Company:Astro

From HandWiki
Short description: Malaysian direct broadcast satellite pay TV service


Measat Broadcast Network Systems Sdn Bhd
TypeSubsidiary
IndustryBroadcasting, Mass Media, Streaming, Internet Broadband, Entertainment, Movie Production
Founded1 June 1996; 28 years ago (1996-06-01)
FounderAnanda Krishnan
HeadquartersAll Asia Broadcast Centre (AABC), Technology Park Malaysia, Bukit Jalil, 57000 Kuala Lumpur, Malaysia
Area served
Malaysia
Key people
Tunku Ali Redhauddin, Chairman
Euan Daryl Smith, CEO
ProductsOTT Streaming
Direct broadcast satellite
Internet Service Provider
Decrease RM777.71 million (2014)[1]
Increase RM447.95 million (2014)[1]
ParentAstro Malaysia Holdings Berhad
SubsidiariesNJOI
Websitewww.astro.com.my

All-Asian Satellite Television and Radio Operator, doing business as astro, is a Malaysian satellite television and IPTV provider. It operates in Malaysia and Brunei and operates from the All Asia Broadcast Centre (AABC) in Kuala Lumpur and MEASAT in Cyberjaya. In 2016, the company was recorded as achieving 71% household penetration in Malaysia.[2] It was granted an exclusive license as the sole pay-television provider by the Malaysian federal government until 2017.[3] Astro is a wholly-owned subsidiary of Astro Malaysia Holdings Berhad and is operated by MEASAT Broadcast Network Systems Sdn. Bhd.

Astro launched the high-definition platform Astro B.yond in 2009[4] and the IPTV platform Astro IPTV in 2011, with the latter targeted at consumers who were unable to receive the company's satellite services.[5]

Astro formerly operated in Indonesia from 2006 to 2008, under Astro Nusantara and was operated by PT Direct Vision.[6]

List of Astro digital brands

  • Astro Awani - Astro's Flagship News Network.[7]
  • Astro Arena - 24/7 Malay language sports channel in Malaysia[8]
  • Gempak - Malay entertainment website.[9]
    • Rojak Daily - Gempak's subpage; originally a standalone website.[10]
  • Go Shop - Home shopping service under the joint venture with GS Group (Astro GS Shop Sdn Bhd).[11]
  • Sooka - Television streaming service, served as Astro content platform.[12]
  • Stadium Astro - Sports news website.[13]
  • SYOK - Home of Radio, Music & Podcast.[14]
  • Ulagam - Indian news and entertainment website.[15]
  • Xuan - Chinese news and entertainment website.[16]
    • Hotspot - Xuan's subpage; originally as standalone website.[17]

Services and Products

Astro GO

The streaming service of Astro was launched in 2012 called Astro On-The-Go (AOTG).[18] The launch of the app enabled customers to access to Astro TV Channels, LIVE Events, Video-On-Demand (VOD) and Catch Up TV on mobile devices. The AOTG app was also made for international users in March 2013.[19]

The app was renamed to Astro GO on 31 March 2017[20] and saw a significant revamp that introduced several new features, such as a more user-friendly interface, improved video playback quality, and better content discovery tools. Astro GO offers personalized content recommendations based on viewing history and preferences and allows customers to download shows for offline viewing.

Connected boxes (Ultra box & Ulti box)

In November 2019, Astro launched the Ultra Box,[21] its first self-installable set-top box which can be used with satellite or broadband/Wi-Fi. The main features are its better viewing experience with 4K UHD and access to cloud-based video recording as well as video-on-demand content.

Expanding its set-top box offerings, Astro introduced the Ulti Box[22] in 2021 which showcases similar features to the Ultra Box. The key difference is that the Ulti Box only provides HD resolutions rather than a 4K UHD experience.

Astro Fibre (Previously Astro & Broadband)

Astro embarked on its broadband journey in 2011 by collaborating with TIME Dotcom to serve content over broadband through its Astro B.yond IPTV service. To further its place in the ISP space, Astro entered a partnership with Maxis in 2019, resulting in the introduction of Astro & Broadband. In 2022, Astro became an Internet Service Provider and began offering standalone broadband through Astro Fibre. Astro Fibre is also offered to businesses through its BIZfibre.

