Company:AppNexus
| Type | Subsidiary |
|---|---|
| Industry | Online advertising |
| Founded | 2007 |
| Headquarters | New York City , United States |
Area served | Worldwide |
Key people | Michael Rubenstein (president) |
| Products | Infrastructure as a service Ad serving Analytics |
| Owner | Microsoft Corporation |
Number of employees | 1000+ |
| Parent | Xandr |
Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising.[1] Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia.[citation needed]
AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It has both demand-side platform (DSP), supply-side platform (SSP), and ad serving functionalities. It integrates with advertising sources including Google's "Authorized Buyers" ad exchange, Magnite, Pubmatic and other aggregators.[2][3] It operates out of multiple data centers, including one in Amsterdam serving Europe and the Middle East, in a facility shared with Equinix.[4]
In 2016, AppNexus was ranked #21 on Forbes Magazine's "The Cloud 100" list.[5]
In June 2018, AT&T announced it was acquiring the company and putting it under its Xandr division as a subsidiary.[6] AppNexus was reportedly sold for $1.6 billion, while most news outlets speculated the company did not sell for less than $2 billion.[7]
In October 2019, Xandr purchased Clypd, a privately-held technology company focused on enabling programmatic buying of linear television advertising.[8]
In December 2021, AT&T announced that they had agreed to sell Xandr to Microsoft for an undisclosed price, subject to customary closing conditions, including regulatory reviews.[9]
Founders and financing
AppNexus was founded by former Right Media staff, CTO Brian O'Kelley, and Mike Nolet, product manager and director of analytics,[10] with Michael Rubenstein, a former vice president and general manager at Google DoubleClick, who joined AppNexus as president in September 2009.[11] The company was financially backed by Microsoft, Khosla Ventures, First Round Capital, Venrock,[12] Kodiak Venture Partners, Marc Andreessen, Ben Horowitz, and Ron Conway; as of 2015 the company had raised $250 million in financing. O'Kelley stepped down as CEO in October 2018.[13]
References
- ↑ Stephanie Clifford (2010-03-12). "Instant Ads Set the Pace on the Web". The New York Times. https://www.nytimes.com/2010/03/12/business/media/12adco.html.
- ↑ AppNexus (2010-03-12). "AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising". Press release (Press release). PR Newswire. Archived from the original on 22 March 2010. Retrieved 2010-03-12.
- ↑ "AppNexus Expands Video Buying, Adds New Video Demand Partners". http://www.mediapost.com/publications/article/271701/appnexus-expands-video-buying-adds-new-video-dema.html.
- ↑ Liz Gannes (2010-10-05). "AppNexus Raises $50M for Real-time Ad Platform: Tech News and Analysis «". Gigaom.com. http://gigaom.com/2010/10/05/appnexus-raises-50m-for-real-time-ad-platform/.
- ↑ "The Cloud 100". Forbes. https://www.forbes.com/cloud100/.
- ↑ "AT&T to Acquire AppNexus" (in en). 25 June 2018. https://www.businesswire.com/news/home/20180625005372/en/ATT-Acquire-AppNexus.
- ↑ "AT&T Will Acquire AppNexus | AdExchanger" (in en-US). AdExchanger. 2018-06-25. https://adexchanger.com/tv-2/att-will-acquire-appnexus/.
- ↑ "Xandr Acquired Clypt in Move to Build Connevted TV Empire". 18 October 2019. https://adage.com/article/digital/xandr-acquires-clypd-move-build-connected-tv-empire/2208371..
- ↑ Foley, Mary Jo (December 21, 2021). "Microsoft to buy Xandr ad marketplace from AT&T". ZDNet. https://www.zdnet.com/article/microsoft-to-buy-xandr-ad-marketplace-from-at-t/.
- ↑ "Who We Are". AppNexus. http://www.appnexus.com/about/.
- ↑ [1]
- ↑ "AppNexus Secures $8 Million in Series B Funding". Pr-inside.com. http://www.pr-inside.com/appnexus-secures-8-million-in-series-r821371.htm.
- ↑ Brian O’Kelley Steps Down As AppNexus CEO Published by adexchanger.com on October 5, 2018, retrieved on September 11, 2019
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