Company:Appy Entertainment
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| Type | Video game developer |
|---|---|
| Founded | October 31, 2008 |
| Founder | Chris Ulm, Farzad Varahramyan, Paul O'Connor, Rick Olafsson, Emmanuel Valdez |
| Defunct | 2014 |
Appy Entertainment, Inc., was an American video-game developer focusing primarily on mobile and tablet devices.[1] Their most popular app was FaceFighter.[2] The company since to have shutdown around 2014.
Company information
Appy Entertainment was founded on October 31, 2008, by Chris Ulm, Farzad Varahramyan, Paul O'Connor, Rick Olafsson, and Emmanuel Valdez - all former executives of High Moon Studios.[3]
Appy was located at their "Secret Worldwide Headquarters", a loft-style office above an Irish Pub in Carlsbad, California.[4]
Appy released a number of apps with over 20 million downloads.
In September 2011, they reached a milestone of 10 million iOS downloaded on the FaceFighter app.[5]
Product pricing
While Appy began with a traditional premium pricing approach for their games, at some point switched to a free-to-play model. They also changed the pricing model of existing games like Trucks & Skulls from premium to free-to-play monetization.[6]
References
- ↑ Fikes, Bradley J. (January 14, 2009). "Video game startup relishes Carlsbad ambience". North County Times. http://www.nctimes.com/business/retail-video-game-startup-relishes-carlsbad-ambience/article_b22a0f11-a85e-5fee-be42-237829dbb817.html.
- ↑ "FaceFighter for iPhone" (in en). https://www.macworld.com/article/200988/facefighter.html.
- ↑ "Appy Entertainment Announces Record Numbers" (in en). 2011-09-20. https://www.businesswire.com/news/home/20110920007002/en/Appy-Entertainment-Announces-Record-Numbers.
- ↑ "Appy Entertainment" (in en). https://www.gamesindustry.biz/resources/directory/company/appy-entertainment.
- ↑ Sakuraoka-Gilman, Matt. "Appy's FaceFighter franchise pushes it past 10 million iOS downloads". https://www.pocketgamer.biz/news/33563/appys-facefighter-franchise-pushes-it-past-10-million-ios-downloads/.
- ↑ De Vere, Kathleen (Mar 12, 2012). "Appy Entertainment’s free-to-play move boosted revenues by 150 percent". Inside Mobile Apps. http://www.insidemobileapps.com/2012/03/12/appy-entertainments-free-to-play-move-boosted-revenues-by-150-percent/.
External links
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