Biography:Seunga Venus Jin

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Short description: Social scientist

Seunga Venus Jin
OccupationAssociate Dean for Education, Director of Artificial Intelligence and Media Lab, Professor of Digital Media
Academic background
EducationUniversity of Southern California (MA, PhD)
Academic work
DisciplineCommunication studies
Sub-disciplineEmerging technologies, AI-empowered digital transformation, Influencer marketing, Strategic communication, Personal branding, Integrated marketing communication
InstitutionsNorthwestern University

Seunga Venus Jin (earlier writing as Seung-A Annie Jin)[1] is a social scientist, data scientist, and academic administrator. She serves as Professor in Residence in the Communication Program at Northwestern University, Associate Dean for Education, and founding director of the Artificial Intelligence and Media (AIM) Lab.[2][3][4]

Education

Jin graduated Summa Cum Laude with a bachelor of arts degree from Yonsei University.[5] She also received her master's and doctoral degrees from the Annenberg School for Communication and Journalism at the University of Southern California.[2]

Academic career

Jin has held faculty appointments at multiple institutions. She served as an Assistant Professor of Communication at Boston College, a tenured Associate Professor of Marketing Communication at Emerson College, and a tenured Associate Professor of Marketing at Sejong University Business School in South Korea.[2][6]

At Northwestern, Jin has served as professor in residence in the Communication Program in NU-Q since 2019. She was director of the Communication Program from 2022 to 2023. Since 2024, she has been Associate Dean for Education and founding director of the Artificial Intelligence and Media Lab.[7]

Jin's research is interdisciplinary, combining social science and data science approaches to study the impact of digital media, emerging technologies, artificial intelligence, and digital transformation on human behavior and decision making. She has published over 70 peer-reviewed journal articles, including in Journal of Communication, New Media & Society, Journal of Advertising, Journal of Broadcasting & Electronic Media, and Journal of Consumer Affairs. [8][9][10]

Her work has addressed both theoretical and applied topics, including human-machine interaction, AI, virtual reality, marketing communication, and consumer psychology.[11]

Industry experience

Jin has co-founded two technology startups and served as a marketing director and branding advisor for fintech and edtech startups.[12]

Award

Her 2022 article in Journal of Consumer Affairs, examining narcissism, altruism, and charitable giving during the COVID-19 pandemic, was nominated as a finalist for the JCA 2023 Best Article Award.[13]

References

  1. ↑ Jin, Seung-A Annie (March 1, 2012). "Effects on Mood of Activating the Private Versus the Collective Self". Social Behavior and Personality 40 (2): 189–194. doi:10.2224/sbp.2012.40.2.189. 
  2. ↑ 2.0 2.1 2.2 "Seunga Venus Jin : Faculty Experts" (in en). https://news.northwestern.edu/for-journalists/faculty-experts/expert/seunga-venus-jin. 
  3. ↑ "Dr. Venus Seunga Jin". Qatar Foundation. https://www.wise-qatar.org/biography/dr-venus-seunga-jin/. 
  4. ↑ "Seunga Venus Jin". https://scholar.google.com/citations?user=nfeAY04AAAAJ&hl=en. 
  5. ↑ "About". S. Venus Jin. https://www.venus-ai.tech/about. 
  6. ↑ Staff, Emerson Today (July 20, 2015). "Annie Jin receiving Mann Stearns Award" (in en-US). https://today.emerson.edu/2015/07/20/annie-jin-receiving-mann-stearns-award/. 
  7. ↑ "S. Venus Jin" (in en). https://www.qatar.northwestern.edu/directory/profiles/jin-s-venus.html. 
  8. ↑ Jin, S.V (2024). "Technopian but lonely investors?: Comparison between investors and non-investors of blockchain technologies, cryptocurrencies, and non-fungible tokens (NFTs) in Artificial Intelligence-driven FinTech and decentralized finance (DeFi).". Telematics & Informatics Reports 14. doi:10.1016/j.teler.2024.100128. 
  9. ↑ Jin, Seunga Venus; Muqaddam, Aziz; Ryu, Ehri (2024-10-19). ""I See Super-Rich (Versus Poor) People, Therefore I Spend": Effects of Social Comparison and Donation Mode on Egoistic Spending versus Altruistic Giving" (in en). International Journal of Strategic Communication 18 (5): 508–538. doi:10.1080/1553118X.2024.2373370. ISSN 1553-118X. https://www.tandfonline.com/doi/full/10.1080/1553118X.2024.2373370. 
  10. ↑ Zhang, Yixuan; Gaggiano, Joseph D; Yongsatianchot, Nutchanon; Suhaimi, Nurul M; Kim, Miso; Sun, Yifan; Griffin, Jacqueline; Parker, Andrea G (2023-04-19). "What do We Mean when We Talk about Trust in Social Media? A Systematic Review". Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems. CHI '23. New York, NY, USA: Association for Computing Machinery. pp. 1–22. doi:10.1145/3544548.3581019. ISBN 978-1-4503-9421-5. https://doi.org/10.1145/3544548.3581019. 
  11. ↑ Jin, S. Venus; Ryu, Ehri; Muqaddam, Aziz (August 6, 2021). "I trust what she's #endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing" (in en). Journal of Fashion Marketing and Management: An International Journal 25 (4): 665–681. doi:10.1108/JFMM-04-2020-0059. ISSN 1361-2026. http://www.emerald.com/jfmm/article/25/4/665-681/226708. 
  12. ↑ "Faculty Spotlight: Professor Venus Jin" (in en). https://www.qatar.northwestern.edu/research/newsletters/2023-spring/faculty-spotlight-venus-jin.html. 
  13. ↑ Newspaper, The Peninsula (2022-08-08). "New academic leaders appointed at Northwestern in Qatar" (in en). https://thepeninsulaqatar.com/article/08/08/2022/new-academic-leaders-appointed-at-northwestern-in-qatar. 



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