Criticism and controversies

Monopoly over paid television market

Astro has been criticised for its monopolistic practices in which it has become the dominant paid television service in Malaysia while its competitors ABNXcess, Mega TV, and MiTV were not able to compete against Astro and became defunct after Astro's launch.[23][24] Astro was the sole paid television operator in Malaysia until 2017 when another competitor, Telekom Malaysia's Unifi TV, emerged as a strong cord-cutting alternative.[25]

The Malaysian government's plan to regulate Android-based set-top boxes in 2019 raised concerns that Astro's dominance over the country's television content market would be enhanced.[26] While Astro's exclusive rights to Malaysian broadcast content expired in 2017, the company continues to have non-exclusive broadcast privileges under the Communications and Multimedia Act 1998. Starting in 2022, the Malaysian Communications and Multimedia Commission will provide Content Applications Service Provider (CASP) licenses to 35 broadcasting companies, four of which are approved to deliver content via satellite television.[27]

Sports content dispute

Astro has also enjoyed control of the broadcasting rights for sports events, including all Liga Super and Piala Malaysia events, and the FIFA World Cup 2014[28] and 2018. Competitors were restricted from airing those events,[29][30] or were required by regulators to pay excessive royalties to Astro.[28] The high royalty fees were criticised by Jeremy Kung, executive vice president of TM New Media, who argued that sports content on free-to-air television channels should be made available to public for free.[28] Former Information, Communications, Arts and Culture minister Rais Yatim urged the media groups who had exclusive rights to major sports events to share their content to free-to-air television channels.[30] Pakatan Harapan youth chief Nik Nazmi Nik Ahmad argued that the rights to broadcast English Premier League should be co-licensed with Radio Television Malaysia instead of restricted to Astro.[31]

Astro's short-lived Indonesian operations were also subject of investigation by Indonesian regulators, and accusations by rival providers, over allegations of the company also monopolizing Premier League rights in the country.[32]

Overcharging

Astro has been criticised for raising its service prices and imposing penalty fees on customers. In 2007, Astro raised its service fee about 15% and converted previously free channels like Bloomberg, Al Jazeera English, and CGTN into paid channels. Anyone who attempted to drop such service packages was charged a fee.[33] Malaysiakini reporter Cheah Kah Seng encouraged customers to protest against the price hikes and provided instructions on how to do so.[34] Due to broadcasting rights it has received from the Malaysian government, Astro raised its fees several more times in the following years, while consumers had fewer competitive alternatives.[35]

Astro often shows commercials on premium channels for which consumers paid for an ad-free experience.[36] Customers who use the Astro personal video recorder (PVR), Astro MAX, have reported performance problems[33] and difficulty in recording certain channels.[37]

See also

  • Astro Channel List
  • Television in Malaysia
  • Digital television in Malaysia
  • Kristal-Astro

