Company:Antavo

From HandWiki
Antavo
TypeLoyalty program software
Headquarters
London
,
England
Websiteantavo.com

Antavo is a UK company marketing an AI-powered B2B loyalty platform to help companies develop and manage loyalty programs. It was founded in 2012 by Hungarian entrepreneurs Attila Kecsmár, Zsuzsa Kecsmár and Gábor Csarnai. Headquartered in London, its research base is in Szeged, Hungary.[1][2][3]

History

Antavo was founded in 2012 by Attila Kecsmár, Zsuzsa Kecsmár and Gábor Csarnai with initial investors including Seedcamp.[4] Antavo initially built software to enable companies to run promotional campaigns. The company eventually pivoted to focus on loyalty programs, winning an award for an early campaign it ran for the luxury fashion company Luisaviaroma.[5][6]

In 2022, it raised a series A funding round of €10 million.[7][8][9] Its deck highlighted its no-code solutions for brands seeking accessible loyalty technology.[7] In October 2024, Antavo gained attention for releasing an "AI avatar" based on an employee, intended to assist clients utilizing its software.[10] According to Entrepreneur in February 2025, the company is balancing growth with stability in preparation for a series B.[11]

Product

The company's primary offering is an API-based “AI Loyalty Cloud” software, which allows no-code building and management of loyalty programs. The platform powers rewards programs for major global corporations and brands including Brightline's Brightline Rewards,[12] Rip Curl,[13] KFC,[7] BMW,[7] Scandic Hotels,[14] Yeo Valley,[15] Whittard of Chelsea,[15] and Flying Tiger Copenhagen.[14]

Antavo publishes their annual Global Customer Loyalty Report that surveys 10k consumers and 2.5k marketers annually, presenting industry trends in loyalty.[16][15]

Awards

In May 2024. Antavo Co-founder Zsuzsa Kecsmár won the "Personality of the Year" at the International Loyalty Awards in Dubai, recognizing her role in making Antavo "the world's leading loyalty program technology provider."[16] The company also holds a number of distinctions from technology analysts and review platforms. It is included in Gartner's Market Guide as a Representative Vendor for Loyalty Program Vendors and in Forrester's The Loyalty Platforms Landscape, Q3 2025 report.[17][18][19][20]

References

  1. ↑ "Love, Tech, and Loyalty: The Antavo Journey | Entrepreneur" (in en). Entrepreneur. 2025-03-28. https://www.entrepreneur.com/en-gb/technology/love-tech-and-loyalty-the-antavo-journey/489101. 
  2. ↑ "Szegedi startup a világ legjobb hűségprogram-szolgáltatói között" (in hu). 2020-08-04. https://www.forbes.hu/uzlet/antavo-startup-gartner-szeged/. 
  3. ↑ Anna, Bánáti (2021-04-13). "Szingapúrban nyit irodát a szegedi startup" (in hu). https://www.forbes.hu/interju/szingapurban-nyit-irodat-a-szegedi-startup/. 
  4. ↑ R, Vignesh (2022-11-09). "Founded by four Hungarians, Seedcamp-backed Antavo snaps €10M to run next-gen omnichannel loyalty programs — TFN" (in en-US). https://techfundingnews.com/founded-by-four-hungarians-seedcamp-backed-antavo-snaps-e10m-to-run-next-gen-omnichannel-loyalty-programs/. 
  5. ↑ Forbes (2018-10-09). "Szegeden építenek nemzetközi startupot - rangos díjat kaptak Londonban" (in hu). https://www.forbes.hu/uzlet/antavo-szeged-dij-london/. 
  6. ↑ "Rangos díjat nyert a szegedi startup Londonban" (in hu). 2018-10-08. https://24.hu/fn/uzleti-tippek/2018/10/08/antavo-startup-dij-husegprogram-divat/. 
  7. ↑ 7.0 7.1 7.2 7.3 Chowdhury, Hasan. "Antavo wants to help brands like KFC and BMW build brand loyalty during a period of soaring inflation. Here's the 14-slide pitch deck it used to raise $10 million." (in en-US). https://www.businessinsider.com/antavo-raises-10-million-to-boost-loyalty-program-software-for-brands-2022-11. 
  8. ↑ "Több milliárdos tőkebevonás a sikeres szegedi informatikai cégnél, az Antavónál" (in hu). https://webradio.hu/hirek/belfold/tobb-milliardos-tokebevonas-a-sikeres-szegedi-informatikai-cegnel-az-antavonal. 
  9. ↑ Antavo AI Loyalty Cloud (2022-11-09). Antavo Co-Founder Zsuzsa Kecsmar Live Interviewed in Sky News About €10m Fundraising. Retrieved 2025-10-16 – via YouTube.
  10. ↑ "This business analyst is available 24/7 thanks to her AI avatar" (in en-US). 2024-10-17. https://www.yahoo.com/news/business-analyst-available-24-7-081127873.html. 
  11. ↑ "Scaling secrets" (in en). 2025-02-01. pp. 56-59. https://issuu.com/entrepreneuruk/docs/entrepreneur_united_kingdom_-_february_2025. 
  12. ↑ Gomez, George (2025-04-15). "Brightline Debuts Loyalty Program and Airline Link-Up" (in en-GB). https://www.businesstraveller.com/news/brightline-loyalty-program/. 
  13. ↑ Newman, Andrew Adam. "Why Rip Curl is rewarding loyalty points for going surfing" (in en-us). https://www.retailbrew.com/stories/2024/10/21/why-rip-curl-is-rewarding-loyalty-points-for-going-surfing. 
  14. ↑ 14.0 14.1 Team, TechRound (2024-09-18). "European Scaleup Antavo Sees 30% Revenue Surge, Ahead Of 2025 Funding Round" (in en-GB). https://techround.co.uk/news/european-scaleup-antavo-sees-30-revenue-surge-ahead-of-2025-funding-round/. 
  15. ↑ 15.0 15.1 15.2 Shaw, Neil (2025-01-15). "Shoppers only actively use half the loyalty programmes they join" (in en). https://www.walesonline.co.uk/whats-on/shopping/loyalty-card-trends-2025-tendendo-30785661. 
  16. ↑ 16.0 16.1 "Büszkeségünk: Szegedről indult startup társalapítója nyerte el első magyarként az „Év Embere” díját a nívós International Loyalty Awards-on" (in hu). https://szeged365.hu/2024/05/09/buszkesegunk-szegedrol-indult-startup-tarsalapitoja-nyerte-el-elso-magyarkent-az-ev-embere-dijat-a-nivos-international-loyalty-awards-on/. 
  17. ↑ "Market Guide for Loyalty Program Vendors" (in en). https://www.gartner.com/en/documents/6553402. 
  18. ↑ "Antavo Recognised in the 2023 Gartner® Market Guide for Loyalty Program Vendors" (in en-US). https://antavo.com/news/antavo-recognised-in-the-2023-gartner-market-guide-for-loyalty-program-vendors/. 
  19. ↑ "The Loyalty Platforms Landscape, Q3 2025" (in en). https://www.forrester.com/report/the-loyalty-platforms-landscape-q3-2025/RES184839. 
  20. ↑ "Antavo Named in The Loyalty Platforms Landscape, Q3 2025" (in en-US). https://antavo.com/news/antavo-named-in-the-loyalty-platforms-landscape-2025/. 




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