 January 2023. 
  33. ↑ "Can AI solve cancer’s diagnostic woes?". 21 January 2025. https://cen.acs.org/analytical-chemistry/diagnostics/Can-AI-solve-cancer-diagnostic-woes/102/i10#. 
  34. ↑ "Digital Twins Can Help You Make Better Strategic Decisions" (in en). 23 September 2024. https://hbr.org/2024/09/digital-twins-can-help-you-make-better-strategic-decisions. 
  35. ↑ Andrews, Bruce. "Range anxiety – or charger drama?" (in en-AU). news.csu.edu.au. https://news.csu.edu.au/opinion/range-anxiety-or-charger-drama. 
  36. ↑ "Accelerate EHS with AI: Tracking, Monitoring, and Managing Chemical Contamination in Water". https://www.3eco.com/article/ai-water-pollution-tracking/. 
  37. ↑ "Black women take more career risks to reach top leadership positions" (in en). https://fortune.com/2024/06/19/black-women-career-risks-leaders-ceos/. 
  38. ↑ "AI is creating a new gender divide" (in en). 10 July 2025. https://www.newsweek.com/ai-misogyny-gender-gap-bias-technology-2095557. 
  39. ↑ "Technological complexity and risk reduction". https://europeanleadershipnetwork.org/policy-brief/technological-complexity-and-risk-reduction-using-digital-twins-to-navigate-uncertainty-in-nuclear-weapons-decision-making-and-edt-landscapes/. 
  40. ↑ "Birmingham researcher receives British Academy of Management Award" (in en). https://www.birmingham.ac.uk/news/2018/birmingham-researcher-receives-british-academy-of-management-award. Retrieved 23 January 2023. 
  41. ↑ "The Leverhulme Trust". https://www.leverhulme.ac.uk/listings?field_grant_scheme_target_id=3. 
  42. ↑ "TechWomen100 Individual Winner 2019". https://wearetechwomen.com/ganna-pogrebna-the-alan-turing-institute/. 
  43. ↑ "20+ Inspiring Data Scientists to Follow". 19 March 2020. https://www.aitimejournal.com/data-scientists/. 
  44. ↑ Andrews, Bruce. "International AI award for risk and cybersecurity" (in en-AU). https://news.csu.edu.au/latest-news/international-ai-award-for-risk-and-cybersecurity. 
  45. ↑ "2024 Winners and finalists" (in en). australianaiawards.com.au. https://australianaiawards.com.au/winners/2024-winners-and-finalists. 
  46. ↑ "2025 Winners" (in en-AU). https://womeninsecurityawards.com.au/2025-winners/. 



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