References

  1. ↑ 1.0 1.1 "BursaMKTPLC : IQ215354258". http://www.bursamarketplace.com/index.php?ch=ch_themarket&pg=pg_tm_stocksss&ac=2058&sch=ch_stocks_financials. 
  2. ↑ "Astro aims to increase household penetration to 75% next year - Business News | The Star Online". http://www.thestar.com.my/business/business-news/2016/12/07/astro-aims-to-increase-household-penetration-to-75pc-next-year/. 
  3. ↑ Goh Thean Eu, (22 September 2014) Astro scores in all major indicators, malaymailonline.com
  4. ↑ Astro to launch HDTV services on Friday . Retrieved on 23 December 2009
  5. ↑ [1] . Astro partners with TIME dotcom to roll-out Astro B.yond IPTV services, Greyreview.com, Retrieved 24 September 2014
  6. ↑ "Astro Akhirnya Berhenti Siaran" (in Indonesian). 2008-10-20. https://nasional.kompas.com/read/2008/10/20/02163110/astro.akhirnya.berhenti.siaran. 
  7. ↑ "Astro Awani's Official website". https://www.astroawani.com/. 
  8. ↑ "Berita Sukan Terkini". https://www.stadiumastro.com/. 
  9. ↑ "Gempak Official website". https://gempak.com/. 
  10. ↑ "Rojak Daily Subpage in Gempak". https://gempak.com/rojakdaily. 
  11. ↑ "Go Shop Official website". https://www.goshop.com.my/. 
  12. ↑ "Sooka Official website". https://sooka.my/. 
  13. ↑ "Stadium Astro Official website". https://www.english.stadiumastro.com/. 
  14. ↑ "SYOK Official Website". https://syok.my/. 
  15. ↑ "Astro Ulagam Official website". https://astroulagam.com.my/. 
  16. ↑ "Xuan Official website". https://xuan.com.my/. 
  17. ↑ "Hotspot Subpage in Xuan". https://xuan.com.my/hotspot. 
  18. ↑ "Astro On-The-Go: My New Way to Enjoy Korean Drama!". https://www.tianchad.com/2012/06/astro-on-go-my-new-way-to-enjoy-korean.html. 
  19. ↑ "Astro Launches On The Go Service for International Users - Lowyat.net". https://www.lowyat.net/2013/5655/astro-launches-on-the-go-service-for-international-users/. 
  20. ↑ "Astro GO Goes Official: Is The Satellite TV Company Trying To Realign Its Digital Strategy?". https://www.lowyat.net/2017/128334/astro-go-launch/. 
  21. ↑ "The New Astro Ultra Plug & Play Box". https://marketingmagazine.com.my/astro-ultra-plug-play/. 
  22. ↑ "Astro launches Ulti Box, adding to its connected boxes series". https://www.digitalnewsasia.com/personal-tech/astro-launches-ulti-box-adding-its-connected-boxes-series. 
  23. ↑ Sharil (2017-08-18). "New Satellite TV Service Emerges, Ending Astro's Monopoly". Lowyat.net. https://www.lowyat.net/2017/138748/new-satellite-tv-service-emerges-ending-astros-monopoly/. 
  24. ↑ Wong, Alexander (2018-11-19). "There are 5 satellite Pay TV providers in Malaysia but nothing has changed". SoyaCincau. https://www.soyacincau.com/2018/11/19/astro-no-longer-monopoly-in-malaysia/. 
  25. ↑ Siew Li, Kang (2017-08-18). "Tech: HyppTV more than just complementary to TM". The Edge. https://www.theedgemarkets.com/article/tech-hypptv-more-just-complementary-tm. 
  26. ↑ Syed Jafaar, Syahirah (2019-02-08). "Proposed clampdown on Android TV box would boost Astro". The Edge. https://www.theedgemarkets.com/article/proposed-clampdown-android-tv-box-would-boost-astro. 
  27. ↑ "No more monopoly for Astro overpaid TV broadcasting, Parliament told". Malay Mail (Kuala Lumpur). 2018-11-19. https://www.malaymail.com/news/malaysia/2018/11/19/no-more-monopoly-for-astro-for-paid-tv-broadcasting-parliament-told/1694927. 
  28. ↑ 28.0 28.1 28.2 Chapree, Chef (2014-05-29). "World Cup 2014 RTM Black Out: Contents On Free To Air Channels Should Remain Free Says HyppTV's Chief". Lowyat.net. https://www.lowyat.net/2014/26427/world-cup-2014-rtm-black-out-contents-on-free-to-air-channels-should-remain-free-says-hypptvs-chief/. 
  29. ↑ Wong, Alexander (2018-06-11). "You won't be able to watch the 2018 FIFA World Cup on Unifi TV". SoyaCincau. https://www.soyacincau.com/2018/06/11/you-wont-be-able-to-watch-the-2018-fifa-world-cup-on-unifi-tv/. 
  30. ↑ 30.0 30.1 "Media Prima drops Fifa ball". The Sun. 2014-04-24. https://www.thesundaily.my/archive/1026946-MRARCH249614. 
  31. ↑ Khoo, Daniel (2018-05-31). "Astro shares continue on downtrend". The Star. https://www.thestar.com.my/business/business-news/2018/05/31/astro-shares-continue-on-downtrend/. 
  32. ↑ "Ada Monopoli Astro di Siaran Liga Inggris" (in Indonesian). 2008-07-10. https://nasional.kompas.com/read/2008/07/17/10242987/ada-monopoli-astro-di-siaran-liga-inggris. 
  33. ↑ 33.0 33.1 Kah Seng, Cheah (2007-09-11). "Malaysiakini: How I save RM30 on Astro a month". Malaysiakini. http://www.nccc.org.my/v2/index.php/aduan-pengguna/arkib-2005-2008/p-s/satellite-television/387-malaysiakini-how-i-save-rm30-on-astro-a-month. 
  34. ↑ Kah Seng, Cheah (2007-07-27). "Here's how to protest against Astro". Malaysiakini. https://www.malaysiakini.com/letters/70459. 
  35. ↑ bin Md. Dawam, Zairul Anuar; Sareya, Rosli; Bromeo Bianus, Adley; Hisham, M. Fazmi; Ali, Shahizan (November 2015). "MONOPOLY IN MALAYSIA TELEVISION MARKET: EFFECT ON MALAYSIAN FILM PRODUCERS". https://www.researchgate.net/publication/294811654. 
  36. ↑ Xavier, Joachim (2007-06-14). "Astro suffering from monopoly syndrome". Malaysiakini. https://www.malaysiakini.com/letters/68613. 
  37. ↑ Adrian (2006-11-05). "Astro MAX". http://www.ourplaypen.com/2006/11/05/astro-max/. 

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